Legends of the Brand

In part two of our conversation with Mike, we finish off speaking about the Salomon 1080 story – but it leads nicely into the conversation about the formation Switchback Entertainment ( his production company),  and his work with Salomon Japan & the start of Salomon Freeski TV, now known as Salomon TV.   “How can we shake up the Traditional Ski Movie Model??”  - Short form actio...

This week we speak with Mike Douglas who is widely regarded as the 'Godfather' of Free-skiing, as he has helped influence and shape the sport of skiing over his many years.   In this two part episode, part one we look at his early days of skiing, how he got involved with the sport an begin to dive into development story of the Iconic Salomon 1080 ski.  In today's inter connected world we...

In part 2 of our conversation; Glen goes deep on the topic of ski boot construction and we talk about his views on how boots should be categorised.  We also talk about the charity he set up and the work he is doing in Nepal in helping the local people learn the skills of skiing and ski teaching; which will help them move around the mountains easier and safer.  We chat about Monoskiing, a...

In this weeks podcast; we have the legend that is - Glen Plake. Such a privilege and honour not only to meet Glen, but for him to share his time and insights.  In part 1 of our two part conversation, we talk about such things as how to ski moguls, his views on a ski area vs a ski resort why he loves Chamonix to name just a few of the many topics! Glen brings so much warmth and fun to the conv...

Discover the Convenience of Customized Boot Fitting with Jen Ashton from Hike and Ride!  Join us in Part 2 of our exclusive chat with Jen as she takes you on a journey of a new way to buy ski boots straight from her mobile store. Say goodbye to the stress of traveling to the store and hello to a bespoke, personalized experience right at your doorstep.  With Jen's expertise and commitment...

Hike and Ride was founded by Jen Ashton after spending seasons in the alps and years in frontline retail; she felt that the time had come to bring customers a new opportunity when it comes to ski boot fitting and snow sports hardware.  Why travel to the store - when the store can come to you. Groceries, packages & food all get delivered to your front door - why not bring the ski shop to y...

In part 2 of our conversation, Konrad shares with us his other passion - Photography.  From  Argentina & Japan, to Kamchatka & Antarctica - travelling the world Konrad has had the opportunity to capture amazing moments of light, nature and people through the lens of the camera. Listen as he shares with us how he discovered the power of Black and White photography.  If you wa...

On December 13th 1981, Konrad Bartelski put British Ski racing on the map by finishing second place, just 0.11 seconds behind Erwin Resch which was the highest place won by a Briton in any World Cup race until it was equalled in 2017 by Dave Ryding. In part 1 of our conversation, we talk about his ski journey, and the day of his now famous race, plus what it was like to train during that era. Konr...

In Part 2 of our conversation, we talk about how the Ultimate Ski Congress came about, and Warren talks about each of the world class coaches he has working with him in January 2023.  If you have not done it yet - go back and listen to Part 1 to gain a deeper understanding of the world of teaching and ski instruction through the eyes of Warren Jobbitt. A true leader in the Snowsport world who...

With his welcoming smile, warm blue eyes and constant enthuasim for seeing skiers improve; my conversation with Warren Jobbitt was such an honour and pleasure. We chart his journey how he came to the sport and that of teaching. Anyone looking to have a deeper understanding of the world of teaching and ski instruction will really enjoy the insights Warren shares across these 2 Episodes,.. including...

Very grateful for having the time and opportunity to speak with Greg Nieuwenhuys - Chairman of the Board for Mammut Sports Group.  2022 is a special birthday for the brand as they Celebrate 160 years - From humble beginnings making rope to today the range of products spans clothing, harnesses, footwear and avalanche safety to name but a few.  We had the chance to talk about his athletic...

In this, part 2 of our conversation with Mark Taylor - we talk amongst other things, about the innovative way the Tecnica Group are looking to tackle the environmental challenges surrounding ski boots.  We also discuss some of the challenges of the brand over its 83 history, and their successes. Not to mention, what legacy Mark wants to leave! Find out more about Nordica at Nordica.com and co...

