Let's Talk Marketing

In this insightful episode of Let’s Talk Marketing we chat with, Christoph Trappe, an expert in content marketing, and talk through content marketing for B2B. He highlights the importance of crafting content tailored to different stages of the buyer's journey and multiple personas within buying committees, rather than focusing solely on a single buyer persona. He advocates for leveraging SEO strat...

In this podcast episode, Katya Allison interviews Kathy Guzman Galloway, a brand positioning expert in the CPG industry. Kathy shares insights from her career journey, starting at PepsiCo and now running her own consultancy, The Clarity Wizard. She emphasizes the importance of brand positioning as a strategic foundation for businesses, distinguishing it from branding. Kathy introduces her framewor...

This episode of "Let's Talk Marketing" explores the world of marketing with Archita Fritz, a fractional CMO specializing in product marketing for startups and scale-ups. Discover Archita's journey from engineering to marketing, her passion for growth, and the essential elements needed for building a strong brand. This episode is packed with actionable insights on brand building, customer engagemen...

This episode of "Let's Talk Marketing" explores customer connections in marketing. Host Katya Allison interviews Maria Sipka from Linqia about meaningful customer connections through authenticity. Maria shares how she uses social listening and hashtags to gain insights into people's lives. She challenges brands to connect through vulnerability instead of just selling. For those struggling to perso...

This episode of "Let's Talk Marketing" explores brand strategy and influencer marketing in today's digital landscape. Host Katya Allison interviews Denise Vitola about her career journey starting in sports marketing and transitioning to leading influencer programs. Denise emphasizes the importance of truly listening to consumers and developing brand strategies based on their feedback rather than r...

This episode explores the pivotal role of personal branding for both executives and their companies. Guest Loreta Tarozaite shares her insights on how leaders can leverage their personal brand to build authority, enhance visibility and boost their organization's reputation.  What You'll Learn: How personal branding builds thought leadership and credibility for executives The value of video co...

Influencer and Content Marketing Insights with Keith Bendes Welcome to another exciting episode of the Let's Talk Marketing podcast! This week, our host delves into the career journey and expertise of Keith Bendes, a seasoned marketing professional specializing in influencer marketing. Keith shares invaluable insights on content marketing, event marketing, and the critical importance of understand...

On this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia . Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape. Key Takeaways: (03:19) The underestimated value and impact of email marketing. (04:03) Generational shifts in email marketing usage. (04:32) Daniel Schot...

On this episode, host Katya Allison sits down with Caroline Crawford , Founder and CEO of Cultiveight Communications , to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies. Key Takeaways: (05:00) Cha...

In this episode, Katya Allison is joined by Dasha Arzhanik , Influencer Marketing and Product Director of HypeFactory . They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes.   Key Takeaways: (02:36) Recounting the start and growth in influencer marketing. (05:05) Creativity and dynamism in influen...

On this episode, Katya Allison sits down with Corey Perlman , Owner, Social Media and Digital Marketing Speaker of Impact Social , to explore the nuanced world of social media and its impact on marketing. Corey brings a wealth of knowledge and insight to digital engagement and shares his expert advice on how businesses can harness the power of social media to stay top-of-mind with their audiences....

On this episode, Katya Allison is joined by Mike Maynard , Owner of Napier and Deputy Chairman of Eurocom Worldwide , to explore account-based marketing and its vital role in today's business strategies. They unpack the complexities and common misconceptions about ABM, emphasizing the importance of simplicity and focus. Mike shares insights from his extensive experience on both the client and agen...

On this episode, Katya Allison is joined by Philip Blackett , Investor and Growth Advisor of Seed Stewardship , a leading authority on leveraging AI in business growth and efficiency. They discuss how AI can be a game-changer for businesses of all sizes, from startups to established enterprises. Philip shares invaluable insights on AI’s evolving landscape, its impact on marketing and sales strateg...

