Leveling Up with Eric Siu

Eric Siu talks about how SEO is changing and how you can adapt as a marketer.  TIME-STAMPED SHOW NOTES: [00:00] - SEO is changing, here’s what it means [00:44] - How TikTok is replacing Google as a search engine [01:13] - Here’s how to survive an algorithm update [01:40] - AI content writers' impact on SEO What should I talk about next? Who should I interview? Please let me know on Twitter or in t...

Eric Siu discusses the advantages and disadvantages of joining masterminds. TIME-STAMPED SHOW NOTES: [00:00] - What is a Mastermind and should you join one? [00:34] - Opinion: Entrepreneurs' Organization and Young Presidents’ Organization [01:37] - How you can benefit from joining these organizations [01:55] - Why you need to be cautious in joining Masterminds [02:40] - How to know if you’re joini...

Today on Leveling Up, we sit down with a very exciting guest, the Co-Founder of Immutable, Robbie Ferguson! Immutable has quickly become a market leader in blockchain gaming and speaking to Robbie about his aspirations, strategy, and vision for the future, it's not hard to see why. In our chat, we hear from Robbie about the goal of creating a fairer ecosystem for gamers, his prioritization of crea...

Eric Siu shares how brand building is the key to building a million-dollar company.  TIME-STAMPED SHOW NOTES: [00:00] - How to cultivate your own brand, and where does it get your marketing business [01:17]- Marketing business blueprint to make over $1M/Year  [02:02] - Being contrarian and consistent [03:45] - Use bold headlines and thumbnails, and prepare for more content experimentation [05:00]...

Learn how to identify and take advantage of your edge to make a million-dollar marketing business with Eric Siu. TIME-STAMPED SHOW NOTES: [00:00] - Identifying Your Edge, A Lesson on Marketing Psychology [07:43] - Solidifying Your Brand, Messaging, and Positioning [15:39] - Finding Customers and Idea Validation [25:40] - How do you stand out? [28:12] - How to Create High Converting Offers? [38:53]...

Eric Siu shares the top 6 AI tools that will level up your marketing this 2023.  TIME-STAMPED SHOW NOTES: [00:00] - AdCreative.ai will take your social media marketing to the next level [01:25] - Movio.la is the future of online video creation [02:14] - Make your meetings 10x better with Tome.app  [02:52] - SEO.ai will help you create high-quality SEO content way easier [03:32] - Improve your Yout...

Eric Siu shares the step-by-step ultimate guide to starting and scaling a successful digital marketing agency. TIME-STAMPED SHOW NOTES: [00:00] - Lesson 1: Great habits to have as a marketer [04:33] - Lesson 2: Lessons learned from my marketing journey [08:09] - Lesson 3: How to scale your agency [12:13] - Lesson 4: How to build the best team [17:27] - Lesson 5: How to hire A-player marketers  [19...

Eric Siu shares his insight on Youtube as the most valuable social media platform at the moment.  TIME-STAMPED SHOW NOTES: [00:00] - Why do most people think Youtube is the most valuable platform at 1M Subs? [01:15] - Why Top Creators are on Youtube [02:00] - Why Youtube is set to be the number 1 social media channel in the world? What should I talk about next? Who should I interview? Please let m...

Eric Siu discusses how the TGIF mentality affects our career trajectory and how it distorts our view of life and work. TIME-STAMPED SHOW NOTES: [00:00] - How ‘TGIF’ can ruin your perspective towards life and work [01:00] - Why removing TGIF mentality is crucial for your career development [02:08] - Why I don’t believe in work-life balance What should I talk about next? Who should I interview? Plea...

Eric Siu shares why you should consider investing and attending events like TED.  TIME-STAMPED SHOW NOTES: [00:00] - Is spending your money on TED Events worth it? [00:45] - How these events can benefit your business [02:45] - The main reason why people choose to attend these educational events What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments...

Eric talks about how the biggest creators on Youtube and other platforms built a massive audience that also made their businesses successful.  TIME-STAMPED SHOW NOTES: [00:00] - How did Mr. Beast, Logan Paul, and other creators become so successful? [01:35] - Why building an audience before launching your business is the best strategy [01:54] - My biggest mistake as a content creator and entrepren...

Eric Siu talks about how he makes his hiring process more efficient. Tune in to find out.  TIME-STAMPED SHOW NOTES: [00:00] - Create a role scorecard to find the right people for the job [00:48] - Producing content can help you find amazing marketers [01:30] - Where to source amazing talents? [01:49] - Maximize your Social Media reach   What should I talk about next? Who should I interview? Please...

