Let's Talk Sales

Not closing as many sales calls as you'd like? When I talk to entrepreneurs about their sales success, I typically hear 1 of 2 things. 1. I am having lot's of great conversations, but they're not converting or 2. I am having conversations, but not nearly enough of them Regardless of where you fall into this spectrum, wanting more calls on your calendar, or wanting more of the calls you're having t...

Finding premium clients isn't about strategy or convincing people to want to buy your programs or work with you. A premium client holds a VERY specific mentality and set of characteristics that are REQUIRED for any human to create a viable profitable business. In order to sign premium clients, you must know what those requirements are, and how to help your audience tap into them and become the per...

People say they want things all the time.  ...I want more money ...I want better health ...I want more clients ...I want to be happier ...I want better relationships But when it comes down to DOING what is required to receive that thing, they make excuses, distract themselves, and self-sabotage.  You're not going to receive or achieve ANYTHING without putting in the work. Taking the risk...

We talk a lot about strategy and sales, but this week, we're diving into some infrastructure and systems that are required for a healthy scalable and profitable business that is viable, and thrives no matter the economy and can stand the test of time. A true recession-proof business. Many entrepreneurs have 'symptoms' that they relate to as 'problems' but when we get to the ROOT of the TRUE proble...

When I first started coaching over 10 years ago, I was told by a few very influential leaders in the industry that the only way I would ever have enough clients or make any amount of money worth talking about... ...was that I had to be in the feed every hour. If my audience didn't see me in their news feed every hour, I would never be visible enough to make it. When I first started coaching over 1...

I started my coaching business about 10 years ago with a 1:1 coaching program. It was a 3 month coaching program that I charged $500 for (TOTAL!). Can you imagine? And I offered a payment plan! I needed to have so many clients just to create $2,000 per month, which if I’m being totally honest, didn’t even pay the bills. I hit massive burnout. I was turning clients away. I was working from dusk to...

Think you have to lower your prices to get your audience to buy? Think you have to serve and speak to everyone to get clients? Think you need a bunch of different offers so there's something for everyone? Does all this ^^ make marketing and content creation REALLY hard? Does all this ^^ make sales even harder? On today's episode, I'm sharing the 4 things I have my clients focus on IMMEDIATELY upon...

Being an entrepreneur who is also intuitive, creative, and extremely multi-passionate can make business feel really hard at times. I get that! I suffered from Shiny Object Syndrome for MANY years (and YES! that IS a real thing) and it was not fun. Today, I want to share the 5 things I focused on when I started my first business, launched my second (now) business, that I teach EVERY SINGLE ONE of m...

Before COVID started, I began prepping my company and clients for a possible economic crisis. I KNEW that something would eventually happen and I wanted us to be prepared. I wanted us to be READY. CAPABLE to not only survive, but THRIVE during this time. I NEVER thought the opportunities we have, would be so readily available. There is SO much opportunity right now, that it cannot be wasted. With...

As entrepreneurs, we're putting our entire lives on the front line. For feedback Criticism Judgement Opinions And let's not mention the possibility of... Making the wrong decision Hiring the wrong person Saying the wrong thing Doing something wrong The one thing we love the most, self expression, creativity, freedom...can also be the one thing that feels the most crippling. On today's episode, I'm...

When it comes to consuming, I have ZERO interest in investing in something that only gives me a small piece of the puzzle.  And equally, as a coach/creator, I will not create something that doesn't give the opportunity for the result or transformation. After I added up how much TIME and MONEY I spent on one-off courses, over a length of 3 years, and the result/transformation I received from t...

In many of my recent conversations, many entrepreneurs are telling me that they're sales pipeline comes from... Referrals Low end offers Unexpected ways And the occasional past client As great as these strategies can be, they're not sustainable, they're not simple, and they're surely not scalable on their own. One thing I teach inside my Simplify the Scale Method™ is my 4 C's to signing high end c...

When it comes to building an audience of clients who can actually afford high end, there are some KEY things you'll need to have top of your priority list. No doubt, we all want amazing clients who invest, are positive, responsible, and do the work.  We all want clients who don't fuss about the dollars and cents and just say YES when they find something they WANT. But that can feel easier des...

