Phil Gordon

Legends of the Brand

Sports EN ↓ 116 episodes

A look at the people behind the brands; the characters, stories and insights that combine to make up the personality of many of the brands we know.

Author

Phil Gordon

Category

Sports

Podcast website

podcasters.spotify.com

Latest episode

Dec 23, 2025

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Episodes

The Voice of Skiing - Matt Chilton 30.09.2021

With Bib number 1 for the start of the Second Season - Matt Chilton races onto the podcast and into our headphones! Known around the globe for his commentary of Skiing, Tennis and the Olympics; Matt is one of those voices you'll recognise in a flash! His warm style and easygoing nature made him an absolute dream to interview. Though,.... the first time I did meet him years ago I was super nervous!...

National Snow Show -Steve Morgan - The Man Who Made it Happen 18.09.2021

“Is the rest of the year pretty quiet?” is one of the most common questions Steve Morgan - MD Active Division from Raccoon Events gets when he tells people he organises the National Snow Snow. “Ahhhhh???,……No” is the usual response. This year’s show (Oct 23-24th Birmingham NEC) had the ups and downs of Covid to deal with and kept Steve busy for well over a year trying to bring this vision to us al...

Grangers - Get Outside & Stay Dry - Andrew Barrett (Pt.2) 24.08.2021

50% of people will throw away a perfectly good waterproof garment because we think it has lost the ability to repel water. What it really needs is a good clean and reproofing! In this the second part of the series with Andrew Barrett from Grangers we talk in part about this study, and find out who he feels is a true Legend of a Brand. The grangers team have also offered listeners of this podcast 5...

Grangers - Get Outside & Stay Dry - Andrew Barrett (Pt.1) 19.08.2021

A waterproof garment is only REALLY waterproof thanks to a number of factors working together. In this, part one of a two part episode we speak with Andrew Barrett who is the European Sales manager for Grangers - and he takes on a journey of understanding of how things like GoreTex work to keep you dry, what DWR is and how they work together. He also shares with us some of the world first that Gra...

The Art Of Managing Brands - Syndicate Brand Partnerships - Jason Summerfield 28.07.2021

Many times, I have the chance to speak with individuals who work directly for a brand, or group of products related to a single brand. This week, I had the chance to speak with Jason Summerfield who, after after spending years working for AMER Sports, went his own way & started Syndicate Brand Partnerships. It's not easy finding the brands to work with, which ones do you click with and do they mak...

"We make products, to help make change" - Rory Atton - Dewerstone 26.07.2021

I love that I have the opportunity to speak with wonderfully motivating people like Rory Atton from Dewerstone. His initial inspiration to start Dewerstone, came from his opportunity to attend a brand event with Sweet Protection. Coming away from that experience he felt deeply connected not only with the brand itself – but moved that a brand could really bond with people and share a message &...

Things You Never Knew About Scarpa Footwear - James Maltby 14.07.2021

James Maltby knows a thing or two about Scarpa Footwear & Deuter Backpacks. Not only is he part of the team that looks after the sales and servicing of these key brands – he trains customers and retail staff about how to get the very best out of these products. With his deep understanding of products and simple way of explaining things; he brings life into these technical items which at times...

Insights from around the Globe - Daniel Bogue 30.06.2021

Daniel Bogue – NZSIA examiner, Technical team member, President of the NZSIA The Joys of modern technology allowed me to catch up with Daniel from the other side of the globe as he embarks on the ski season in New Zealand. It had been far too long since we caught up - but always a pleasure!  Daniel started skiing at the age of 11 on a school ski trip. He loved it so much he convinced his fami...

Ed Drake - Be More Awesome! 29.06.2021

It was an absolute pleasure to spend time speaking with the gentleman who is Ed Drake on the podcast recently. Ed shares with us his journey from “The most expensive Inset Day” for his parents, to his time at the Olympics and his desire to help Athletes transition from sport to careers outside the field of competition. We also talk about his Podcast, his Ski Racing Prediction League. Ed is British...

Shred & Butta - Jim Stewart - Wax was only the Beginning 28.05.2021

A number of years ago I had the opportunity to meet Jim Stewart from Butta and at that time he was working in UK retail, and was developing his own wax brand – Butta. With his "hands on" way of doing things, Jim was at home servicing skis in the day time and building a brand empire in the evening. Having gone from strength to strength he continues to have a love for the mountains, and genuinely lo...

Momentum Ski - Amin Momen 21.05.2021

Amin Momen's passion for skiing has shaped his career, life and work. At the ripe old age of 8, Amin's father would drop him off and leave him with a ski instructor all day at a local ski hill outside Tehran with a sandwich stuffed in his pockets and then pick Amin up at the end of the day. You'll hear all about this on today's episode, where we talk about the roots of the city Ski Championships;...

Urg Technology! 14.05.2021

This super short episode - well - it was a technology fail! But, I didn't want to let a week go by without sharing something! ___ Many thanks to our Sponsor Wolf and Grizzly. https://www.wolfandgrizzly.com If you want to get out and enjoy all the best our natural world has to offer – check out the cooking options from Wolf and Grizzly. Use the code LOTB15 to get 15% off your next purchase.