On this episode, Katya Allison talks with Josías De la Espada , CEO of Pirsonal . They explore personalized video marketing and strategies for finding and engaging a brand’s audience. Josías shares his insights on the importance of segmentation, personalization and storytelling in creating meaningful connections with audiences. Key Takeaways: (00:39) Josías’ journey from early marketing roles to b...

On this episode, Katya Allison talks with Nick Klingensmith , inspiring keynote speaker and best-selling author for Stride Motivation, LLC. They explore the complexity of imposter syndrome, ego and personal growth in the professional setting. Nick shares his journey to overcoming toxic ego-driven behaviors. Key Takeaways: (00:36) The universal struggle with imposter syndrome and its impacts on pro...

On this episode, Katya Allison welcomes Lauren Ryan, Founder and Chief Marketing Nerd of Coastal Consulting, to explore advancements in marketing through effective database management, and the synergistic use of HubSpot and Salesforce. Lauren offers her expertise on the transition of marketing strategies to a data-centric model, underscoring the essential role of technology in achieving targeted c...

On this episode, Katya Allison talks with Shailesh Ghimire , VP of Client Strategy at New Wine Digital about the impact of digital marketing. Shailesh shares his career journey, stressing the need for problem-solving in all areas.  Key Takeaways: (03:19) Shailesh's move from engineering to marketing.  (06:04) Handling client challenges.  (14:29) Using LinkedIn and Twitter for growth.&n...

In this episode, Katya Allison talks with Nicole Grinnell , Founder of Bosun and Mic’d Up Booking . They explore Nicole's journey from starting a staffing company to creating a niche in the podcasting world while emphasizing the strategic impact of podcast visibility and engagement through expert guest bookings. Key Takeaways: (03:08) Nicole discusses starting Mic'd Up Booking and its purpose. (08...

On this episode, host Katya Allison talks to MaryAnn Long , Agency Director of Cultivate Communications . They explore the evolving dynamics of marketing, focusing on the importance of customer-centric strategies and the integration of data analytics in marketing campaigns. MaryAnn offers valuable insights into effective marketing practices and the role of digital platforms in reaching target audi...

On this episode, host Katya Allison is joined by Jesse DeBear, Chief Growth Architect at DeBear Direct , for an engaging discussion on the evolution and current trends in digital marketing. Jesse not only shares valuable insights but also offers listeners a comprehensive understanding of the digital marketing landscape. Key Takeaways: (04:15) The transformative impact of digital marketing on busin...

On this episode, Ashley Gross , Global Campaigns Manager, joins Katya Allison to explore the dynamic intersection of AI and marketing, delving into how AI is reshaping the marketing landscape. They discuss the importance of embracing AI for enhancing marketing strategies, content creation and the overall effectiveness of marketing campaigns. Key Takeaways: (02:14) The benefits and challenges of us...

In this episode, Katya Allison talks to William Ault and Clara Agnes Ault , the visionary co-founders of Curtsy . They explore the blend of marketplace dynamics with community and technology to enrich customer experiences. William and Clara share their experiences at Curtsy, focusing on user engagement and retention strategies. They discuss the importance of data-driven personalization and the rol...

In this episode, Katya Allison explores branding and visibility strategies with Aria Leighty , an accomplished Community Strategist and Networking Consultant, and Host of the Glitter Mindset Podcast. Aria discusses the details of branding, stressing the importance of developing a deep understanding of and improving the unique aims of pioneering brands. She points out how forming a close connection...

On this episode, Megha Singh , Content Creator and Founder of Creator World , joins Katya to discuss influencer marketing and the rising trend of content creators earning money. They talk about the importance of being genuine, how influencer marketing is changing and the details of brand-creator collaborations. Key Takeaways: (06:11) Balance personal creativity with audience expectations; stay tru...

On this episode of the "Let's Talk Marketing" podcast, Meredith Dennis , Fractional Marketing Leader, discusses the nuances of strategic marketing with Katya Allison. Meredith shares insights on the balance between patience and perfectionism, effective brand storytelling and staying updated in today's digital landscape. Key Takeaways: (04:05) The essence of marketing is connecting with people and...