Market My Market
Legal Mastermind Podcast - Presented By Market My Market
The Legal Mastermind Podcast focuses on tips and tactics for Law Firms and Lawyers to Grow and Manage their Law Firm. Hosts Ryan Klein and Chase Williams from Market My Market, sit down with experts in the legal community to discuss marketing, branding, intake and more.
Author
Market My Market
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Podcast website
Latest episode
Mar 24, 2025
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Episodes
EP 47 - Kwasi Bowman - Forming Litigation Strategies and Utilizing AI to Make Data Driven Decisions and Win Cases 08.06.2020 23:43
Kwasi Bowman is the Director of Account Management at Gavelytics. Gavelytics is a company that goes through records within state courts and extracts information on judge behavior to give litigators. Kwasi's role within the company is to take care of current clients and make sure that they are aware of how to use the technology. He ensures everyone is maximizing use of the product as well. On This...
EP 46 - Kwame Christian - Having Conversations with Clients, Employees, and Your Community About Race and Injustice 05.06.2020 21:02
Kwame Christian is the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also author of the Amazon best seller – Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict and host of the word's most popular negotiation podcast - Negotiate Anything. On This Episode, We Discuss …...
EP 45 - Ted DeBettencourt - Increasing Your Law Firm's Total Leads by Introducing Chat on Your Website 01.06.2020 26:48
Ted DeBettencourt is the Co-Founder of Juvo Leads. Ted has been working in the legal marketing industry for over 11 years now and began Juvo Leads with his partner about 3 years ago after running a small legal marketing agency himself. Juvo Leads is a complete lead capture and tracking company for law firms and other legal marketing agencies; they help law firms get more leads through website chat...
EP 44 - James Moorhouse - Looking Beyond Your Backyard for Law Firm Growth Opportunities 29.05.2020 28:53
James Moorhouse has been in the legal marketing industry for over 20 years now, after beginning in 1999. James learned many tricks of the trade from his mentor in his time at Wallin and Klarich. He has since ventured into different roles and is currently consulting with attorneys at JPM 4 Marketing. On This Episode, We Discuss ... • What You Should Be Considering for a Marketing Budget • How to Ma...
EP 43 - Paul Faust - One Tool You May Be Overlooking in Your Current Marketing Plan That Could Help Grow Your Business 25.05.2020 26:18
Paul Faust is the President and Co-Founder of Ringboost. Ringboost has a passion for helping business owners grow any way they can and they are all about providing companies and firms with numbers that they can use in their marketing to drive more voice interaction. Paul oversees the sales and marketing functions of Ringboost, working with clients of all sizes to find memorable numbers that will b...
EP 42 - Grace Montealegre - Discovering Marketing Automation and Its Significance Throughout Your Client's Life Cycle 22.05.2020 32:42
Grace Montealegre is the Vice President of Marketing for Persist Communications as well as the Vice President of Marketing for Gacovino & Lake Law Firm. Grace has over 15 years of experience in legal marketing with over 20 years of experience in marketing as a whole. She started with import and export law and has primarily focused in personal injury and mass tort law for the last 5 years. Grace ha...
EP 41 - Dan Brian - Utilizing the Value in Content to Get Your Audience Enagaged and Increase Brand Awareness 18.05.2020 29:23
Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarly worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing that he eventually brought with him when he transitioned to legal marketing a little over one y...
EP 40 - Andy Edelstein - Making Your Firm Stand Out With A "Mad Men" Approach 11.05.2020 24:30
Andy Edelstein is Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the "Mad Men" before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and previous board member of the Legal Marke...
EP 39 - Talien Barsamian - Building Communication to Give Your Clients the Best Experience 04.05.2020 23:17
Talien is the Director of Bankruptcy Operations at McFarlin LLP and has been working in the legal industry for nearly 12 years. On This Episode, We Discuss . . . • What Clients Are Looking For When Choosing a Firm • Listening During Initial Contact / First Impression • Why 'Human Touch' Is So Important In Communication
EP 38 - Bobby Ravan, Peter Webb, and Angela Wearn - Understanding Branding and Omni-Channel Marketing to Land the Cases You Want 27.04.2020 31:35
Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is the Executive Vice President of Personal Injury and has been with Scorpion for nearly 6 years and has...