Thursday Thank You to You!!! 06.05.2021

This week I wanted to just say a huge thank you to YOU the listeners from ALL over the world and the many fantastic guests I’ve had on so far. I’ve met new people and found new places on the globe I’d never heard of! I really appreciate you sharing your time with me along this journey andhope you find value & insight in the content. I would LOVE to hear from YOU!  ( I don’t bite – send us...

One Tree at a Time & Boot Lab - Gavin Fernie-Jones 22.04.2021

Recently I had the privilege to speak with Gavin Fernie-Jones from One Tree at a Time where he shares his vision of a future that helps us reduce our impact on the Environment while still enjoying snow sports. In addition, the store and organization he operates works with suppliers and forward thinkers on how to deal with excess ski clothing and other items which allow us to get outside. The conce...

Dion Taylor 08.04.2021

In the autumn of 1985 Dion Taylor travelled from his home in New Zealand to London England where he started work for Snow+Rock. It was there at the newly opened store in the London Trocadero centre that his 27 year journey with Snow+Rock began. From his start working on the shop floor in the equipment department fitting boots & skis, to leading the company for many years, he embodied the ethos...

Head Snowsport - Matt Humphreys - Head for the Hills! 31.03.2021

With well over 20 years experince at Head UK Matt Humphreys has been seen a lot and done a lot!!! He's been called out by others in the podcast as a Legend and inspiration!  Matt shares with us the roots of the Head Brand, the key to his longevity, his experince skiing, and a shout out to his team!!! www.head.com Thanks to our sponsor Wolf and Grizzly www.wolfandgrizzly.com  Use Code LOT...

LOTB EXTRA - Wolf and Grizzly - Mark Taylor 27.03.2021

Mark Taylor talks us through this new brand to the UK - Wolf and Grizzly who make a unique portable grills and fire pits which you can pack and take with you almost anywhere!!!  Mark talks to us from his back yard & in the accompanying video, you can see how easy it is to use AND how portable too!!! Make sure to check it out on our Facebook page!! @legendsofthebrand Many thanks to Mark an...

Richard "Dickie" Fincher - Fall-Line Magazine 10.03.2021

In this episode of Legends of the Brand, Richard Fincher Publisher of Fall-Line Magazine shares with us his insights about publishing in the world of snowsports. We cover a range of topics from Weekly and monthly publications, to his favourite tipple on the slopes ( Bombardino’s) We also talk about Powder Magazine and his team of testers! Join in, as we look behind the cover of the UK’s newsstand...

Warren Smith & The Warren Smith Ski Academy 04.03.2021

Ski Teaching Legend Warren Smith took time away from the slopes of Verbier to share his story and ethos us this week! He and his team of professionals are known for their skills in taking skiers to the next level on and off Piste! We talk 3B’s BioMechanics, Business and BMX – to name a few topics. With his warm easy going nature it was a real pleasure to talk with him – even if my Internet wasn’t...

Mid Season Catch up Tord Nilson 24.02.2021

This week I catch up for a mid season chat with Tord from Iconic; He Talks about his article in Fall Line Magazine and shares how he and Ed Drake became internet Superstars!!!!! Many thanks to our Sponsor Croft Watches Use Code LEGEND25 for 25% of your next purchase www.croftwatches.com

LOTB EXTRA - Brands We Love 19.02.2021

LOTB EXTRA - We Chat to Toby Hill From SUPERFeet about the Brands we love Initiative. Toby Hill:  thill@superfeet.com  

Mustang Sally - Sally Bartlett 17.02.2021

Voted one of the most influential people in UK Snowsports; Coach, Business Owner, Racer; Sally Bartlett not only has many talents but also active in many areas of the industry. She has a passion for the mountains and Mountain Biking and time outdoors. Our conversation covers many areas, including how the staff in the store have a Hot lunch thanks to classic oven!!! Having started in the Mid 60’s,...

Service with a Smile - Colin Newton 10.02.2021

What do Mt Baker, 80’s Pop Music, and Bread making have in common? In this episode of Legends of the Brand, Colin Newton will help weave together those topics and many more with his 18+ years in specialist retail. There are a few stories and thoughts to share and his take on how shopping might aslo change. In addition, I was curious to find out how he is able to build and inspire teams of loyal st...

A Step At A Time - Alex Goldsmith 03.02.2021

Alex Goldsmith brings effervescence to all she does. In our conversation Alex shares with us about her time working in NZ, time in France & working across many areas of the snowsports industry. Included in our chat, is discussion about her own business and why she set out to make a difference to others. We do have a laugh and I’m grateful for her time juggling the challenges of lockdown and ho...

SkiConnexions.ca - Barry Allison 27.01.2021

I had the honour to speak with Barry Allison from Ski CONNEXIONS, Whistler Blackcomb, and Yes Improvement. It was a pleasure to have a smile and chat with a mate from years gone past. Barry shared with me some of his adventures from Eastern Canada to Level 4 in Whistler & starting his technical boot fitting service, Ski Connexions, and I found out some stories I didn’t even realise. Barry star...

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