Legally Contented

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollo...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and compelling to their target audience well into the future. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the L...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Adam Wasch, a Florida franchise law attorney and co-chair of the franchise law practice group at Greenspoon Marder LLP . In this episode, Adam and Wayne discuss, among other things: - How Adam helped build a law firm that caught the attention of the Am Law 200 firm that eventually absorbed it - Why Adam is us...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of merely catching their eyeballs. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: ht...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews John Strohmeyer, proprietor of Strohmeyer Law, an estate planning, tax, and probate law firm in Houston. John is the host of two podcasts that serve different functions.  The first, Five Star Counsel, answers the question, "What would a law firm built by the founders of Disney, Four Seasons, Amazon, and Zappo...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a client/referral source RETENTION tool. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service:...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service)  explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product.  The four components to the process, according to Wayne, are:  1. Identifying ideas  2. Drafting the content  3. Distributing the content for publication  4. Being seen as a thought leader   Abo...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gerry Oginski, a New York medical malpractice attorney. Gerry has created over 3400 videos to market his medical malpractice law firm and was one of the pioneers of using educational videos to market a law firm.  Gerry is the author of Secrets of Lawyer Video Marketing in the Age of YouTube , and is an attorn...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why conventional wisdom might be wrong about lawyers having to speak at industry events and conferences to build their authority, prominence, and book of business if they're already consistent and prolific content creators. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses. Aiden's YouTube channel, "All Up in Yo' Business," has more than 133,000 subscribers and is her main marketing channel. In this episode, Aiden and Wayne discuss, among other things...

In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development skids. When it does, it can get law firms and lawyers 90% of the way there in terms of showing a prospective client that the firm or the lawyer is the right choice for them. ...

In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators. Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include: 1. Bingeable thought leadership content creates a f...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance intermediary focused exclusively on management liability issues.  Kevin has been involved in directors’ and officers’ liability insurance for over 35 years. For the last decade and...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their clients and referral sources that they are authorities regarding the areas of law they practice and/or the industries they serve.   About Wayne Pollock/the Law Firm Editorial Service Learn more...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne r...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business development content, or risk it failing miserably because it is not giving its target audiences what they want.   1. Substance 2. Style 3. Structure 4. Form 5. Frequency   About Wayne Pollock/the...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing thought-leadership marketing and business development content. Those four lessons are: 1. Baking and decorating are two separate steps. So too are writing and editing. 2. Both steps, baking and deco...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review. In this episode, Kirk and Wayne discuss, among other things: - What working as an associate at Skadden was like during the M&A b...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why today, content is a credential for lawyers. Today, in this age of content marketing and thought-leadership marketing, content is evidence of a lawyer's status and authority regarding the areas of law they practice and the kinds of issues they can help their clients with. Lawyers would be wise to understand this...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator blog. In this episode, David and Wayne discuss, among other things: - Why David decided to pivot to a new practice area AFTER becoming an income shareholder - The importance of know...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) provides four reasons why large law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts. Those four reasons are: 1. They'll stand out from the pack 2. They can easily focus their research on the exact issues and concerns their clients...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to create original content.   About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https:/...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K followers on Twitter—anonymously—while he was an associate at Kirkland & Ellis by discussing legal considerations around buying and selling small and medium-sized businesses.  Eric's success on Twi...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers shouldn't worry about spilling their "special sauce" when they publish thought-leadership content. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create. He explains three particular reasons why they should do so: 1. True leaders lead and have opinions. 2. Your audience might interpret your lack of taking a stand as you not being knowledgeable or caring about the topic you're discussing....