Legends of the Brand

Exercise and Activity are Powerful Medicines. I was inspired by this week’s guest Darren Hardy, when I saw that as an Ex serviceman during lockdown he was out helping families in his community and using his talents to raise money. Not only was he helping those families whom were less fortunate, he was on a mission to raise money for Help for Hero’s and other notable charities. His superpower? His...

Regardless of the brand one works for, whether it is hard goods or soft goods; most people would agree that Shug Scott has a heart of gold & is held in high esteem across the industry. He’s always keen to help people and his knowledge of ski tuning and ski tech information is truly outstanding. It was my absolute pleasure to speak with Shug, with his warm soft spoken tone and a few laughs abou...

Today the tables are turned as James Clark from Winter insight speaks with me!! We talk mainly about the UK snowsports industry for sure, the various characters in I've spoken to already.  Make sure you check out the online version of Winter Insight winterinsight.com  Thanks too to our sponsor Croft Watches: croftwatches.com Use code LEGEND25 for 25% off your purchase

Colin Martin from Solutions 4 Feet talks about all things foot related; Footbeds, Boots, digital scanners and the difference that can be made with a good streching routine. Being one of the  most qualified people in the UK's snow sport's industry in relation to the foot & skiiing Colin shares with us his insights about how he started his business, and the many special people and athletes...

Today we take a step to the side of hardware and look at some of the areas that are equally as important to your active holiday as boots, and skis. In particular Socks!!! We put them on almost every day, but forget the key role they play in our warmth and comfort out on the slopes. You’ll leave this episode with a greater understanding of the importance and impact that good products make on your f...

Pete Waghorn  - ASM Salomon Winter Sports Equipment is a wealth of knowledge and information from his many years of continued work at Salomon. Not only is talented at skiing, but he has a deep connection to the outdoors through the many sports he does and continues to do! Pete shares with us the roots of the brand and his journey; but also stories of when he met the head of Salomon and his ad...

Finlay Mickel is one of the most supportive, enthusiastic & passionate skier's out there; and one would be hard pressed to find a better advocate of the Snowsport’s industry than him. Though his home will always be Scotland, he has travelled the world not only during his time as a World Cup Downhiller for Team GB & competed at the Highest levels including the Olympics; but his current adve...

Eric Davies - Mr Salomon! Though Eric may have retired from Day to Day work at Salomon UK, he continues to be Brand Ambassador - when he’s not out surfing in Devon!  An incredible snow sports story and a real character who gives a snippit of some outstanding tales of things your just couldn’t do in today’s world!

Just a quick note to say Thank you to everyone for what has been an amazing week of guests and people tuning in from around the globe!

BASI, BASS, Datawax, HEAD UK - Mike Crawford is involved with them all, and a man on the go. He shares with us who his inspiration was & pushed him to develop his skills in snow sports.  There is a bit of banter about friends and family and the story of the  un-specting ski guide who had to deal with him in the Vallee Blanche.

Originally from Canada with a skiing start in Ontario; Business Unit Director for Boots - Jason Roe now living and working in Austria, has an informal chat about the work he and his team are doing in the world of ski boot product development. With a brand steeped in racing history and podium wins, we get a glimpse of where else Atomic is also leading the charge. We share a few stories about the fi...

 Tord Nilson and his partner Rich King have built an boutique marketing agency in the UK &America that specialise in creating genuine fans. Speaking with the effervescent Tord, we have a laugh and hear his excitement and passion for working with real people and making a difference. Tord also talks about some of the campaigns that he is most proud of & that it’s not always about the mo...

In this Episode we speak with Inga Taylor from Amer Sports UK ; her start in Digital education and her transition to working with Snowsport Brands.  **** Plesase note , there are a few Audio Gremlins in this episode. We've tried to edit them out. But some were trickier than others!**** She talks about some of the parallels from the Digtal marketplace to the Snow Sport Industry, and what her f...

In this shorter episode, I share with you some of the reasons why I started this podcast and part of the inspriation! For those of you from Canada and remember President's Choice - this was one of my early memories of a character Dave Nichol who was a leader in supermarket marketing; but he built a brand and through his stories in the Insider Report; he encouraged people to try things consumers wo...

In this episode we talk with Chris Best from Rossignol. Chris has been involved in the snowsports industry for years, as a teacher &travelling Europe all from his humble skiing start in the north of England outside his parents house! Though he may have recently turned 50, it hasn't slowed him down & we have a chat about his favorite equipment, and what it's like to work as a product rep in...

We talk to Dave Sawyer Parker from MDV who shares his thoughts about the season ahead & what he is excited about. FInd out about why he is so connected to the MDV family, some of his insights and the foundation of the Brand.  Dave has a huge amount of experince in the snowsports industry, from learning locally how to ski on a dry slope; to studying ski binding mechanics at University - to...