Let's Talk Marketing

This episode of 'Let's Talk Marketing' explores the intersection of investment crowdfunding and digital marketing strategy. Host Katya Allison interviews Jason Fishman, CEO and Co-Founder of Digital Niche Agency (DNA), about how founders can use marketing — not just legal filings — to successfully raise capital through regulated crowdfunding campaigns. Jason unpacks why most founders treat crowdfu...

Most brand conversations stop at logos and color palettes. JP Lacroix, President and CSO of SLD, one of North America's leading design consultancies, goes much deeper — and his core argument might reframe how you think about every marketing decision you make. The reason your brand isn't growing probably has nothing to do with your ad spend. About the Guest JP Lacroix is the President and Chief Str...

This episode of "Let's Talk Marketing" explores the transformative power of design in building lasting brand connections. Host Katya Allison interviews JP Lacroix, President and Chief Strategy Officer of Shikatani Lacroix Design (SLD), about how strategic design goes far beyond aesthetics to become a critical growth engine for brands. With more than 35 years of experience shaping Fortune 500 brand...

Most ABM conversations stay stuck in theory. Andrew Seidman, COO of Digital Reach, a B2B go-to-market agency, brings it back to earth — and his take might surprise you. The most powerful ABM move you can make right now has nothing to do with your ad spend. About the Guest Andrew Seidman is the COO of Digital Reach, a B2B go-to-market agency that helps companies align sales and marketing to drive r...

This episode of 'Let's Talk Marketing' explores account-based marketing and how sales and marketing can align to execute it effectively. Host Katya Allison interviews Andrew Seidman, COO and Co-Founder of Digital Reach Agency, about building a smart ABM strategy that prioritizes the right accounts, not just the most leads. Andrew shares his journey from professional poker player to co-founding one...

This episode of 'Let's Talk Marketing' explores the intersection of AI and workforce transformation. Host Katya Allison interviews Ben Tasker, a recognized leader in AI education and workforce transformation, about navigating what he calls the "AI between times"—the transitional period where we're moving from traditional ways of working toward an AI-integrated future. Ben shares insights on skills...

This episode of 'Let's Talk Marketing' explores Google's transformation from search engine to advertising monopolist. Host Katya Allison interviews Ari Paparo, author of "Yield" and ad tech veteran, about Google's systematic conquest of digital advertising. Paparo reveals how Google leveraged programmatic advertising to control both sides of ad transactions, effectively cornering the market throug...

This episode of 'Let's Talk Marketing' explores rebranding strategy with real-world insights. Host Katya Allison interviews Andrew Thomas, Head of Marketing at Archer Meat Snacks, about transforming Country Archer Provisions into a distinctive, consumer-focused brand. Thomas shares his journey from General Mills to leading Archer's comprehensive rebrand, revealing how data-driven consumer insights...

This episode of 'Let's Talk Marketing' explores the human connection in social media marketing. Host Katya Allison interviews Robin Nathaniel, TEDx speaker, acclaimed author, and Telly Award Gold Winner, about creating authentic connections through social platforms rather than just chasing algorithms and trends. Robin shares his unique journey from musician and event organizer to social media stra...

This episode of 'Let's Talk Marketing' explores SEO strategies specifically designed for content creators. Host Katya Allison interviews Jordan Becerra, founder of InfluencerSEO, about optimizing websites for search engines while navigating the evolving landscape of AI search. Jordan shares his journey from launching a failed political social network to building a successful SEO agency that has wo...

Maximizing Website Conversions with Testing with Josh Payne This episode of 'Let's Talk Marketing' explores website conversion optimization through AI-powered experimentation. Host Katya Allison interviews Josh Payne, co-founder of Coframe and former co-founder of the $2B+ unicorn Autograph with Tom Brady, about revolutionizing how businesses approach website testing. Josh shares insights on build...

This episode of 'Let's Talk Marketing' explores the strategic business value of podcasting. Host Katya Allison interviews Josh Troche, founder of Pedal Stomper Productions, about leveraging podcasts for thought leadership, brand building, and content creation. From his journey building 19,000 YouTube subscribers while working in semi-truck sales to founding a podcast production company, Josh share...

In this episode, Ethan Monkhouse breaks down how creators and marketers can stop chasing attention and start driving action. As the founder of NAVIRO and a behavioral systems strategist, Ethan shares how AI is unlocking hidden patterns in audience behavior and why tracking intent beats chasing impressions . We talk about how creators can leverage small, high-intent audiences to generate outsized r...