I often hear from entrepreneurs that they're doing all the things... Going live Posting in all the groups Selling Emailing their list every week But they're not SEEING the return on those efforts. More often than not, it's not so much that they're doing the 'wrong' things or that they're content work isn't fabulous (it's usually exceptional), but more so a lack of clarity and effective messaging....

If you've followed us for anytime now in the online space, or participated in any of our quarterly Launch Workshops, then you know how important audience growth is to us - myself and my other half - Jay. But we also know there are a BOATLOAD of ways to grow your audience and THAT can get confusing... So in honor of our passion in simplifying the complicated, we want audience growth to be super dup...

I remember when I was stuck at 6-figures.  I was stuck there for years. I remember thinking "what am I doing wrong here?" No matter what I did, it seemed like I just hit an income ceiling. I started putting in more hours (don't ask me where I muscled up more time, but I'm sure my family could tell you) I added weekends back in to the mix I created more offers (and actually, more content, more...

As creative, intuitive, and multi-passionate entrepreneurs, it can be challenging to take your powerhouse 1:1 business and flip it into a 1:many empire online... We tend to get 'comfortable' and 'familiar' with what we've built and HOW we serve our clients. This causes us to not be so quick to pivot and miss opportunities to have a bigger income and impact. Often times, when an entrepreneur comes...

Most entrepreneurs I work with think that a leveraged program, like groups and masterminds, are so automated, impersonal, cookie-cutter that all client intimacy goes out the window. They think that if they shift into a 1:many model, they're not only sacrificing client customization and intimacy, but that their workload will also multiply in order for them to keep up. I think it's important to unde...

When it comes to investing, it can be really confusing... What or who should you invest in? Should it be a course? A free download? A program? A coach? Knowing if you should start out small or go big can be challenging. These uncertainties can cause slow growth, overwhelm, and spinning of your wheels for weeks, months, and even years. On today's episode, I thought I'd shed some light on the best t...

I think as creative beings, multi-passionate humans, it can be REALLY easy to say we want a lot of things. We want more clients We want more money We want bigger audiences We want more impact We want more time, space, fun, life... Although these things may be true on the surface, let's talk about the REAL truth behind our desires and how those can transpire into our reality...or not. Enjoy!

Ever launched and flopped? Ever feel like you're constantly launching...and still not hitting your money goals? Tired of the 'traditional' worn out launch tactics? Want a REAL rinse-repeatable launch process that actually produces a INCOME + IMPACT? In today's episode, I'm sharing my 5 launch pillars. These are the exact pillars we use in our own launches over and over again that continue to produ...

I'm getting asked daily... "Ann, should I be selling right now"?  "I think I should lower my prices so it's easier for people that are financially struggling to invest. Do you agree"? "It feels so wrong to sell right now. What should I do"? I will continue to stress the importance of showing up right now, solving problems, and selling solutions. I cannot say it enough. If you feel "bad" or "w...

Wanna know what TOP 3 things we are focusing on in Ann Keaney Coaching to ramp up, elevate, and scale our revenue EVEN in the midst of a recession? Want to know where, what, and how we are focusing our time, efforts, and energy to get the biggest reward from our efforts? In today's episode, I'm breaking down the TOP 3 sales boosting, recession-proof strategies we are putting 90% of our time, money...

I get asked this question all the time. "Ann, how do I attract Premium clients"? Often times, my clients think the reason they're not signing higher quality clients is due to their offer, or price point, or maybe they're just not that great at what they do or even think maybe it's because they're not doing enough... Look, sometimes, it IS a mix of these things or these things can play a part, but...

I think now more than ever, with our current economy downtime and Coronavirus, it's CRITICAL that you shift your mindset, focus, and strategies to long term strategic thinking. It's going to be so critical during these times, the recovery process, and going forward, that you focus your TOP priority on scaling, leveraging, and forward long term thinking, if you want to have a sustainable, scalable,...