Lets Run Facebook Ads: The Podcast

A huge thanks to Ben Bellamy from Shoutable Agency for joining us today! You can find Ben on Instagram @thewebsiteexpert and to get your £7 website audit click here - https://shoutableagency.com/audit ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how...

In today’s episode, Nick is joined by the lovely Liv to chat about the benefits of using reels from an advertising point of view! ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your client...

Expansion targeting is now a given and Poll ads are on the rise? In today’s episode, Nick goes solo to drop some knowledge bombs about Facebook’s latest Expansion Targeting update, how it will affect audience testing and if there’s any way around it. Nick also gives us a tutorial into Poll ads and they can be used to encourage more engagement!  Want to come see us in real life?! We are attending t...

Did you know that 95% of websites, marketing materials and messaging fails to sell? Yep, it's pretty staggering! Today we welcome Kieron Bain from Sold Brands to discuss how to create that spark that starts commercial relationships and we pose the question 'Is there too much content online?' We hope you enjoy! ----------------------- To join our Lets Run Facebook Ads Facebook group...

You have one opportunity to get someone’s attention and reel them in…are you looking professional or are you not? 🤷 Facebook and Instagram are both so busy for e-comm right now and it’s only going to get busier in the coming months 🤯 So the question is, how can you stand out and really showcase your product? We know it can be difficult, especially when you’re up against the big guns that have mo...

How should you advertise on Facebook as a charity?  Running a charity can sometimes feel like a bit of a minefield, especially in such a competitive industry… It mainly comes down to treating it like any other business and setting the right marketing objectives. In today’s Mini Hack podcast episode, Nick and James share their top tips for charities, including what financial help you could get to k...

If your Facebook or Instagram Ads aren’t getting the results you want, then you might want to get some expert advice.  Rather than using your whole ads budget to pay for a digital agency to give you some advice, we offer a consultancy programme that can help you improve your ads performance more affordably.  In this Mini Hack episode, we’ll explain what we can offer you as part of this consultancy...

Are you finding that your Facebook Ads aren’t quite working for you? A lot of the time, this can be down to what content you are including in those ads. Get the lowdown on why you should be using educational content in your ads with our Mini Hack Podcast episode and find out what we know works well in getting those important sales. ----------------------- To join our Lets Run Facebook Ads Facebook...

It might seem a bit early for us to be talking about Black Friday deals, but bear with us… E-commerce companies are usually the first to jump on advertising Black Friday Deals, but has it lost its value since the rise of online shopping? In today’s podcast, Nick and James delve into the Black Friday madness to understand why it might not work for some any more, but also the fantastic opportunities...

Is there a secret to getting leads without burning through your budget?  If you want to get your brand out there to new audiences, it is important to work out which audiences work for you. But what do you say to people who say that spending money on Facebook Ads is a waste? In today’s Mini Hack Podcast episode, Nick and James chat with Ash from @framworkmedia to discuss how you can use Facebook ad...

Are you targeting your audience correctly? When it comes to Facebook advertising, it's crucial to know who you're speaking to. You might be able to reel off a list of your target audience's demographic and interests, but have you got the data to back it up? Have you thought about using different parameters to target them? 🤔 In today's episode Nick and James look at the differe...

If you’re thinking about investing in Facebook Ads, then you need to listen to this podcast.  Whether you think they are too complicated, take up too much time or don’t convert effectively, Nick and James are joined by Ash from @framworkmedia to explain how to make Facebook Ads work for your business.  To find out how we make Facebook Ads work for our clients listen now! ----------------------- To...

Wondering if Facebook ads are relevant to your B2B business? We’re always talking about the power of using Facebook ads to target our consumers, but what about B2B businesses? In today’s Mini Hack episode, James and Nick discuss why we shouldn’t just rely on LinkedIn to target other businesses and just how effective Facebook ads can be for businesses! ----------------------- To join our Lets Run F...

Is Facebook engagement all it's cracked up to be? The purchasing behaviour of offline and online shopping is very similar, but are consumers being put off by social proof? We all know about the power of recommendation and word of mouth, but could too much social proof being doing your brand more harm than good? 🤔  ----------------------- To join our Lets Run Facebook Ads Facebook group click...

We always get asked "what is the best format for ad creative?" because we bang on about how creative is one of the most important parts of your ad, so it's important you absolutely nail it! Today we are throwing it back to our second mktg showcase live where Nick and James spoke to Ash from Framework Media Ltd about the different types of creative you can use. One of the key takeawa...

When it comes to making money, we all want the easiest, quickest route, amiright? When it comes to Facebook Ads, the easiest quickest route is targeting the low hanging fruit. That's the people that are ready to convert as soon as they get given the green light. The down side is that Facebook is gonna charge you BIG for the privilege of having an easy ride. Now that might be fine, but have yo...

Q4 is one of the busiest times of year for ecommerce businesses.  To make sure your business is ready for Black Friday, Cyber Monday and Christmas, you need to get your advertising ready.  But don’t panic! Nick and James are here to give you the advice you need to make this Q4 the most profitable ever. ----------------------- To join our Lets Run Facebook Ads Facebook group click here: https://www...

When you're looking at a full funnel approach, it's important to consider how much it's going to cost you in the long run. It might be that running a top, middle and bottom approach is too expensive, so how do you work around that? In this episode Nick and James talk about some alternative approaches for those who want to improve their ads performance, but want to focus on either to...

Obviously the pandemic and it's effects during the last 18 months have been massively shit for everyone, but we'd be lying if we said there hadn't been a benefit to it for some people, and those people are e-commerce sellers! In the dark days of lockdown when no one could go anywhere or do anything, they turned to online shopping. In fact, the home improvement market saw its biggest...

For the latest Extracast episode, Nick and James caught up with Amy Woods, content repurposing expert and founder of niche creative agency @content10x. Amy helps content creators grow their audience by maximising their return on the content they create. She works with businesses, entrepreneurs and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcast...

Those of you who are regular listeners to Lets Run Facebook Ads: The Podcast will know that Nick bloody LOVES talking about the 7 day stack. And you'll also know that whilst he refers to it a lot, he's rarely follows up with anything useful about it 🤦 Well, today all that changes. In this podcast episode Nick and James will go into detail on the 7 day stack. 👉 What it is 👉 How to buil...

This week's episode of Lets Run Facebook Ads: The Podcast is slightly different. Recently, Nick, James and Matt attended the online Mktg Showcase event where they delivered a Q&A on Facebook Ads to businesses of all shapes and sizes. We'll warn you, there's a lot to take in on this one 🤯 but if you've been harbouring a question about your ads, there's a good chance it...

When it comes to demographics, millennials and Gen Z are the two that marketers are desperate to figure out. Their influence is huge, yet have a tendency to adopt new habits much faster than previous generations which can make it feel like playing some sort of digital version of cat and mouse. In this week's episode of Lets Run Facebook Ads: The Podcast, James and Liv chat about the recent sh...

Do you think about how you sell to you customers after they've clicked on your ad? If you're guiltily mumbling into your coffee then don't fret - you're not the only one. HOWEVER, do you find yourself putting any unsuccessful performance down to the ads themselves? The issue could actually be with something your potential buyer is encountering post-click. Could your landing pag...

In this latest short and sweet episode, Nick talks about why you shouldn't be running traffic ads. Why's that? Because the algorithm has become very clever and is no longer providing the results we would have once seen. Instead, get into the habit of opting for a conversion metric instead and watch the results flood in! ----------------------- To join our Lets Run Facebook Ads Facebook g...