In this episode Mark Taylor from Nordica talks about his story and that of the origins of Nordica; with its origins making leather boots for the Italian Army to innovating many features on today's ski boots which we take for granted.  But they don't just make Boots! We learn about Mark's adventures in Canada  :) and how he came to work for the brand. Find out more about Nordica at www.no...

In part two of our conversation, Alex and I talked about such things as the R&D legacy of the brand and how they want people to feel when they buy into the brand. We find out too, of all the categories Alex works with - which one is his favourite to learn about and to train people in. Find out more about Oakley at Oakley.com and visit them on IG @Oakley #BeWhoYouAre

If you have ever spent time being active, you are bound to have seen someone wearing Oakley products - or even own some yourself! Many of us know Oakley for their sunglasses - both sporty and stylish; but the range of items they produce crosses apparel, helmets, accessories and now custom products too! Who better to learn about the roots of the brand and its ethos than Alex Moss Oakley Technical R...

I had the chance to catch up with Rachael Westbrook from EcoSki and find out how her past year has been now that the world is getting back to "normal" The success of the brand continues to grow from strength to strength as more consumers look to reduce their environmental impact when heading to the slopes.  Rachael walks us through various options open to customers who really want to make cha...

In Part two of our conversation - Rob shares with us, part of his back story on his journey to the world of travel writing for some of the best known publications. He also shares his vision as to what he wants his legacy to be as well as his response to who is a Legend. I've had the pleasure of knowing Rob for a number of years; be it on the slopes, at various events,  and industry meetings -...

In this two part episode we speak with Rob Stewart from Ski Press.  With a wealth of experience from writing blogs, speaking on podcasts and doing product reviews - Rob shares with us his journey and involvement in the snow sport industry.  I've had the pleasure of knowing Rob for a number of years; be it on the slopes, at various events,  and industry meetings - Rob distils the pas...

In this episode we catch up with Floss Cockle from FreeFlo Coaching where we  and talk about her past season, her adventures in Norway and looking to the season ahead. For those who had ski boots on the ground, Floss shares with us what it was like as skiers and travellers started to make plans to come back to the alps. Not only that - If you want to catch up Floss's Trip to Norway - here is...

In this weeks Episode I chat with Ollie Denton - Digital Marketing Manager for Salomon - and he tells us not only about his own personal journey, but we have a great talk about the Salomon Festival which will be happening Sept 10th and 11th 2022. With Camping, Live Music, Trail Running Races, Prize Money, Workshops and more the Salomon Festival is set to be one of the top events in the trail runni...

Freddy Hoare caught my attention earlier this year with his slick promotional posts talking about his new brand SQI ( pronounced SKI). With enthusiasm and vision he and his team have drawn some very well deserved attention to a jacket design that easily transitions from Slopes - Streets to Sports.  Make sure you check out not only the fantastic work that Freddy and the SQI are doing (@wearesq...

In this Episode - We have Ross Woodhall back for PART 3. We had a laugh because Ross shares with us some of the super fun stories and adventures from his past.  From taking a photolab to court, to adventures in Scotland with a Piste Basher - Ross has some stories to make you smile an gasp in equal measures!!  When you are finished listening to this episode check out Ross and his portfoli...

In this episode, Tim Bradshaw shares with us his journey from time working in the military to his adventures around the globe. We discuss the world of skiing and that of business, retail & brand building and the power of communication with stories. Tim Bradshaw has never won an Olympic medal or sold a multimillion-pound business. He went to a reasonable school followed by Sandhurst. Since then...

In this episode, Tim Bradshaw shares with us his journey from time working in the military to his adventures around the globe. We discuss the world of skiing and that of business, retail & brand building and the power of communication with stories.

Erin Keam brings a playful enthusiasm to all he does. With a big smile and tonnes of energy he shares his passion for educating skiers both recreational and professional in the world of ski boots & performance. Blending his years of ski teaching and fitting boots - Erin brings his experience together offer customers performance and comfort in the ski boots they wear.  Having the chance to...