Wayne Pollock
Legally Contented
For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content mark...
Author
Wayne Pollock
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Sidley Austin's E-Discovery Update - Colleen Kenney & Robert Keeling 01.10.2022 43:42
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group. The backstory behind this interview is that Wayne was recently researching eDiscovery case law and came across Sidley's monthly eDiscovery Update. He thought it was an example of a law...
Practice Pointer: Want to be a more engaging writer? Put your readers on the slide and not the monkey bars. 25.09.2022 4:30
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars. In other words, they make it easy for readers to consume their content by writing content that flows without a reader having to make much effort to read it and digest it. Each sentence leads to the next one. Each paragraph leads to the next on...
Practice Pointer: 80% of success with thought leadership marketing is based on THIS one thing 20.09.2022 6:52
In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why the key to a successful thought-leadership program is showing up and consistently producing content. Wayne provides three reasons why this is the case. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Ser...
Am Law 75 rainmaker builds a media company through his legal thought leadership - Scott Becker 15.09.2022 56:08
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of Becker’s Hospital Review and Becker’s Healthcare, one of the leading healthcare media companies in the world. In his legal practice, Scott represents hospitals and health systems, healthcare companies, surge...
Practice Pointer: Solving corporate law firms' client alert dilemma 10.09.2022 5:28
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but sacrificing depth in the process, or publishing more robust client alerts but appearing in their audiences' email inboxes well after other law firms have already published...
Practice Pointer: Don't give your readers a whole chicken when all they want are nuggets 05.09.2022 4:45
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets. In other words, law firms should not bombard the readers of their marketing and business development content with long pieces o...
Legally Contented Lowdown: Episodes 8 to 12 01.09.2022 58:45
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 8 through 12 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne recaps: Epi...
Am Law 150 Chief Content Officer - Richard Meneghello 15.08.2022 1:13:39
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips. As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the fir...
He built his law firm's YouTube channel to 51k+ subscribers - Jim Hacking 01.08.2022 55:02
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a co-founder of Maximum Lawyer. In this conversation, Jim and Wayne discuss: - Jim's journey to running his own law firm (including the time he spent as a barge defense lawyer) - Why Jim began recording v...
Big Law alum builds a B2B practice through LinkedIn - Laura Frederick 15.07.2022 56:14
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract. Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison &...
Am Law 200 attorney strategically builds her personal brand - Sarah Sawyer 01.07.2022 51:33
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman. Sarah focuses her practice on providing her clients with general business advice, drafting and analyzing employment documents ranging from employment agreements and severance agreements to employee handbooks, and litigating all aspects of gene...
How lawyers can use Web 3.0 and the metaverse to build their brands and their practices - Mitch Jackson 15.06.2022 1:07:41
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California. When he's not trying cases, Mitch uses digital, web3, and metaverse platforms to help good attorneys become great trial lawyers and to show everyone (not just lawyers) how to communicate and negotiate more persuasively and ef...
Legally Contented Lowdown: Episodes 2 to 6 01.06.2022 44:17
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode, Wayne recaps: Epis...
Producing an award-winning lawyer-to-lawyer podcast - Delisi Friday 15.05.2022 55:39
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and muscle behind the firm's award-winning podcast, Trial Lawyer Nation. In this conversation, Delisi and Wayne discuss: - How the Trial Lawyer Nation podcast came to be; - Best pra...
Podcasting about the law, but not your legal practice - Neil Tyra 01.05.2022 1:01:20
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The Law Entrepreneur podcast. Neil and Wayne discuss, among other things, Neil's legal career, why he launched a podcast focused on the business of law and not estate planning, the nuts and bolts of hosting a successful podcast, and what random pe...
Am Law 50 partner building his practice through trade shows and TikTok - Michael Murphy 15.04.2022 45:10
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates. Mike focuses his practice on consulting and representing clients on issues related to antitrust and competition, product pricing and distribution, advertising and marketing, intellectual property, and e-commerce. Additionally, Mike represents clients in complex business...
Building the future of law - Olga Mack 01.04.2022 48:50
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro. Olga is a well-recognized authority on legal technology and innovation in the legal industry, a fixture on LinkedIn, and a prolific writer and content creator regarding all things legal technology and innovation. She is also an award-winning general counsel,...
Writing a book as an Am Law 50 partner - Christopher Ruhland 15.03.2022 47:25
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Christopher Ruhland, a former Big Law litigation partner who founded Apollo Dispute Resolution. Chris and Wayne discuss Chris's legal career and take a deep dive into the process that went into Chris researching, writing, publishing, and marketing his book, the Attorney-Client Privilege A...
Welcome to Legally Contented 01.03.2022 10:18
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, introduces Legally Contented, a podcast that spotlights lawyers, law firms, and companies serving the industry who are doing big things with their content marketing and thought leadership marketing. Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock Email Wayne at way...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.