Market My Market
Legal Mastermind Podcast - Presented By Market My Market
The Legal Mastermind Podcast focuses on tips and tactics for Law Firms and Lawyers to Grow and Manage their Law Firm. Hosts Ryan Klein and Chase Williams from Market My Market, sit down with experts in the legal community to discuss marketing, branding, intake and more.
Author
Market My Market
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Podcast website
Latest episode
Mar 24, 2025
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Episodes
EP 72 - Tangi Carter - How to Attract the Ideal Client and How to Weed Out the Bad Clients 21.09.2020 23:34
Tangi Carter is the Owner of Tangi Carter Law Firm and Business Mentor and Coach at The Peaceful Lawyer. Tangi began practicing in Florida right out of law school and she started out as a Public Defender at the age of 25. She started learning how to network, who the judges were and what their quirks were, so by the time that she opened her own practice, she felt as though she had a very good backg...
EP 71 - Brett Trembly - Utilizing Virtual Staffing Within Your Law Firm 14.09.2020 31:13
Brett Trembly is the Founder of Get Staffed Up as well as Founder at Trembly Law Firm. Brett started his law firm in 2011 in Miami, Florida. In 2018, Brett and his partner started Get Staffed Up as ‘the ultimate side hustle’. Their strategy was to get a few clients and then build out their system and nail it down. They spent the first 6 months of 2018 developing their pipeline, relationships, coun...
EP 70 - Nat Slavin - How to Gather Feedback and Create Loyalty Within Your Clients for a Better Experience 07.09.2020 26:36
Nat Slavin is the Partner and Co-Founder of Wicker Park Group. He has been talking to lawyers for over 25 years about how to bring a clear voice to their clients. Nat and his partner started Wicker Park Group in 2007 and for the last 13 years, they have been primarily doing direct client feedback. They have developed training programs and other workshops for lawyers to help them act on the informa...
EP 69 - David Miller - Expanding Your Practice to Incorporate Niches Your Competition is Overlooking 31.08.2020 26:49
David Miller started his career in finance and investment banking and he worked very heavily on collateralized debt obligations. When the financial collapse occurred in 2008, David was just finishing up law school and with his previous background and experiences, he transitioned into a securities litigation practice that he has been in now since 2010. He teamed up with his current partner, Tom McC...
EP 68 - Elise Holtzman - Developing Your Law Firm from a Business Development Standpoint 24.08.2020 27:34
Elise Holtzman is the President and Founder of The Lawyer’s Edge. Elise is an experienced attorney, certified professional coach and consultant. She is a former lawyer, no longer practicing law, and practiced in the area of commercial real estate transactions for two New York City law firms. When she was practicing law, she found that there were no coaches or very few female mentors in a similar s...
EP 67 - Kirk Smith - How Lawyers Can Add Value and Enhance Experiences for Clients That Have Been Taken Advantage Of 21.08.2020 22:01
Kirk Smith is a Managing Partner at Shepherd, Smith, Edwards & Kantas, LLP. He has been practicing law for over 21 years and was also a former stock broker. Kirk’s firm largely represents consumers against brokerage firms or investment advisors and they look to help consumers that may have been taken advantage of either in their portfolio or retirement savings. Often what went wrong inside a perso...
EP 66 - Peter Walts - Building Business Development Through IP and Value Proposition 17.08.2020 33:19
Peter Walts is the Founder and CEO of Centropy Group as well as the COO of Employment Law Alliance, otherwise known as ELA. Peter is focused on creating new value and client momentum through business strategy, alliances, licensings and transactions. He has been in this business for about 20 years now and has enjoyed helping companies look at building alliances and building business development wit...
EP 65 - Terri Pepper Gavulic - Benefits to Being in a Law Firm Networking Group to Obtain Referrals and Expert Opinions 14.08.2020 23:29
Terri Pepper Gavulic is the Chief Business Officer or TerraLex. TerraLex started as a referral network nearly 30 years ago and now, they are a membership network by invitation only. Her company has made a conscious effort to morph from being solely a referral network to having a platform for their members to collaborate which gives them the opportunity to have an even larger global footprint. On T...
EP 64 - Doug Ott - Getting to Know Your Contacts on a Personal Level to Improve Business Development 10.08.2020 17:42
Doug Ott is the Founder of Doug Ott Consulting, LLC. Doug has been coaching and mentoring lawyers and accountants for the past 15 years and has been in business development for his entire career, over 30 years. He opened his own consulting practice about 4 years ago. Doug realized that there was a huge need for telling lawyers how not to sell, but how to connect with their prospective and existing...
EP 63 - Chase Williams and Ryan Klein - Why You Need to Start the Approval Process for the Biggest Google Update in Years 07.08.2020 27:41
On This Episode, We Discuss ... • Why Are the Legal Local Service Ads Important to You? • Where You Should Begin with Google Screened Local Service Ads • Frequently Asked Questions Regarding Google Local Service Ads To view the screen share video: https://www.youtube.com/watch?v=YNM578QyCDM&feature=youtu.be If you are interested in learning more, check out Ryan's blog post - https://www.marketmyma...
EP 62 - Jason Levin - Getting Started with a Business Development Plan to Raise Your Profile 03.08.2020 25:49
Jason Levin is the Founder and Owner of ReadySetLaunch. Jason implements a specific set of tools and approaches that lawyers should be using for law firm business development. ReadySetLaunch has been around for nearly 9 years as a full-service coaching and training company for attorneys doing business development for councils, partners, associates helping them create a road map and execute it so t...
EP 61 - Michelle King - How to Pitch Yourself to the Media to Effectively Position Your Law Firm 27.07.2020 25:44
Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media - getting them positioned as thought leaders/experts in whatever niche they’re in - securing the media coverage, but also securing the firm as a whole covering th...
