Phil Gordon
Legends of the Brand
A look at the people behind the brands; the characters, stories and insights that combine to make up the personality of many of the brands we know.
Author
Phil Gordon
Category
Podcast website
Latest episode
Dec 23, 2025
Where to listen?
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Episodes
Where Performance Meets Comfort - The Control Room Boot Fitting - Erin Keam (Pt.2) 03.03.2022 33:33
In the second part of our conversation we chat about the places on Erin's Bucket list to ski, and some of the challenges in the world of Personalising boots for customers, and who he thinks a Legend is!!! Erin Keam brings a playful enthusiasm to all he does. With a big smile and tonnes of energy he shares his passion for educating skiers both recreational and professional in the world of ski...
The Secret of Handmade Skis - Rupert Gammond PFD Skis (Pt 2) 24.02.2022 19:56
In the second part of our conversation, we learn more about the plans for PFD skis now people have the chance to go skiing again. PFD is not just about quality skis and snowboard, it really is about building something bigger; a community who's common interest lie in enjoying the Mountains and seeking the best they have to offer - both in product and experiences. I had the honour of meeting Rupert...
The Secret of Handmade Skis - Rupert Gammond PFD Skis 22.02.2022 27:53
I had the honour of meeting Rupert Gammond, founder of PFD, a number of years ago and from the very start was struck by his passion and dedication to skiing and to that of making his own skis. Making skis of any kind is a huge undertaking - but building them in the UK in a limited quantity, focusing on using products like Bamboo - is a whole other level. After finishing a product design degree, R...
Expert Insights On Ski Boots & Linking Up Services Around the Globe - Janine Stiepel: Winter World Connect (Pt.2) 18.02.2022 25:08
In the second part of our conversation, Janine and I dive deeper into Winter World Connect, where she explains how the site and service is evolving. It not only offers an online location to find out about the best retail services and locations around the globe; but also a where people can learn about training and career opportunities in the snow-sport industry. From Boot Fitters to Ren...
Expert Insights On Ski Boots & Linking Up Serivces Around the Globe - Janine Stiepel: Winter World Connect 16.02.2022 29:47
With experience from across the globe - fitting boots and working in ski shops in New Zealand, Colorado and London, Janine Stiepel developed a deep understanding of what it takes not only to fit boots at a world class level, but what the industry needs! On this week's episode we talk about the world of ski boot fitting as well as the foundations of Janine's latest venture Winter World Connect whic...
Ski A to Z: An Illustrated Guide to Skiing - Kimberley Kay (Pt 2) 03.02.2022 27:23
In the second part of our conversation, Kimberley Kay and I discuss about the Japanese Watercolours she uses to create her paintings and where she got the inspiration for the new Fall Line Magazine T-Shirt and the new projects she has coming up next. Having studied English Literature and then illustration, Kimberley has combined many of her passions such as skiing & snowsports with writing and...
Ski A to Z: An Illustrated Guide to Skiing - Kimberley Kay (Pt 1) 01.02.2022 34:04
It was a real pleasure to spend time speaking with Kimberley Kay this week on the Podcast, where we talked about the the world of travel, PR and most importantly - Kimberley's new Book; Ski A to Z: An Illustrated Guide to Skiing. Having studied English Literature and then illustration, Kimberley has combined many of her passions such as skiing & snowsports with writing and painting...
Ellis Brigham Mountian Sports - Live. Breathe. Outdoors. Mark Brigham - Marketing Director 27.01.2022 42:03
As Marketing Director of the family owned retail chain - Ellis Brigham Mountian Sports - Mark Brigham shares with us the origins of the brand dating back to 1933 where it has it's roots in producing and selling high quality footwear for the outdoor adventurer. We look at the rise of Snowsports, along with the work he and the teams do, to support charities and building a culture around family value...
Eat - Sleep- Breathe Photography - Ross Woodhall (Pt 2) 13.01.2022 36:15
In this our second part of the conversation, Ross shares with us his first experience with a digital camera and who are the photographers that inspire him. Ski photography is like taking landscape photo's with some human element included in it. Ross has been shooting commercial action and lifestyle photography for over 25 years working in some of the world's finest locations, from fashion sh...
Eat - Sleep- Breathe Photography - Ross Woodhall (Pt 1) 11.01.2022 32:48
Ross has been shooting commercial action and lifestyle photography for over 25 years working in some of the world's finest locations, from fashion shoots on the glaciers of Switzerland to fly fishing in the mangroves of Cuba. He spent the 90’s living and snowboarding in the mountains of Europe and New Zealand cramming 16 ski seasons into 10 years. In our conversation, Ross shares with us the origi...
Head Coach GB Snowsport - Pat Sharples (Pt. 2) 17.12.2021 38:05
In this the second part of our conversation, Pat Sharples and I talk about some of the lessons that HE learned from his Athletes and have a laugh when he shares with us which Movie star he would have play him - if they made the Pat Sharples story!! Pat grew up skiing on the plastic slopes of Rossendale, England - but has come a long way since. Heading to alps to work and ski - he found...
GB Snowsport Head Coach - Pat Sharples (Pt. 1) 16.12.2021 33:02
Pat Sharples grew up skiing on the plastic slopes of Rossendale, England - but has come a long way since. Heading to alps to work and ski - he found he had a passion and talent for snow sports, specifically moguls winning various competitions and setting him on today’s path where he heads up the GB Snowsport Coaching Program. It was a true honour to speak with Pat and have a laugh enjoying stories...