EP 37 - Joe Ortega & Cisco Adler - How Law Firms Can Avoid Wasting Thousands of Dollars on Google Ads 24.04.2020 29:59
Joe Ortega and Cisco Adler are partners at Digital Rain, premiere PPC agency for law firms. On this episode we discuss... - Google Ads tips to make sure your internal team or agency is driving and converting qualified clicks - Techniques experts are using the drop click costs dramatically - The $340 million Google grant for ads your firm should be receiving
EP 36 - Michael Mogill - Adding Value to Your Firm By Strengthening the Vision and Culture From Within 20.04.2020 31:57
Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in Atlanta every year. Michael is also the author of The Game...
EP 35 - Mark Beese - Strengthening Your Firm Leadership Through Feedback and Strategic Process Design 13.04.2020 29:51
Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing and Business Development at th...
EP 34 - Ryan Klein & Chase Williams - Dispelling Overly Optimistic Marketing During A Crisis 10.04.2020 30:35
In this weeks episode The Legal Mastermind Podcast hosts sit down to speak about some of the misinformation being spread on the internet by people deeming themselves as expert marketers during crisis management. We look at raw data and actual surveys to determine how COVID-19 is affecting the legal marketing world and what you should be doing. Resources discussed during the podcast https://www.mar...
EP 33 - Eva Wisnik - Working from Home - Staying Productive Long Term While Continuing to Produce High Quality Work 06.04.2020 25:07
Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the right people. WCE has conducted over 700 training programs on topics ranging from Interview Tra...
EP 32 - Susan Freeman - Raising Awareness of Communication Theories to Combat Bias in the Workplace 30.03.2020 34:40
Susan Freeman is Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business. She hosts a podcast to give an opportunity for other business women to share their stories; she travels to host client appreciation events and conscious inclusion exercises; she also hosts workshop...
EP 31 - Carol Endicott - Tying in PR to the Social Media Strategy at Your Firm 24.03.2020 26:41
Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications. On this episode we discuss... - A strategy to obtain over 1000 likes on LinkedIn
EP 30 - Chris Kirby - The Positive Transformation of a Firm From Well-Executed Strategic Plans 17.03.2020 27:19
For more than a decade now BridgeField Group’s founder, Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade Chris has been solely dedicated to coaching and training corporate and legal clients throughout the United States and internationa...
EP 29 - Ralph Baxter, John Croft, Julie Savarino - Is The Term Non-Lawyer Obsolete? 10.03.2020 31:28
John Croft is the President and Co-Founder of Elevate Services, a law company, providing consulting, technology and services to both law departments and law firms. Julie Savarino is Chief of Client Services and Development Officer at Business Development Inc, as well as Client Relations Director and Client Service Liaison at Dickinson Wright. Julie is also an Amazon Best-Selling Author. Ralph Baxt...
EP 28 - Julie Holton - The Human & Conversational Element of Content & How It Pertains To Voice Search 02.03.2020 26:02
Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients. Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. On this w...
EP 27 - Ryan Suydam - CX: Client Experience Emerging as a Core Focus for Law Firms 24.02.2020 27:14
Ryan Suydam is the cofounder of Client Savvy. Client Savvy helps firms create fierce client loyalty by designing, implementing, and measuring Client Experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.” On this weeks episode we discuss.. - What is CX (Client Experience) - How to refocus your business on value creation and valu...
EP 26 - Christina Hammond - An In-House Video Studio is a Gamechanger for Thousands of Law Firms 20.02.2020 14:21
Christina and Joe Hammond are the founders of Producify. A boutique full-service video marketing company based in Florida. We manage every aspect of video, from concept creation, production, and post-production to distribution on all media channels. On this episode we discuss... - How to repurpose content - What type of gear and apps to use when creating videos - Understanding your audience and th...
EP 25 - Kwame Christian - Negotiating Like the Future of Your Firm Depends On It 11.02.2020 28:57
On this weeks episode we have Kwame Christian, the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also the author of the Amazon Best Seller - Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict. On This Episode We Discuss... - Crafting Your Negotiating Techniques Daily...
EP 24 - Robyn Addis - Saving Time & Being More Efficient with CRM, Client Communication & Proposals 04.02.2020 22:35
Today on the legal mastermind podcast we have Robyn Addis. She is the COO of LISI a boutique digital marketing agency specializing in digital marketing solutions for law firms. Most firms love to be first to be second, meaning they stifle innovation. On this episode we discuss how legal marketers and lawyers can make a valuable impact at their firms will help them fee valued and as though they are...
EP 23 - Melanie Leonard - Why Law Firm Software is Essential To Growth and Organization 29.01.2020 24:17
Melanie Leonard is the founder of streamlined.legal. Clio Gold Certified Consultant and Attorney Melanie Leonard offers personalized consulting services, training, and education to law firms who are looking to create efficiency in their daily workflow and optimize the use of practice management software throughout their firm.
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