Lets Run Facebook Ads: The Podcast

If you are running a lead gen campaign, using in-app forms through Facebook can be hugely beneficial in generating more leads. However, what if someone wants to share this ad? This is traditionally not possible as the new user will not be able to become a new lead. But, do not worry. Today you'll learn how to solve this. In this episode of Let's Run Facebook Ads, Nick sits down to discus...

Welcome back to Lets Run Facebook Ads: The Podcast. This episode is Part 4 of Nick's deep dive into building a winning ad campaign that you can use for your business.  In this one, Nick is moving into phase 2 of the ad testing strategy: moving into a sales campaign. While this may be daunting for some, Nick explains why you needn't worry. Following this process along, you will have alrea...

In today's episode, Nick continues with his breakdown of how to create a winning Facebook Ad Testing Process with a step-by-step guide. In Part 3, Nick shows you how to create the perfect headline. Nick takes you through the process of setting up your ad sets with different headlines to test and best practice to ensure your headlines are eye-catching and enticing for your target audience. Als...

In this very special episode 100 of the podcast, Nick is joined by special guest James Urquhart to look back on the last 100 episodes of the Let's Run Facebook Ads Podcast. In this episode, Nick and James discuss how advertising products has changed since the podcast started, memorable moments from the last 100 episodes as well as standout individuals they have met. Finally, they also specula...

Welcome back to Part 2 of Nick's discussion of the Winning Facebook Ad Testing Process! Following on from the introduction in Part 1, now we dive deeper into an important aspect of ad testing: your hooks. Nick explains why testing different hooks via audience traffic is so vital to your ad campaigns and will save you time and money. Testing hooks and headlines allows you to scrap the ads that...

Testing your ads is so important if you want to create a successful campaign. But what is the best way to do this? Keep listening to find out! Over the next few episodes, Nick will run through a full testing phase for your Facebook ads, step-by-step, that you can implement for your own business. In this first part, Nick will discuss why this testing phase is essential before starting your ad campa...

Are you struggling with your retargeting? Finding it difficult to get that all-important traffic? Then listen up! In this episode, Nick explains some common mistakes with your sales funnel  and changes you can implement in your campaigns to ensure that your future retargeting efforts will be set up for success. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest...

Struggling to get your Facebook Ads to perform? You could be making some common mistakes with your website that mean you are missing out on those all important sales. In this episode, Nick explains how it could be your website, not your ads, contributing to poor conversions with examples from a small business case study. Nick outlines how some simple changes to your website can improve user experi...

If you aren’t currently using Facebook to retarget your potential customers or getting the results you expected, then listen to these tips before setting up your next campaign! In this episode Nick outlines why retargeting should always be part of your Facebook Ad strategy, alongside how to set the perfect campaign to ensure you get the best results and highest quality leads. BUT THERE'S MORE...

Do you want to stop your website being targeted and vulnerable to data scammers? Listen up to learn how. In Episode 97, Nick outlines how to ensure your Meta pixel data is protected using an allow list through Facebook Business Manager. It’s a quick process that is easy to set up and will make sure that no fraudulent companies can use your company data for their own gains. BUT THERE'S MORE......

Do you want to test different audiences for your Facebook Ads but don't know where to start? Carry on listening… In this podcast episode Nick explains how to create and test audiences quickly and simply. This is the perfect step-by-step guide for anyone starting out with Facebook Ads, but also for those who are looking to re-energise their campaigns with new, better-quality leads or generate...

Want to find out how to set up a full funnel campaign in Facebook Ads Manager? Then carry on reading! In our latest podcast episode Nick explains, in detail, how to build the multiple Top of Funnel ads, followed by retargeting ads. Nick also tells you how to go about selecting the best objective suited to business goal, budget distribution and what creative and copy you should be using to get the...

We're SO EXCITED to share 3 amazing new Facebook Ad updates happening this year because they will transform the way you create ads and review their performance! Listen now to find out more! If you're struggling to get the best out of your Facebook Ads and need a little bit of guidance, why not join our Ads Clinic?  Find out more here and access your free 30 minute session - www.theadscli...

