Lets Run Facebook Ads: The Podcast

In this episode of Let’s Run Facebook Ads , host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive performance on Facebook and Instagram. Nick emphasises the difference between creative fatigue and poor results from underperforming content, offering tactical insights to refresh ad st...

In this episode of Let’s Run Facebook Ads , host Nick Boddington dives deep into the strategy of hook testing —a powerful, cost-effective method for identifying high-performing creatives before launching full-scale conversion campaigns . Learn why traffic campaigns are ideal for testing, how to gauge audience engagement , and why understanding your ad hooks can dramatically improve your Facebook a...

In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your businesses and the wider landscape of advertising. AI is here to stay so learning how to best utilise it for your business will make you more efficient and help you reimagine and rev...

Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break down the risks businesses face when outsourcing marketing. We discuss how blind trust can lead to costly mistakes, the importance of monitoring campaigns clos...

Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of Meta’s database, they explore what these updates mean for advertisers and how to adjust your strategy. Plus, the episode kicks off a new segment, What’s Better on Meta? , covering...

In this episode of Let’s Run Facebook Ads with Nick Boddington , dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging video ads, using text overlays for maximum impact, and optimising your creatives for better conversions. Discover why video content is crucial for audience engagement and ho...

In this episode of Let’s Run Facebook Ads with Nick Boddington , discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact results, helping you identify winning creatives and boost your Meta ad performance. Learn budget-friendly strategies for A/B testing, optimising headlines for engagement, and scaling...

In this episode of Let’s Run Facebook Ads , Nick tackles one of the most frequently asked questions in Meta advertising: How much should I spend on Facebook Ads? From determining the right budget for your campaign to scaling your ad spend for maximum ROI, Nick provides actionable insights to help you manage your Meta Ads budget effectively. Tune in for expert advice on ad spend allocation, budget...

In this episode, we’re diving into a game-changing new feature from Meta that helps advertisers give Facebook even more intelligence—boosting performance and lowering costs. 🚀 We’ll walk you through: ✅ How to set up audience segments for more precise targeting ✅ A real-life case study where ad spend was cut by 50% while maintaining results ✅ The importance of Meta verification and how it saved...

In this episode of Let's Run Facebook Ads , host Nick Boddington answers some Facebook Ad questions live! He shares expert insights on Facebook ad strategies, e-commerce funnels, lead generation, and email marketing. Whether you're looking to scale your business or fine-tune your ad performance, this episode is packed with actionable tips to help you maximise your results. Tune in now! B...

In this episode, Nick Boddington dives into one of the most cost-effective ways to bring the right audience back to your website—retargeting. Learn when to use the traffic objective, how Facebook’s evolving interest targeting impacts your ads, and why broad audiences are now the key to success. Plus, discover real-world stats on Facebook and Instagram users that can shape your ad strategy. Whether...

In this episode, James and Nick dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of platform policies, we explore how marketers are navigating these challenges. We discuss how strict content rules impact industries like aesthetics and how platforms like TikTok are bec...

In this episode of Let’s Run Facebook Ads , host Nick Boddington dives into the latest updates on Facebook Instant Forms. Learn how these changes impact lead generation, ad performance, and your overall marketing funnel. Whether you're an e-commerce pro or a lead-gen expert, this episode is packed with insights to help you optimize your strategy. Tune in now! BUT THERE'S MORE... Follow m...

In this episode, Nick Boddington dives into the world of Facebook advertising, sharing expert insights on campaign strategies, funnels, and lead generation. Joined by guest Paul, they discuss real-world ad challenges and solutions to maximize results. Whether you're new to Facebook ads or looking to refine your approach, this episode is packed with actionable advice. BUT THERE'S MORE......

In this episode, Nick uncovers a common mistake advertisers make when managing multiple Facebook ad accounts and catalogs. Learn how to spot and fix this issue in Ads Manager to ensure your campaigns run smoothly and avoid showcasing the wrong products. Tune in for actionable advice to streamline your Meta advertising and elevate your ad performance! BUT THERE'S MORE... Follow me on Instagram...

In this episode, Nick Boddington shares a simple but powerful hack for enhancing your Facebook ad copy using bold and italic text to grab attention and improve performance. Learn how to apply this strategy, boost engagement, and make your ads stand out. Use this simple trick to take your copywriting to the next level. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the...

In this episode of Lets Run Facebook Ads,  we kick off the new year with an in-depth guide on "How to Set Up the Perfect Facebook Ad in 2025." Whether you're a seasoned advertiser or just diving into the complexities of Meta Ads Manager, this episode offers actionable insights and expert tips for creating high-performing campaigns. Learn about navigating the updated Ads Manager, cra...

Discover the secret to maximizing your Black Friday ads before the chaos hits! 🎯 In this episode, we unveil powerful flash sale strategies and e-commerce tips to boost ROI and optimise your paid ads . Learn how launching an early sales campaign can lower ad costs and lead to ultimate holiday sales success . With our actionable digital marketing tips and deep consumer insights , you'll outsma...

In this episode, Nick Boddington dives into the key ad settings you should switch off in your Facebook Ads Manager to improve your ad performance. From Multi-Advertiser Ads to Optimised Creative and in-platform subtitles, Nick explains why these default features often do more harm than good. Learn how to keep your ads looking sharp, maintain creative control, and avoid common pitfalls. Whether you...

In this episode, we dive into how a simple Facebook ads tweak slashed lead costs by two-thirds for a small business. Learn how using UGC video and text overlays can boost ad performance, increase leads, and supercharge your sales funnel. Perfect for digital marketers! BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the...

In this episode, we dive into the world of Facebook audience targeting and how the game has changed in digital marketing . With AI-driven algorithms , it's no longer just about pinpointing interest groups —it's about crafting powerful, high-converting ad creatives that drive results. Learn how to adapt your Facebook Ads strategy by leveraging broad targeting , optimizing your creative co...

In this episode, we explore the challenges and strategies around running successful Facebook ads. Learn how to craft powerful hooks, use text overlays effectively, and optimise your ad performance to stay ahead. If you're managing Facebook ads and looking to improve your results, this episode offers actionable tips to elevate your paid social strategy. BUT THERE'S MORE... Follow me on In...

In this episode, we dive deep into the world of audience targeting for Meta ads. From the confusion around whether to go broad, use interest groups, or trust Meta’s Advantage Plus, this episode explores real-world examples of what works and what doesn’t. You'll hear insights from two ad campaigns—one that thrived with old-school stacked interest groups and another that found success with unex...

In today's episode, Nick is joined by friend and business partner James to discuss some new updates that have hit Facebook Ads Manager. These new options are worth testing out on your ad campaigns across Meta, especially if you sell high-ticket items. They also ad placements, mobile vs desktop and the launch of 'Dr Nick'. BUT THERE'S MORE... Follow me on Instagram to keep up to...

In this episode, I tackle the issues with Facebook's in-platform lead forms, particularly the problem of fake or outdated prefilled information. I share recent client struggles, low conversion rates, and how bots are impacting lead quality. We discuss solutions like manual data entry and using conditional questions to improve results. If lead generation is key to your business, tune in for pr...