This episode of Let's Talk Marketing explores the art and science of data-driven marketing. Host Katya Allison interviews Brook Shepard, founder of Mason Interactive, about the role data plays in modern marketing strategy and execution. Brook shares how he's stayed hands-on as a CEO, the challenges of balancing intuition with analytics, and why an overemphasis on efficiency can backfire. The conve...

This episode of "Let's Talk Marketing" explores navigating uncertainty in the marketing world. Host Katya Allison interviews Gwen Hammes, co-CEO of Cro Metrics, about how businesses can thrive amid volatility. Gwen shares her journey from global creative agencies to leading a growth marketing firm that helps brands like Google and Bombas drive measurable impact. With deep insights into consumer be...

This episode of Let's Talk Marketing explores how marketing truly operates beneath the surface by comparing it to building a house. Host Katya Allison walks solo through her original ArchMark Framework—a mindset and structural tool she uses to assess and stabilize any marketing function, whether you're inheriting a mess, scaling up, or just trying to get your head above water. Forget the shiny pai...

This episode of "Let's Talk Marketing" explores the nuances of scaling, messaging clarity, and sustainable marketing strategy. Host Katya Allison interviews Jeff Wenberg, a seasoned marketing leader with 15+ years of experience scaling companies like Leadpages, Zipify Apps, and Salesmsg. Jeff unpacks the invisible forces that quietly derail conversions, how to avoid "Death Valley" in your funnel,...

This episode of "Let's Talk Marketing" explores what it truly means to be a disruptive brand. Host Katya Allison interviews Ryan Chute, founder of an eight-figure agency and Wizard of Ads partner, about breaking away from traditional marketing norms. Ryan shares his unconventional path from high school dropout to leading sales strategist, emphasizing that true differentiation comes from clarity, v...

This episode of Let's Talk Marketing explores the power of AI for business efficiency. Host Katya Allison interviews Jason Kramer, founder of Cultivize, about how marketing teams can strategically adopt AI to streamline workflows, improve CRM data hygiene, and elevate LinkedIn engagement. Jason shares practical examples of tools like ChatGPT and Evie AI, explains how marketers can use AI for tasks...

This episode of "Let's Talk Marketing" explores the power of personal branding and the importance of standing out in a crowded marketplace. Host Katya Allison interviews Steve Miller, a dynamic thought leader in personal branding and B2B marketing. Steve, the author of Uncopyable YOU: Create a Personal Brand that Gets People to Know You, Like You, Trust You, and Remember You , shares actionable st...

As we close out Season 2 of the "Let's Talk Marketing" podcast, host Katya Allison reflects on the exciting journey we've had so far and offers a sneak peek at what's coming in Season 3. With fresh content, including more solo shows and insightful interviews, Katya shares her enthusiasm for delivering the latest marketing trends, strategies, and tips to help marketers and entrepreneurs succeed. Ge...

In this episode of Let's Talk Marketing , host Katya Allison interviews Jennifer Sutton, founder of Bright Marketing and OrangeWIP, about aligning marketing strategy with business goals for sustained growth. Jennifer shares her extensive experience in helping businesses, particularly small businesses, scale through intentional branding and marketing. They dive into key strategies for overcoming co...

This episode of "Let's Talk Marketing" explores how to harness creativity to elevate your brand and marketing strategy. Host Katya Allison interviews Emily-Jane Saroff, a business alignment coach, about how creativity plays a central role in building authentic brands that resonate with their audiences. Emily-Jane shares her journey from network marketing to coaching and how creative problem-solvin...

In this episode of "Let's Talk Marketing" , host Katya Allison explores how marketers can use AI tools to streamline their day-to-day work. She shares her personal experience and favorite AI tools, including Anyword, Jasper, ChatGPT, and Otter AI, to improve productivity, efficiency, and content creation. Katya also discusses the importance of prompt engineering and how using AI effectively can sa...

This episode of "Let's Talk Marketing" dives into the world of AI and how prompt engineering can elevate your marketing efforts. Host Katya Allison explores the key skills needed to be an effective AI prompt engineer, sharing actionable tips to help marketers craft precise, clear, and effective prompts that maximize AI's potential. Katya explains why AI can be such a powerful tool in marketing—whe...