Lets Run Facebook Ads: The Podcast

Our special guest today is Facebook expert Konstantinos who is here to talk us through his CRAZY method of battling the world of Facebook Ads… We go into the technical nitty gritty of tracking, lookalike audiences vs interest based targeting, scaling, optimising ads and much more! This episode is a juicy one and may just help you from pulling your own hair out! ----------- To join our Lets Run Fac...

In the battle of FB Form Vs Landing Pages, which comes out on top? Nick talks us through how generating and tracking leads has recently changed and how FB forms can help with lead tracking in a post IOS14 world. If you’re looking to understand how to better guarantee higher quality leads, then this episode is for you…  ----------- To join our Lets Run Facebook Ads Facebook group click here: https:...

Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs.  On today's podcast James dives into Matthew's extensive experience of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he’s just getting started! His company, Automation Wolf, is known for h...

You might think the over 50s aren’t very present on social media and therefore not worth targeting, but this isn’t the case! Although this generation might not have grown up with smartphones and social media like Millennials or Generation Z, many over 50s have embraced and regularly use this technology.  So, even if the over 50s aren’t one of your main target markets, reaching out to them on socia...

When combining creativity with paid social, that's when things get really exciting! And today James is super excited to welcome Andrew Heathcote to the podcast! Andrew is a videographer turned video agency owner, who has a passion for all things creative. His belief is that creativity and the boldness to be different and stand out, is a tool which is vastly under utilised and which can have g...

Is there such thing as too many CTA buttons?  When it comes to building your landing page, it is actually more important than you’d think… Having the right amount of call to action buttons makes all the difference to the actions taken by people who visit your landing page. Today Nick talks you through exactly what you can do to help close sales once someone has clicked through to your landing page...

⚡Can we get a Watt Watt⚡️ Today we have the pleasure of welcoming Adam Barrie Co-founder and Chief Content Officer of Electric House to the podcast and it's a gooden. James and Adam dive into the huge success and growth of On The Tools , how to grow an organic following, creating content that is engaging, educational and funny, as well as finding out how Electric House was born! Enjoy! Who...

Are you thinking about the quality of your copy and creative? Are you regularly testing these out and checking your results to see what is performing best? In today’s podcast, Nick walks you through some examples of how getting things right with your creative can help you get those high quality leads! ----------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com...

If a picture tells a thousand words, just imagine what some thought out video marketing could achieve Today James is joined by Video expert Luke Evans, Founder of YouNeek Productions, a Video Production Company based in the West Midlands… He’s chatting with us to discuss how video has evolved from being overlooked to an absolute non-negotiable when it comes to nailing marketing strategies! LISTEN...

With Valentines Day just around the corner, we thought it might be useful if we gave you a little nudge, because you know, we all leave it until the last minute... and that's never good for anyone! In today's podcast episode Nick share his secret sauce on getting the most out of your Facebook Ads this Valentines Day. Feel like you've missed the boat? YOU MOST DEFINITELY HAVEN'T...

The Facebook Ad Learning Phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set. The Delivery column reads "Learning" when an ad set is in the Learning Phase. While the delivery system never stops learning, as soon as performance stabilises usually after around...

Mike McGann sold his startup within 2.5 years for £8,000,000! Yep, you just read that right! But want to know the even crazier thing? He did this only through organic social media marketing! During this time, Mike grew an audience of over 180,000, got a blank book to #1 on Amazon! Now IAM Productions creates content for businesses & entrepreneurs that want to try and do the same! You don'...

Let’s talk about Facebook Forms vs Landing Pages You’ve probably heard of both when it comes to generating leads off of your ads, but which should you use and when? In today’s Podcast episode, Nick talks us through the main differences between the two to help get you generating new leads now that the holiday rush is over. ------------------- To join our Lets Run Facebook Ads Facebook group click h...

We know that choosing the right e-commerce platform for your business can be a real challenge, so today, on our latest Extracast episode, James is joined by Mat O'Connor, Founder of Actuate Digital to discuss the difference between Shopify, Woocommerce and Magento.  Now, Actuate Digital is an award winning Magento eCommerce development agency, so today's podcast is going to be as non-bia...

Want to know how to target the highest value people on your website? In today’s podcast episode, Nick shares everything there is to know about targeting not just your website visitors, but those that will bring the highest value.  This really could make a difference to your ads performance, so listen in! --------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www...

Today Nick and James welcome Anna, co-founder and CEO of Video Sherpa to the Extracast! Anna leads the team at Video Sherpa, whose mission is to transform the process of creating video content, equipping marketing teams with technology and training so that they can scale their video marketing campaigns and skyrocket audience engagement.  The Video Sherpa platform was launched in Nov 2019 and works...

Do you pause your ads over Christmas? Or do you keep them running?  For some people, knowing whether to turn your ads off over Christmas is a tricky decision... In today's new podcast episode, Nick tells you his top tips on how to get the most out of our ads over the festive period! --------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/gro...

Should we still be using Lookalike audiences?  Today’s episode follows on from our last, in which we spoke about retargeting and custom audiences. Now that you have got those custom audiences down, lets delve into Lookalike audiences and how to get them to work for you!  --------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocial...

Looking to increase the money you're making on Facebook ads? Of course you are!  In today’s podcast episode, Nick talks us through custom audiences and what they can do for your ads… Nick dives into how retargeting audiences you that have already built can get you more sales and higher conversions. ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://ww...

If you’re wondering whether you’re spending your ad budget properly, then today’s podcast episode is for you! Do you know where your investment is going? Is your budget fit for purpose or are you trying to fit a purpose to your budget? In today’s episode, James and Nick dive into how we use our ad spend more strategically, knowing where your investment is going and how to better understand ad scal...

In today's episode Nick introduces the 6 new Facebook Ad Objectives, and why they are super positive! Nick will dive into each objective explaining how each may be suitable for you and how they replace the old format we know and love *cough* - enjoy! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to e...

Today we are super excited to introduce you to the rising Instagram star which is Emily Pearl @itsemilypearl Emily grew her Instagram account from 0 to 20,000 followers in just 6 months, which is extremely impressive! With even a few thousand new followers just over the last weekend. This has led Emily to create her own staffed agency where she helps brands, small businesses and content creators a...

These changes could make or break your campaign! In today’s episode, Nick takes us back to the basics to talk about audience testing and Campaign Budget Optimisation to ensure your ads are set up effectively. Implement these changes to your campaign and you WILL see results and find your winning audience!   ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https:...

This week we are celebrating 1 year of this podcast - so a massive hello to all of you who have been here from the start or those who have found us more recently! We are blown away you keep coming back week after week! Today Nick and James talk about the things that they've learnt over the past year, things that have been going on within the agency and also the changes within the Facebook pla...

In this episode Nick introduces us to the Facebook Ad Relevance columns and explains how to read them correctly, because if you do, this will forever TRANSFORM your ad performance! ...because who ever wants to be below average?!🤷‍♀️ HACK - add these to your columns: Quality Rating Engagement Rate Ranking Conversion Rate Ranking ----------------------- To join our Lets Run Facebook Ads Facebook gr...