📣CALLING ALL E-COMMERCE BUSINESSES📣 ...have you tried handing the reins over to Facebook and letting them decide which products to show to which customers, all from your product catalogue? If not, you NEED to listen to our most recent podcast episode. Today Nick dives into how to set up this ad, how to select your audience, how Facebook makes it happen and why you should give this a go for your...

YOU NEED TO TRY THIS👇🏻👇🏻👇🏻 After the iOS14 update Dynamic Product Ads (DPA) stopped working, however we are pleased to say that it's back working again... and we couldn't be happier!! But what is a DPA? It's an ad template that is personalised according to each individual customer. For example, if someone hits your website and adds products to their basket but doesn't che...

Want to know the ONLY 3 WAYS to promote your products or services?👇🏻👇🏻👇🏻 ⭐️ Have a celebrity or influencer endorsement ⭐ Ride off of a trend ⭐ ️Give a discount or offer BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !

Black Friday = Stress Are you feeling the stress of Black Friday, and don't know where to start with advertising? In our latest podcast Nick offers his advice on when to start Black Friday ads, are ads right for you during this period, what offers you could consider and the all important question... should the offer be for both new and existing customers?! BUT THERE'S MORE... Follow me o...

Have you recently noticed that when building your Facebook Ads, under the Ad setup creative section, there is a feature called 'Multi-advertiser ads'?  This little box is something that you may have just skimmed over, but Nick is here to tell you why he doesn't think having this function switched on is going to be good any for your ad performance and sales! ❌ 🤔 What even are Multi...

...yes you read that right, we got our client a 99.9% conversion rate from a free trail campaign!🌟 Want to know how we did it and put it into practice?  All you need to do is listen to our new podcast episode as Nick dives into how he set up this campaign, the strategy behind it and the results we were able to generate in less than 6 months!  If you're still struggling or have ad questions y...

We can get so wrapped up in Black Friday madness, and the offers we are presenting to our customers, that we actually end up feeling a little disappointed when the returns aren't what we expected. But why? 🤔 Are you expecting to make money on the first purchase? 🤔 Is the initial sale your main focus and your customers life time value an after thought? 🤔 Are you using a full funnel approach...

Now, at one time, Facebook Lead Forms were considered the WORST type of lead; mainly down to the fact they were too easy to fill out! However, they're now working better than ever! In our latest podcast episode Nick explains a few question techniques you NEED to test to ensure you're getting the best possible leads for your business... not to mention that the off-app tracking is broken!...

Let's talk about lookalike audiences... Do they still work? Are they worthwhile? Should you still be using them? The simple answer is YES! There has been a lot of talk online, and from Facebook "marketing experts", about lookalikes and them not working as well as they once did. As always, we believe in testing, and for us, lookalikes remain a great audience choice. Of course there i...

Have you ever had an Facebook Ad rejected without good reason?  🙋 yep, we've been there too and feel your pain! Today Nick is sharing his insight into how to gain additional approval from Meta if your product is on the fine line for rejection (like a charity ticket raffle), which products and services cannot be listed on Facebook and why getting someone engaged with your ads is the BEST thin...

Facebook is all about making money, but the guided path for ad campaigns doesn't always be the right thing to do 💁 Nick shares that Facebook is doing a cheeky little campaign objective that you don't want to do! 🤔 Listen to the full podcast on bringing the right audiences to convertible sales! ---------------------- Watch the episode on Youtube To join our Lets Run Facebook Ads Faceboo...

Why shouldn’t we turn off the ad while it’s working? 🤔 Most of the clients want to get something better and better by changing things up.💡 But what happens if we go for significant amends in the ads? It will shake the entire algorithm and might not get you the desired ROI. ✌  In today’s episode, Nick explains the basic foundation of the Facebook ads algorithm. ---------------------- Watch the ep...