Legal Marketing Minutes with Nancy Myrland

There have been several new features added to LinkedIn that can help differentiate you from others who are either not using them or don't know about them.  In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland will bring you up-to-date on these changes and which ones you should consider using.    Additional episodes of Legal Marketing Minutes c...

"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question. 

Webinars and other virtual events can be great marketing and business development tools, but there are a few critical steps you need to take FIRST in order to have the most successful event possible.  In this episode of the Legal Marketing Minutes podcast, Legal Marketing Advisor Nancy Myrland discusses a simple, methodical process for you to follow before you host your webinar and maybe even befo...

There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of moving in way too soon and what the implications are when you move too fast. Additional episodes of the Legal Marketing Minutes podcast can be found: https://www.myrlandmarketin...

Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. If you are wondering whether you should follow this bright, very shiny new social media platform, join me for 5 minutes while I give you my opinion and guidance. Additional episodes of the Legal Marketing Minutes podcast wit...

The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to those people, and it helps them get to k...

I know it's tempting to purchase one of those tools that automates your LinkedIn activity to find and connect with those you know are important to your practice.  In today's episode of Legal Marketing Minutes, I'll help you understand the nuances of those tools and how they match with relationship-building.  Let's discuss.  Remaining episodes of the Legal Marketing Minutes podcast can be found on...

Lawyers are very smart people. I know this because I've worked with lawyers since 1997, first in-house as a director of marketing and then out of my own since 2002.  Sometimes being smart is just not enough.  Let's discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes

There has been an amazing increase in the amount and type of Coronavirus content being created by lawyers and law firms. There has also been an increase in the number of people who will freely tell the world you are doing it wrong.  Let's discuss.   Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketi...

I've been asked by several people whether now is the appropriate time to sell your services or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good time to make sure all of their clients understand everything that they can do, and let them know all of the ways they can help with matters related to Coronavirus (COVID-19). Le...

This is a trying time. Many are wondering if and what they should be posting on social media. In this episode of Legal Marketing Minutes with Nancy Myrland, I give suggestions for how lawyers and staff should be using social media during this Coronavirus (COVID-19) crisis. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/...

Someone in your firm, or someone who has visited your firm, has tested positive for the Coronavirus, COVID-19. Even if you don't have anyone infected yet, you might. It is also quite possible you have people who are positive but don't know it yet. When this virus visits your firm, you will need to communicate swiftly in order to minimize disruption and help everyone feel safe. In this episode of L...

As the Coronavirus, COVID-19, begins to impact law firms and the legal profession, you might be wondering what to do next. In this episode of Legal Marketing Minutes with Nancy Myrland, I help you think through the two choices you have right now, then I provide a process you can follow to think through how this crisis will impact your law firm.  Remaining episodes of Legal Marketing Minutes with N...

Is it true that digital natives, meaning those who were born with devices in their hands, are better equipped to use social media than digital adopters? In this episode of Legal Marketing Minutes with Nancy Myrland, I discuss the stereotype that digital natives are naturally better at using social media because they grew up with devices in their hands, and digital adopters have a difficult time be...

Let's talk about LinkedIn. What should you do when someone sends you an invitation to connect on LinkedIn? You meet someone at an event or online and want to take that relationship to the next level. Do you connect and hope they begin to notice you? In this episode of Legal Marketing Minutes, I discuss the critical next steps you must take if you are going to use LinkedIn as an effective marketing...

Welcome to Legal Marketing Minutes with Nancy Myrland. You know you should be publishing content about your practice area. It is one of the best ways to demonstrate what you know, but you are drawing a blank, or maybe you think it's all been written already, or you might even think you aren't worthy of creating content. In this episode of Legal Marketing Minutes, I discuss quick and easy ways for...

In this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about one question you should stop asking and three questions you need to start asking if you want to grow your practice. Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes

In this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about one of the ways to tell if your law practice is going to be successful, then offers 6 keys to building a successful law practice.  Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes

In this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about a marketing trend she is seeing lately that might backfire on you. She shares her words of advice and caution for you and suggests an even better approach.  Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes

In this episode of Legal Marketing Minutes, Nancy Myrland shares important quotes from Andy Crestodina and Garrett Moon that speak to what it really takes for our content to win. You might be surprised to know that it isn't the best content. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes  

In this episode of Legal Marketing Minutes, I discuss words I am using to guide me through this year. Even though we are well into the year, it's definitely not too late to choose yours. Take 5 minutes to listen, then let me know what you have chosen. Don't worry, there are no wrong answers! Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingmin...

In this episode of Legal Marketing Minutes, I talk about a comment I recently heard that made me pause and think about what we really need to focus on when serving our clients. It is a good lesson for all of us, so I thought you might benefit from it, too. Let me know what you think! More episodes can be found at  https://www.myrlandmarketing.com/legalmarketingminutes

On this episode of Legal Marketing Minutes, Nancy Myrland talks to Gina Rubel of Furia Rubel Communications about what to do and what not to do on social media when your firm is in the middle of a crisis or any challenging situation. You can listen to all of these conference and session recaps and interviews here on my blog: http://bit.ly/LMA19FlashBriefingsbyNancy I am also curating everyone's co...

I'm beginning my reports from the Legal Marketing Association annual conference, or #LMA19. I will be posting regularly throughout the coming days, so let me know if there is a particular subject you'd like me to cover. You can listen to all of these conference and session recaps and interviews here on my blog: http://bit.ly/LMA19FlashBriefingsbyNancy I am also curating everyone's content from the...

In this episode of Legal Marketing Minutes, Nancy Myrland discusses perfectionism and how it might be holding you back from getting your work out into the world. Using herself as an example for you to learn by, Nancy provides one simple, non-intimidating way to marry perfectionism with the advice so many give, which is to fail often and fail fast in order to make progress. Remaining episodes can a...