EP 60 - Alycia Sutor - Selling as an Act of Service to Become Authentic in Your Business Development 24.07.2020 23:44
Alycia Sutor is the Managing Director at GrowthPlay and leads the Professional Services Team. She has more than 20 years of experience helping lawyers and executives accelerate their sales performance and revenue growth. Alycia began in this industry when she discovered the opportunity to help lawyers rethink how they bring themselves into being so that the world can rethink the value that lawyers...
EP 59 - Bryan Sklover - Enhancing Digital Communication to Get Your Point Across in the Most Effective Way 20.07.2020 28:11
Bryan Sklover is an On-Air Personality and has worked in the broadcasting industry for the past 18 years. He has been with iHeartRadio on 101.1 WJRR, a PA Announcer for the Orlando Solar Bears Hockey Team, producing the Mike Harvey Show, as well as being involved with other sports teams including Orlando Magic and Tampa Bay Lightning. He has worked overall in communication as he taught at the Conn...
EP 58 - Mary Balistreri - How Great Leaders Build Trust and Get Extraordinary Results 17.07.2020 29:39
Mary Balistreri is the Business Development and Leadership Coach at Quarles and Brady. She coaches attorneys both in groups and individually to develop action plans and strategies to in turn develop business. Mary focuses on discovering tactics to help individuals grow to their full potential. She is also certified in Conversational Intelligence. On This Episode, We Discuss ... • The Importance of...
EP 57 - Harlan Schillinger - The Most Common Gap Law Firms Need to Address to Increase Their Bottom Line Quickly 13.07.2020 39:22
Harlan Schillinger is widely recognized as the "Grandfather of Legal Advertising". He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977. If you are interested in speaking with Harlan or learning more about him, please visit his webs...
EP 56 - Tim Corcoran - Learning to Adapt and Thrive as a Law Firm in the Ever-Changing Market 10.07.2020 26:36
Tim Corcoran is a Legal Management Consultant with offices in New York, Charlottesville, and Sydney as a global client base. He is a keynote speaker, author, as well as a legal commentator and has been in the industry for the past 2 decades as a corporate executive. The things that he talks about and where he guides his clients is just practical advice - what he learned in how to run a business an...
EP 55 - Keith Newstrom - The Ins and Outs of Increasing Your Leads and Number of Signed Cases 07.07.2020 27:23
Keith Newstrom has over a decade of experience in the legal marketing industry and is currently the Business Development Manager at Intake Conversion Experts (ICE). ICE has assisted over 200 Law firms, retained over 40,000 cases, and an average conversion rate of ~75%. Keith previously worked for FindLaw and Thomson Reuters for just over 7 years selling directory listings and leads. If you are int...
EP 54 - Chase Williams & Ryan Klein - Staying Ahead of the Curve and Implementing the Best SEO Tactics 02.07.2020 23:08
On This Episode, We Discuss ... • Importance of Tracking and Transparency in Reporting • Thinking Outside the Box When It Comes to Content Plans • The Latest SEO Trends
EP 53 - Bruce Segall - Taking Advantage of LinkedIn's Features to Boost Your Profile to Its Full Potential 29.06.2020 25:51
Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career - He began with MasterCard and Citibank working in their marketing departments and then became the Director of Marketing for a small profes...
EP 52 - William Umansky - Growing Your Practice Through Being a Leader in Your Community 26.06.2020 29:38
William Umansky is the Managing Partner of Umansky Law Firm. William became a lawyer over 28 years ago and started as a prosecutor - he then did some defense work at a personal injury firm and has since started his own firm. He handles personal injury cases including car accidents, truck accidents, motorcycle accidents, slip and fall and premise liability cases, negligent security and sex abuse. W...
EP 51 - Ken Hardison - Catching Up and Cleaning Up to Prepare for When Everything Lifts After COVID-19 22.06.2020 28:47
Ken Hardison is the Founder and President of PILMMA, the Personal injury Lawyers Marketing and Management Association. Ken and the PILMMA Team use marketing and management resources dedicated to attorneys - they put out great information and host webinars, conferences, and mastermind groups. Ken is also an author on several books as well as a very sought after speaker, both on marketing and managi...
EP 50 - Brian Basinger - Understanding the PPP Loan and What It Can Do For Your Firm 19.06.2020 26:53
Brian Basinger is Founder and Principal of Basinger CPA. Brian is a Certified Public Accountant and a Certified Tax Coach and helps small business owners navigate accounting, bookkeeping, and tax preparation. Basinger CPA is a strategic advisory firm that tries to go in depth and be proactive in helping their clients on tax planning, accounting, and cash flow forecasting. On This Episode, We Discu...
EP 49 - Catherine MacDonagh - Using Lean and Six Sigma to Improve Project Efficiency Within Your Firm 15.06.2020 29:41
Catherine MacDonagh is the founder of Legal Lean Sigma Institute and the developer of Legal Lean Sigma and the award-winning Legal Workout. She teaches and provides training and consulting services with a focus in project improvement, project management, operational and process excellence, organizational development, and strategy. Visit http://legalleansigma.com to learn more about the services Ca...
EP 48 - Chase Williams & Ryan Klein - Optimizing Your Tech Stack & Creating the Best Experience for Your Customers When They Visit Your Site 12.06.2020 26:55
Digital marketing is always evolving and there is always a new piece of software that you could be implementing in your site to make it run faster, have a better customer experience, or just to one-up your marketing game. Software is likely a solution to some of the issues or gaps that you may be struggling with. On This Episode, We Discuss ... • Reviewing Website Speed and Ways to Make Your Websi...
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