In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers.  TIME-STAMPED SHOW NOTES: [00:00] - How hard is it to build a Media Company? [01:23] - Repurposing content to different platforms (Content Sprouting Framework) [02:00] - Be prepared to invest and spend for this to grow [02:13] - Analyzing the quantitative a...

Eric Siu shares his insight into Microsoft's billion-dollar investment in OpenAI.  TIME-STAMPED SHOW NOTES: [00:00] - Microsoft and OpenAI are joining forces, here’s what it means for us [01:10] - What is OpenAI and why Microsoft is investing $1 Billion dollars in them [02:21] - How Microsoft is planning to challenge Google search [03:44] - What this means for Google and us users? [05:02] - How GP...

In this episode, Eric Siu talks about how marketers can take advantage of ChatGPT’s full potential. TIME-STAMPED SHOW NOTES: [00:00] - How you can maximize ChatGPT to level up your marketing strategy [01:00] - Here’s how AI tools like ChatGPT can help you save more time  [04:10] - This tool can also be handy for repurposing content  [05:08] - How ChatGPT can improve the customer service experience...

In this episode, Eric Siu talks about how you can grow your LinkedIn platform, and get your dream clients at the same time. TIME-STAMPED SHOW NOTES: [00:00] - How to blow your LinkedIn notifications  [01:33] - Why the future is bright for Linked In in 2023 [01:46] - Reach out to people on the platform and give a good offer [02:32] - Aim for your dream clients you want to work with   What should I...

In this episode, Eric Siu shares why service businesses like marketing agencies are actually scalable.  TIME-STAMPED SHOW NOTES: [00:00] - Services businesses are actually more scalable than other industry [00:44] - Why marketing agencies are great cash-flowing machines [01:15] - Marketing companies that are 9-figure businesses [01:57] - Focus is the key to success   What should I talk about next?...

In this episode, Eric Siu shares his business and marketing plan template for 2023.  TIME-STAMPED SHOW NOTES: [00:00] - How do we convert traffic better for different channels [02:55] - How are we planning to scale our Youtube channel next year [04:12] - How are we planning to grow our LinkedIn and Twitter  [05:13] - How to drive your traffic to the right destination [06:11] - Creating a high-qual...

In this episode, Eric Siu shares simple steps you can do that will make a big difference to your current conversion rates. TIME-STAMPED SHOW NOTES: [00:00] - Adding various payment options is a big difference (20% Conversion Rate increase) [00:32] - How to use exit pop-ups the right way [00:58] - Use personalization tools to improve user experience [01:10] - What is a check-out bump and how to use...

Eric Siu talks about the pros and cons of Mastermind and if it’s really worth your money and time.  TIME-STAMPED SHOW NOTES: [00:00] - The Pros and Cons Masterminds [01:09] - Meeting and doing business with like-minded people (CEOs, Entrepreneurs) [02:03] - Why do people pay big to join Masterminds [02:50] - Why joining multiple Masterminds isn’t a good thing [03:51] - Is the money and time you sp...

In this episode, Let's talk about Web 3 Marketing Jobs you can explore before the year is over. Check out what interests you and might be a good fit! TIME-STAMPED SHOW NOTES: [00:00] - Why Community Manager can be your next job! [00:26] - Gen Zs are the best for this position (Social Media Manager) [00:40] - Being a Moderator can be easy if you’re from the Customer Support Field [01:00] - Looking...

In this episode, I’ll talk about why now is the best time to start your own Podcast. Find out how Podcasting can help your business and other social media platforms grow as well! TIME-STAMPED SHOW NOTES: [00:00] - Podcast Ad Revenue is Higher! [00:20] - Why does Podcast have a higher retention rate? [00:47] - CPM is much better on Podcast [01:05] - You can repurpose podcast episodes for other soci...

In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it! TIME-STAMPED SHOW NOTES: [00:00] - Collapse of the Top Crypto Exchange in the World [00:40] - It was a great start for FTX, What happened? [01:20] - Lack of Financial Discipline inside the Company [02:04] - How FTX is benefitting from Political Donat...

In this episode, Patrick Campbell talks about pricing and retention strategies. His other topics include why companies should focus on people and culture development, and why values should be integrated into the hiring process! TIME-STAMPED SHOW NOTES: [00:00] - How entrepreneurs can overcome the fear that destroys your business growth [02:20] - Why companies should focus on Values, People, and Cu...

In this episode, Erik Rivera discusses how he transformed his holding company into a media company. See how they managed to rank higher on Google and acquire more customers by maximizing SEO tools and tricks to the fullest! TIME-STAMPED SHOW NOTES: [00:00] - How Erik Rivera’s company use SEO to grow Customer Acquisition [01:30] - Building a Media Business [02:10] - Framework and Tools to build an...