Lets Run Facebook Ads: The Podcast

Are you struggling managing your comments? Rupert is here to help hide negative comments and uses AI to help create responses. Try Rupert FREE for 14 days by visiting Rupert.digital and use code 'nickb'. Picture this: you've just created a perfect video and got a great headline ready for your new campaign. But, after just a few days, the CPAs go up and you're left scratching yo...

Facebook as a platform is changing constantly, even more so recently. Every week there seems to be new changes which can make it hard to know what to do and what not to do. One of the recent changes is the move away from Dynamic Creative towards Flexible Ads. This might be a bit confusing for some so Nick is here today to talk about it. He discusses what Dynamic Creative is, what's changed an...

Today on the podcast, Nick is joined by Greg Landon (Head of Marketing at Leadoo) and this episode they are discussing conversions. Leadoo specialise in improving website conversions not traffic and how more personalised, streamlined experiences on sites can boost your conversions massively. They talk about what Leadoo do, how it works and some of the tactics Leadoo use that you can use on your si...

Many business owners will look to an agency once they feel they have reached a ceiling in what they can achieve alone. However, many may not be as ready for an agency partnership as they think they are and, as a result, they can be met with large fees and disappointment. This is where 'The Ads Clinic' comes in - serving as a stepping stone between businesses and taking their sales to the...

In today's episode, Nick and James sit down to discuss how best to scale your Meta Ads. While this may sound straight forward, many people can run into issues such as creative fatigue and diminishing results. This can be quite frustrating, confusing and lead to people abandoning their campaigns unnecessarily. For this one, we discuss how to avoid this, strategies to deploy and best practice w...

You might have the perfect content and copy going out to the right audience but, for some reason, your ad will still fail to convert customers. Why does this happen? And what can we do about it? In today's episode, Nick is joined by business partner James to discuss a recent problem a client was having with their funnel and what us as marketers can learn from it. They talk about why this issu...

If you've been running Facebook Ads recently, you may have seen the 'Advantage Plus' section in your Ads Manager. This can seem quite complicated at first with lots of different elements. But should you enable these? Will it help or hinder your campaigns? In today's episode, Nick breaks down what Advantage Plus is, why you may want to use it and what each aspect actually does t...

A few months ago, Nick was recommending to enable 'multi-advertiser ads' in order to get your products or services seen by those with similar interests and shopping habits. However, after a few major alarm bells from clients, Nick is back to update his advice.  In today's episode, Nick walks us through what multi-advertiser ads are, the problems that seem to be arising for some when...

Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you! In today's episode, Nick runs through this new Advantage Plus pop-up, what it means and whether you should use it for your ad campaigns. He also uses examples from current clients to outline the differences between Advantage Plus and other ways y...

Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it.  In today's episode of the podcast, Nick gives his insight on this topic: about why your ads may have stopped converting for you and some of the things you can do about. These tips will hopefully he...

One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend. In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how mu...

Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results.  BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest...

Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how In today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whe...

Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising.  In today's episode, Nick breaks down why statics should not be forgotten about in your market...

You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this? In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to...

You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may not actually know what your product or service is.  In today's episode, Nick sits down to talk about a problem he's had with one of his Ads Clinic clients who has a g...

Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out.  In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming tr...

In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual...

Want to follow along? You can find the video version of this podcast on YouTube:  https://youtu.be/nhvtXLOpcg4 Copywriting can often be a frustrating part of building ads: staring at an empty page wondering what to write. The advent of AI has massively helped this process with tools such as ChatGPT making idea generation much simpler. But did you know AI can also help with building your Meta ads?...

Want to follow along with the episode? Check this episode out on YouTube: https://youtu.be/ssL7z4-Sagg Black Friday may seem a long way away but, with all the things you need to consider in order to make your campaign a success, there is no time to waste. Black Friday always sees an increase in the cost of advertising so it is more important than ever to ensure you are best equipped to deal with t...

Want to follow along with this tutorial? You can find the YouTube video on Nick's YouTube channel here: https://youtu.be/gvI4pnfQlxE In this episode of Let's Run Facebook Ads, Nick talks through how to best optimise your ads. While using Dynamic Creative Facebook Ads can creative engaging advertisements, it can also present some problems with your ad's optimisation. As your ads can...

Want to follow along with the video? You can find the link to Nick's YouTube video here: https://youtu.be/MNs48wwEKJY In today's episode, Nick gives a quick tutorial on a new way you can make sure your ads are hitting the feeds of your target audience using Facebook Multi-Advertiser Ads. For some, these may be selected by default but make sure that you use them as they can be invaluable...

Want to follow along on YouTube? Here's the link to Nick's YouTube channel: https://www.youtube.com/watch?v=ToUjD3w0Qr0 Are you still sending potential customers from your Facebook Ads to a landing page? Here's why you could be missing out on lots of quality leads by not using Facebook Lead Forms. In today's episode, Nick sits down to discuss why you should be using on-Facebook...

If you're looking for a way to boost the success of your TikTok or Reels videos, this episode is for you. On this episode of Let's Run Facebook Ads: The Podcast, Nick gives a really easy strategy you can implement, using a case study from a client that has been performing well. He explains how, in this campaign, keeping it simple without even using copy for your ad, is actually the best...

Do you want to start build Facebook Ads but are worried about making mistakes? Have you tried to create a campaign but found it too confusing? This episode will be exactly what you are looking for. In today's podcast, Nick will discuss tailored campaigns within Facebook Ads Manager. This is a great way for beginners to set up ads with optimal settings already enabled so you can set up your ad...