Legally Contented

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law school:  1. It attracts attorneys who want to practice in a particular area of law  2. It attracts attorneys who want to practice at a go-to firm regarding a particular area of law  3. It attracts at...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Steve Fretzin, the premier coach, skills trainer, and keynote speaker on business development for attorneys. Over the past 18 years, Steve  has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a succes...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they want tomorrow.   About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www....

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Megan Braverman, principal and owner of Los Angeles-based Berbay Marketing & Public Relations. Megan serves as a strategic asset for law, real estate and financial services firms, and is known for her ability to execute successful marketing and public relations programs. While creativity, tenacity, and her pa...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through a four-part framework for lawyers and legal marketers to consider when deciding how to use AI in their marketing and business development content creation process. That framework is: - Topic selection - Substance - Writing of the content - Editing and polishing the content For each of these pillars, AI can pla...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Paige Sparks and Samantha Sparks, the sisters-in-law who own the Sparks Law law firm in St. Charles, Missouri.  The firm's growth has been powered by Paige's 1.7 million followers on TikTok (as of the date this episode was recorded) and Samantha's focus on operations. Of course, both Paige and Samantha have f...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in our era of AI-generated content, credible thought leadership content is authoritative thought leadership content. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/wa...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals ." ​Shane helps busi...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality.  About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and executes content strategies for sales-led B2B SaaS startups that sell complex solutions to enterprise companies.  She is perhaps best known for helping clients create the kind of research reports people actually want to read and share—like her infamous Remo...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts.  Those six ways include:  1. Double down on what content is working at their firms, and cut loose what content is not working  2. Talk to clients and referral sources about their content prefer...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode,...

In this episode, Wayne Pollock (Founder of  the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just other law firms—and how lawyers can give their content a fighting chance of prevailing against those heavyweights.  About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Poll...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase Marketing. As you can tell by Jordan's "uniform" of a Hawaiian shirt, khaki shorts, and flip flops, Jordan injects his personality into all of his content and bucks the trend of the stuffy lawyer whose marketing efforts are vanilla and uninspired. In this ep...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard.  Those words were:  "Try not to sweat the small stuff or get too hung up. The average reader is not going to fact check you to see if you're correct."   About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, t...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Lisa Stam, founder and managing partner of SpringLaw, a Canadian boutique law firm practicing exclusively in employment, labor, and human rights law. At the center of the firm's marketing efforts is the Employment & Human Rights Law in Canada blog, which Lisa launched while she was an associate at Baker McKen...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following.  Those five rules are:  1. Your content will be relevant, valuable, and compelling  2. Your content will be educational, not promotional 3. You will show up when you say you're going to show up  4. Yo...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Ethen Ostroff, founder of Ethen Ostroff Law.  Ethen was the third attorney to produce content on TikTok, publishing his first video on the platform in October 2019. As of the date this podcast first aired, Ethen has over 213,000 followers on TikTok. In this episode, Ethen and Wayne discuss, among other things...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns at scale. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Zetoony, Co-Chair of Greenberg Traurig's U.S. Data Privacy and Cybersecurity Practice. David is a prolific writer, creating upwards of 200 articles a year regarding cybersecurity and data privacy issues. The National Law Journal named David a “Cybersecurity and Data Privacy Trailblazer,” JD Supra recogn...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how lawyers can solidify their relationships with their clients and referral sources by co-authoring thought leadership content with them. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.l...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should embrace too when it comes to their thought leadership. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Ed...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Hilary Bricken, name partner of Harris Bricken. Hilary is one of the premier cannabis business and regulatory attorneys in the United States. As chair of Harris Bricken’s Regulated Substances practice group, she helps cannabis companies of all sizes with their cannabis-related business and regulatory needs. H...

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7 days a week, 365 days a year, advocating for us and serving as our salesforce. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode,...