Let's Talk Marketing

In this episode, Evie Bickes , a member of the Product Marketing Alliance , joins host Katya Allison to unravel the art of storytelling in marketing. Evie emphasizes the pivotal role of narrative in connecting with customers on a deeper, more emotional level. She shares her expertise, shedding light on how marketers can harness storytelling to create compelling brand messages. Key Takeaways: (05:1...

On this episode, Dustin Tysick , VP of Revenue of Testimonial Hero , joins Katya Allison to explore the world of customer interviews and how they can supercharge your marketing strategy. Dustin, a seasoned sales and marketing professional, shares his expertise on harnessing the power of customer interviews — emphasizing their role in building trust, fostering customer relationships and driving rev...

On this episode, host Katya Allison welcomes Lily Comba , Director, Ambassadors + Partnerships of Seed Health . Lily provides insights into the realm of influencer marketing, ensuring content creators and brands forge meaningful, authentic relationships. Key Takeaways: [06:15] Authenticity in influencer marketing during platform and audience shifts. [08:38] Prioritizing genuine content and relatio...

On this episode, host Katya Allison welcomes Jess Doherty , Social Media and Influencer Marketing Manager at Osmo Salt Co ., to explore developing an affiliate program.        Jess discusses: - The key components of a successful affiliate marketing program. - The different tiers in Osmo Salt Co.’s affiliate program — brand ambassador, affiliate and flat-fee creat...

On this episode, host Katya Allison talks with Alex Bocquet , Founder of Betterly.io ,  about growth marketing. Alex and Katya discuss: - What growth marketing is. - What makes a great growth marketer. - The difficulty of finding granular marketing data. - The challenges of winning consumer attention. - By finding the channels where your customers are, you will know where to advertise. ...

In this eye-opening episode, Katya Allison dives deep into the world of influencer marketing with the dynamic Emily Fonda , Co-Founder of The Sociable Society . They discuss the importance of transparency in marketing and how it can foster trust between creators, brands and agencies. Throughout the discussion, Emily shares her experiences and insights, emphasizing the significance of relationship-...

This week, host Katya Allison is joined by Jessy Grossman , Founder of Women in Influencer Marketing (WIIM), former podcast host and CEO of consulting and coaching firm Tribe Monday.  Jessy discusses: - Why she created WIIM. - How to be successful in influencer marketing. - The importance of tapping your team’s skills. - Why influencer marketing needs not only creatives but people who underst...

On this episode, host Katya Allison is joined by Jon Mowat , Managing Director, Marketing Consultant and Author at Hurricane , to discuss leveraging video for marketing strategy.  Listen in as Jon examines: - How emotion works in people, and how marketers leverage that in video. - How to decide what emotional approach to use in a video strategy. - The need to select the correct video length a...

This week, join host Katya Allison as she discusses social media strategy with Shayna Macklin , Director of Brand Strategy and Influencer Marketing at Rainbow Apparel Co . In their conversation, the two discuss: - How planning for a campaign can start four to six weeks before release. - The number of creators a brand may work within a month. - How to measure social media success: with views, KPIs,...

This week, Katya Allison hosts Bill Jula , CEO and Co-Founder of Postgame, LLC , to discuss name, image and likeness (NIL) student-athlete marketing.  Bill discusses: - The importance of staying focused as a marketer and not being distracted by new channels and trends. - The high caliber of content produced by today’s college-athlete influencers. - How student-athletes educate themselves on w...

On this episode, host Katya Allison is joined by David Allison , Founder of The Valuegraphics Research Company . Join them as they discuss the following: - People base their decisions on values. - Often people who aren’t in the same demographic share the same values. - How understanding people’s values can help in the world of business, human resources, marketing and politics. - Demographics and p...

On this episode, Katya Allison and guest Joe Pulizzi , Co-Founder of CEX: Creator Economy Expo , consider the importance of finding a content focus.  Joe discusses: - How do you make customers’ lives better? - Companies often churn out too much content on too many channels. - Companies waste their time and their customers’ time on collateral no one wants. - If a company doesn't have time to b...

On this episode, Katya Allison is joined by Katie Stoller , Founder of Katie Stoller .  Listen as they discuss: - Katie’s new book: The Insider’s Guide to Influencer Marketing. - How her guide is based on her decade-long experience with million-dollar companies as she created playbooks for optimizing the brand and creator relationship. - Katie’s love for e-relationships and the perfect match...

Join host Katya Allison on this episode as she talks with influencer and co-founder of Viva Fifty Media LLC , Lorraine Ladish , about marketing for creators.  Lorraine discusses how: - People want to be influencers but don’t realize it’s a job like any other. - It’s important to be strategic in brand partnerships. - You never know where sponsors will find you. - She doesn’t post only for spon...

On this episode, host Katya Allison talks with Mike Schmidt , Senior Product Management Lead at Shopify . Join them as they discuss: - The joy of companies that let you build — and fail. - How Mike avoids social media and schedules Instagram time to check trends. - The importance of showing new creators that you value them when onboarding. - Why companies should not only promote the transactional...

This week Katya Allison is joined by Gabriel Fernando , Influencer Marketing and Partnerships Manager, Growth at Cuts , to discuss: - Most creators are not used to feeling a part of a community. - Community connections can become friends.  - How TikTok and other platforms have joined Google as a source of information and inspiration. - The value to brands of community is not just quantitative...

On this episode, Katya Allison is joined by Johanna Voss , Talent Manager at Johanna B. Voss Agency , to discuss: - How to find your branding path.  - How sharing tips and news on social media can be a great way to promote yourself. - How being a content creator gives Johanna new insight into the influencers she represents.  - What a network means. - Why you should believe in yourself an...

On this episode, hear host Katya Allison as she talks with Genny Agnew , Founder of Darlings Collective , about budgeting for social media marketing.  Genny shares these ideas and more: - Because she works with social media all day in her work life, she doesn’t use it as a personal resource. - Children and co-workers can be a source of inspiration for trends. - Financial forecasts and marketi...

On today’s episode, host Katya Allison is joined by Jess Hunichen , Co-Founder and Partner at Shine Talent Group .  In their conversation, Jess and Katya discuss many topics, including the process of hiring for a social media talent agency. Together they cover the following: - The delight of seeing potential in creators before they see it themselves. - When to hire new staff to cover operatio...

On this episode, join Katya Allison as she talks with Molly Tracy , CEO and Founder of VRAI Digital , about how creators can prepare to pitch to brands. Hear Molly discuss: - Steps you can take to get ready to reach out to brands. - What brands want to know about creators and their content. - Mistakes both influencers and brands make when pitching to each other. - The need to limit your branded co...

On this episode, host Katya Allison talks with Lisa Rose Poe , Founder of LGPR , about how to succeed at marketing strategy, tackling subjects that are on every brand strategist’s mind. Lisa also shares hard-earned insights into how to make a success of the social media world.   Their discussion includes: - How every successful marketing strategy begins with a great product or service. -...

Welcome to the age of influencer marketing.  Tami Nealy , Senior Vice President of Communications and Public Relations at Find Your Influence , is someone who guides #SocialMedia influencers. As an influencer manager, Tami helps people sift through opportunities and build brand relationships. She feels that brands and influencers need to know that everything is negotiable. Negotiations often...

In this episode, Bonnie Taylor , Partner and Chief Communications and Strategy Officer at Talent Resources , sits down with Katya to share her expertise and experience with onboarding new PR clients, and how businesses can find the right PR firm match and prepare themselves to play the public relations game. Bonnie says she’s tasked with finding a forward-thinking strategy for Talent Resources, wh...

Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions...