Lets Run Facebook Ads: The Podcast

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about In this episode, Nick Boddington breaks down one of the most frustrating experiences in Meta advertising: when the platform spends all your budget on a single ad and ignores the rest. Nick explains how Meta’s delivery algorithm actually works, why ads don’t receive equal spending, and, most importantly, what you...

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about In this episode, Nick breaks down exactly why your Meta ads stop delivering - and the proven steps to fix them fast.  You’ll learn how to simplify your campaign structure , why broad targeting is outperforming niche setups, how to build high-converting ad creatives that speak to real customer pain points, and how...

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about In this episode, Nick sits down in-person with client and friend Cole from Med Matrix to unpack the incredible journey of growing his functional medicine clinic by over 800% in just 12 months. Cole shares how he went from struggling to keep the business alive: navigating debt, failed partnerships, and learning th...

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about In this episode, Nick Boddington uncovers the biggest mistake small advertisers make on Meta: budgeting. Learn why your ads aren’t under-performing because of your copy or creative, but because your budget isn’t giving Meta enough data to learn. Nick breaks down how the Andromeda structure helps smaller advertise...

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about In this episode of Let’s Run Facebook Ads , Nick Boddington dives into the real reason your Facebook ads aren’t performing—and spoiler alert, it’s not Meta. Nick breaks down the rise of Meta’s Andromeda update, why advertisers are scrambling to make drastic changes, and how to stop blaming the algorithm for poor...

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about In this episode, Nick Boddington breaks down how Meta’s Andromeda update is changing the game for Facebook advertisers. Learn how to structure your testing and control campaigns , master creative diversification with UGC, testimonials, and benefit-led ads, and adapt your strategy for Advantage+ performance . Disc...

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar In this episode, Nick and Olivia break down how small to medium-sized businesses can run effective ad campaigns on limited budgets. They tackle one of the biggest challenges business owners face today - making sense of Facebook’s ever-c...

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar If you’re a small business owner running Facebook or Instagram ads, this video is for you. The Meta Andromeda Update has left many advertisers (especially small and medium-sized businesses) feeling confused about what’s changed, how to...

👉 Join the Ads Clinic community to access live trainings, expert ad reviews, and pro-level insights at https://www.skool.com/theadsclinic In this episode of Let’s Run Facebook Ads , host Nick Boddington breaks down the latest updates from Meta’s Andromeda rollout and what it means for your Facebook and Instagram ad campaigns. Nick dives into: 🚀 How Meta’s Andromeda is reshaping the way advertise...

In this episode, we dive into Meta’s latest advertising evolution: Andromeda , the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes campaign structure and ad testing, and why old-school Facebook ad strategies from 2020 no longer cut it. You’ll learn how to adapt without overhauling your entire setup, what to...

In this episode of Let’s Run Facebook Ads with Nick Boddington , we explore the concept of creative diversification - why testing multiple ad creatives is now essential for discovering your best-performing audiences and improving campaign results. He explains how ad strategies have changed, how this new approach fits into modern ad strategies, shares insights from The Ads Clinic community, and off...

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar Meta ads have changed—are you keeping up? In this episode, we dive into the 2025 Meta Ads Playbook and explore how the game has shifted from audience hacks and micro-targeting to AI-driven automation and Advantage+ campaigns. Nick share...

🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budget.  I share how to craft attention-grabbing video ad hooks that convert, the importance of broad targeting and letting Meta’s algorithm work, ad setup for lead generation campaign...

In this episode of Let’s Run Facebook Ads , Nick Boddington  breaks down why overcomplicated Meta Ads strategies are a thing of the past. Discover how Advantage+ campaigns , broad targeting, and campaign budget optimisation can help you get better results without juggling endless ad sets and placements. Nick shares a real-life client story—complete with creative testing, emotional hooks, and winni...

In this episode of Let’s Run Facebook Ads , Nick Boddington tackles one of the biggest mistakes advertisers make - getting too emotional about their ads . We break down why the “set it and forget it” days of Facebook advertising are over, how data-driven decisions beat gut feelings every time, and the mindset shift you need to scale profitably. From ROAS and campaign testing to adapting in a tough...

In this episode of Let’s Run Facebook Ads , Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) ads to be successful—this episode is for you. Nick dives deep into when full-funnel structures matter and when they’re just ove...

In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with different stages of the customer journey and how advertisers can effectively structure campaigns around them. Whether you're running ads that spark curiosity or drive clicks and co...

We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content a...

In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice might not always be the right thing for your business. He outlines why this is and what advice you  should  be following, including his own Skool community where you can learn how...

In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a troubled agency history—Nick highlights where many advertisers go wrong and how to realign their funnel to drive conversions. He shares actionable insights on diagnosing campaign issue...

In this episode of Let’s Run Facebook Ads , Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesse...

In this episode of Let’s Run Facebook Ads , host Nick Boddington returns to a foundational topic that continues to trip up advertisers— the most common mistakes made in Facebook ad campaigns . Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance. Nick shares the missteps he frequently sees, even among regular listeners, a...

In this episode of Let’s Run Facebook Ads , host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertising or looking to refine your existing strategy, understanding how to allocate your ad spend is crucial to success. Nick breaks down the core principles behind Facebook Ads bu...

In this episode of Let’s Run Facebook Ads , host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space— lead generation . As many businesses shift focus from eCommerce to service-based models, generating high-quality Facebook leads has never been more crucial. Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, a...

In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms . He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertisers need to consider when deciding between in-platform forms and directing users to external landing pages. We look at the pros and cons of Instant Forms, how they integrate with...