Legally Contented

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review. In this episode, Kirk and Wayne discuss, among other things: - What working as an associate at Skadden was like during the M&A b...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why today, content is a credential for lawyers. Today, in this age of content marketing and thought-leadership marketing, content is evidence of a lawyer's status and authority regarding the areas of law they practice and the kinds of issues they can help their clients with. Lawyers would be wise to understand this...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator blog. In this episode, David and Wayne discuss, among other things: - Why David decided to pivot to a new practice area AFTER becoming an income shareholder - The importance of know...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) provides four reasons why large law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts. Those four reasons are: 1. They'll stand out from the pack 2. They can easily focus their research on the exact issues and concerns their clients...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to create original content.   About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https:/...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K followers on Twitter—anonymously—while he was an associate at Kirkland & Ellis by discussing legal considerations around buying and selling small and medium-sized businesses.  Eric's success on Twi...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers shouldn't worry about spilling their "special sauce" when they publish thought-leadership content. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create. He explains three particular reasons why they should do so: 1. True leaders lead and have opinions. 2. Your audience might interpret your lack of taking a stand as you not being knowledgeable or caring about the topic you're discussing....

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group. The backstory behind this interview is that Wayne was recently researching eDiscovery case law and came across Sidley's monthly eDiscovery Update. He thought it was an example of a law...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars. In other words, they make it easy for readers to consume their content by writing content that flows without a reader having to make much effort to read it and digest it. Each sentence leads to the next one. Each paragraph leads to the next on...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why the key to a successful thought-leadership program is showing up and consistently producing content. Wayne provides three reasons why this is the case.   About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Ser...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of Becker’s Hospital Review and Becker’s Healthcare, one of the leading healthcare media companies in the world.  In his legal practice, Scott represents hospitals and health systems, healthcare companies, surge...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but sacrificing depth in the process, or publishing more robust client alerts but appearing in their audiences' email inboxes well after other law firms have already published...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets. In other words, law firms should not bombard the readers of their marketing and business development content with long pieces o...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 8 through 12 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne recaps: Epi...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips. As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the fir...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a co-founder of Maximum Lawyer. In this conversation, Jim and Wayne discuss: - Jim's journey to running his own law firm (including the time he spent as a barge defense lawyer) - Why Jim began recording v...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract. Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison &...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman. Sarah focuses her practice on providing her clients with general business advice, drafting and analyzing employment documents ranging from employment agreements and severance agreements to employee handbooks, and litigating all aspects of gene...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California.  When he's not trying cases, Mitch uses digital, web3, and metaverse platforms to help good attorneys become great trial lawyers and to show everyone (not just lawyers) how to communicate and negotiate more persuasively and ef...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne recaps: Epis...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and muscle behind the firm's award-winning podcast, Trial Lawyer Nation. In this conversation, Delisi and Wayne discuss: - How the Trial Lawyer Nation podcast came to be; - Best pra...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The Law Entrepreneur podcast. Neil and Wayne discuss, among other things, Neil's legal career, why he launched a podcast focused on the business of law and not estate planning, the nuts and bolts of hosting a successful podcast, and what random pe...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates. Mike focuses his practice on consulting and representing clients on issues related to antitrust and competition, product pricing and distribution, advertising and marketing, intellectual property, and e-commerce. Additionally, Mike represents clients in complex business...

In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro.  Olga is a well-recognized authority on legal technology and innovation in the legal industry, a fixture on LinkedIn, and a prolific writer and content creator regarding all things legal technology and innovation. She is also an award-winning general counsel,...