Legally Contented

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles: 1. Make sure the title of the article identifies the target audience 2. Don't be afraid to slice and dice the contents of the webinar 3. Consider converting one webinar into a series of articles 4. Weave in q...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: - Availability helps you maintain visibility  - Availability helps you build better relationships - Availability helps you capitalize on opportunities - Availability helps you build trust and credibility Le...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content targeting them. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialser...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should  focus on the angles they take in their thought leadership and not just the topics they cover when mapping out their thought leadership strategy. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollo...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership with them. Those five groups: 1. Colleagues 2. Past, current, and prospective clients 3. Past, current, and prospective referral sources 4. Influential industry figures 5. People in your network Learn more about Wayne Pollock,...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service:  http://www.lawfirmeditorials...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more information about these 2,886 newspapers, check out Northwestern University's The State of Local News Report: https://localnewsinitiative.northwestern.edu. Learn more about Wayne Pollock, the host...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific creators of thought leadership. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn mo...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms and their new lateral partners and lateral practice groups should employ a Thought Leadership Blitz to jumpstart their newly combined marketing and business development efforts. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target audience. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Edit...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains that while law firms focus on evergreen thought leadership content, timely thought leadership content can be a more effective and persuasive thought leadership strategy. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/wayne...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in connection with their content marketing and thought leadership marketing efforts by spending about $250 on this one thing. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne P...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the problems caused by posting too much personal content on LinkedIn if you're a professional services provider. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepolloc...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Taly Goody, the founder of Goody Law Group, a personal injury and employment law firm serving clients in California and Wyoming. With 89,000+ followers on TikTok, and 14,000+ followers on Instagram, Taly is building her law firm—which she co-owns with her husband Greyson Goody—through her social media marketi...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jessica Aries, founder of By Aries, a digital marketing agency for law firms. Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and a profitable practice. A former in-house legal marketer at some of the largest and fastest-growing fir...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leadership. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Oliver, a partner at Lewis Kappes in Indianapolis.  Scott Oliver practices in the areas of commercial finance, real estate, and corporate transactions. He represents state and national banks involved in commercial financing, as well as clients involved in business/real estate transactions, including: re...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers and all professional services providers should be infusing their thought leadership content with wisdom. About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepo...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time. In their discussion about best practices in legal marketing  today, Gyi and Wayne talked about, among other things: - What is good content these days...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why size matters with thought leadership content and why, often, less is more.   About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm...

In this episode, Wayne Pollock joins Jordan Ostroff on his podcast, Exhibit (A)ttorney, to discuss content creation in the era of AI.  Here are the original show notes from the Exhibit (A)ttorney podcast:  We explore the fascinating world of copywriting and its evolution in the era of AI. Join us as we sit down with Wayne Pollock, a renowned expert in copywriting and AI, to uncover how artificial...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be serving as a "ghost thinker."   About Wayne Pollock/the Law Firm Editorial Service Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: htt...

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts. In this episode,...