Liam Richards - Legend in the Making 01.12.2021 21:49
Liam Richards came to my attention thanks to the amazing videos on Instagram! This impressive 13 year old is not only successful today but will be in the future. NZ Junior National Overall Gold - 2018 USA U12 National Slopestyle Champion - 2019 NZ National Slopestyle Series Silver - 2019 NZ National North Island Slopestyle Series Gold - 2019 USASA U12 Gold Slopestyle Event - 2020 Cardrona Parks Sl...
FreeFlo Coaching - "Floss" Cockle (Pt2) 25.11.2021 35:19
We all know the challenges of Covid affected so many aspects of all our lives; and for those like Floss who's income rely on Face to Face interactions the lockdowns had a devastating effect on business. Listen how she turned things around, and pivoted to take her products and services online in this new era. www.skitouringkickstarter.com https://www.freefloski.com/
FreeFlo Coaching - "Floss" Cockle 23.11.2021 35:20
In this Episode we chart the early story of Jocelyn "Floss" Cockle form her first ever ski adventure where the instructor told her family that perhaps Skiing wasn't for her - to training to be certified to teach in France. Now a successful coach, we learn about the up and down journey she's been on to become the person she is today! Check it out here at: https://www.freefloski.com.
EcoSki - Founder - Rachael Westbrook (Part 2) 18.11.2021 29:06
In part 2 of our conversation - Rachael Westbrook and I talk about the help that she's had along the way of making this brand, her "aha" moment about purchasing some clothes, and she shares with us who she would LOVE to ride a chairlift and have a conversation with. I'm sure you'll enjoy listening to this episode as much as I enjoyed speaking with Rachael & leave inspired to take action to red...
EcoSki - Founder - Rachael Westbrook (Part 1) 16.11.2021 32:22
It was such a pleasure to spend time speaking with Rachael Westbrook Founder of EcoSki who brings such enthusiasm and passion to her vision. She takes us on the journey from a desire to kit out her own family in a cost effective way, to the 4 areas of service that the EcoSki brand offers people. In the same time, she challenges the traditional way we think about ownership of ski clothing and offer...
Marker Dalbello Volkl - President of Brands - Jonathan Wiant (Pt 2) 11.11.2021 40:47
In this the second part of our two part conversation Johnathan Wiant from MDV Brands (Marker Dalbello Volkl) we talk about the impact of sport on family, and he shares his thoughts of the role of rental products in the Snowsports marketplace - to name but a few topics!!! Such and enjoyable conversation with a wonderful man which I know you will enjoy. If you want to learn more about any of the bra...
Marker Dalbello Volkl - President of Brands - Jonathan Wiant (Pt 1) 09.11.2021 38:57
It was an honour to be able to spend some quality time with Jonathan Wiant - President of MDV Brands ( Marker Bindings, Dalbello Boots, Volkl Skis) in this, Part 1 of our conversation, we talk about his journey from the United States to Germany and the challenges of having 3 distinctive brands whilst keeping their own unique identity. He is always such a pleasure to talk with and always so engagin...
Lange Dynastar - Scott Dobson ( Pt. 2) 04.11.2021 30:37
In Part 2 Scott Dobson and I speak about the benefits of Tuning and hardware maintenance. Throughout his years racing and also working as a product rep - Scott has developed a fantastic skill set in tuning skis by hand, which makes the Dynastar Skis perform at their best. This episode is brought to you by Dewerstone.com visit them and use code LOTB15 for 15% off your next purchase. https://www.lan...
Lange & Dynastar - Scott Dobson (Pt 1) 02.11.2021 38:22
In this weeks episode - Scott Dobson and I talk about the history of both brands Lange and Dynastar and their roots in the monitions. He also shares his journey from Racing to the services and the connection he has with both brands. This episode is brought to you by Dewerstone.com visit them and use code LOTB15 for 15% off. https://www.lange-boots.com https://www.dynastar.com
Snow+Rock's Sharon Campbell - Buying Director 28.10.2021 1:13:28
It was such a pleasure to spend time with, and speaking to Sharon Campbell who was Buying Director at Snow+Rock for years, and years and years! Though I had the honour of working with her, my interview shed further light on her journey and brought deeper Insights to the clothing side of the industry. She brings a wealth of experience, humour and warmth that is always engaging and energetic! Ski cl...
Canadian Ski Instructors' Alliance - Perry Schmunk Managing Director (Part 2) 19.10.2021 45:40
In this the second part of our conversation - Perry Schmunk - Managing Director of the Canadian Ski Instructors' Alliance - we talk about the skills you gain working as an instructor, how they are transferrable to other areas of life; as well as building an an inclusive environment for everyone. Make sure you check out the CSIA website https://www.snowpro.com/en/ for more information about the All...
Canadian Ski Instructors' Alliance - Perry Schmunk Managing Director (Part 1) 14.10.2021 47:41
It’s not every week one has the opportunity to speak to a recipient of the Queens’ Jubilee Medal - but this week I did when I had the pleasure of connecting with Perry Schmunk - Managing Director for the CSIA ( Canadian Ski Instructors’ Alliance). Across time zones and the Atlantic - in this first part of a 2 part conversation we talk about his journey to the mountains and ski instruction from his...
Simon Penfold - Penfold's Kitchen 07.10.2021 1:01:17
This week I am so pleased to share with you all Simon Penfold of Penfold's Kitchen . Simon and I first connected through our time in Snowsports Retail, and more than once spent time sharing our love of skiing. Moving on from the world of bootfitting and ski sales - Simon followed one of his other passions which involved time with a cookbook and started a wonderful Cafe with his namesake; Penfold’s...
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