Legally Contented

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a trojan horse for their recruiting efforts. + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service: h...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments relevant to their clients—even when other attorneys are covering those same topics. The benefits of them doing so include: 1. Positioning themselves as having their fingers on the pulse of leg...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading thoughts. (It's not. It's about leading *through* thoughts.) + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Ed...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought leadership content:  1. You're prematurely helping your content go stale  2. There's no guarantee your audience will know what you're talking about  3. Pop culture references could damage your credibi...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that are hiding in your law firm's awards submissions:  1. "Best practices" or "How we did it" analyses of the kinds of matters your firm included in its submissions  2. Industry-specific insights gleaned from the work your firm did for various organizatio...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content. Well-written introductions keep your readers engaged and wanting to continue reading by:  1. Creating a favorable first impression;  2. Capturing their attention;  3. Framing the topic in a way that communicate...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership content that no one talks about: You become a much better networker.  Here's why:  1. Regularly producing thought leadership content sharpens your communications skills.  2. Regularly producing thought leadership content forces you to build deep knowledge...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) says that you're a selfish jerk for not producing thought leadership content because society benefits when intelligent people produce thought leadership and put it out into the world. Wayne highlights the groups of people that suffer when you don't produce thought leadership, such as: 1. Current clients 2. Prospective clien...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five ways you're disrespecting the consumers of your thought leadership content:  1. You're not using "signpost subheads" to give your readers a sense of what direction you're going and what you're about to discuss.  2. You're not using white space creatively.  3. You're not laying the groundwork or the contex...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of marketing considerations.  Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about t...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways that your thought leadership can help you position yourself in the way you want to be seen by your target audiences, including past, current, and prospective clients and referral sources.  Those five ways are:  1. Positioning you regarding the areas of law you're discussing in your thought leadership.  2....

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why you lurking on social media in 2025 can help you improve the effectiveness of your and your law firm's content marketing and thought leadership marketing efforts. + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynep...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five reasons why your law firm should consider creating multimedia thought leadership in 2025 and beyond:  1. Multimedia thought leadership can help your law firm stand out from its competitors  2. Multimedia thought leadership is more convenient for people to consume than written thought leadership  3. Multimedia...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) covers four mistakes to avoid when creating a piece of thought leadership regarding your professional predictions for 2025. Those four mistakes are: 1. Not being audience-focused with your predictions 2. Not being specific with your predictions 3. Not limiting your predictions to between 3 and 5 4. Not being bold with your...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the buyer's remorse a client might experience after deciding to retain the firm to handle a new legal matter:  1. Thought leadership continuously reinforces expertise and authority on the part of the law firm publishing it.  2. It provides ongoing value f...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the particular type of content that's a more persuasive tool than case studies for showcasing law firms' successful representations. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge premium rates. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.c...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the ONE thing attorneys can do to prevent opposing counsel from using their own thought leadership against them or their clients in court papers. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the following four common misconceptions attorneys, executives at companies that serve the legal industry, and their marketing and business development colleagues have about working with thought leadership ghostwriters. 1. When an attorney or a legal industry executive works with a thought leadership ghostwriter, th...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan.  1. By covering issues or developments regarding the practices and kinds of matters it's already known for  2. By covering issues or developments related to the kinds of matters it wants more of  3. By covering issues or developments in the industr...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time.  Those benefits include audience discovery, providing business development resources, and serving as both a network growth tool and a reputation and trust builder. Learn more about Wayne Pollock, the host of Legally Contented...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://w...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for attorneys and their law firms.   Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more ab...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so. Those benefits include: 1. The attorneys show clients they've thought deeply about the issues they're discussing in...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.  1. It gets them exposure to event organizers and people who influence those organizers. 2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries the...