Legal Marketing Minutes with Nancy Myrland

Layoffs and job loss are coming to law firms. Many of them will be blamed on AI.  Does it have to be this way? What responsibility does law firm management hold when it comes to securing the workforce?  After listening, if you are in a place where you can leave a comment, please do so, as I would love to hear from you. If not, feel free to email me at  nancy@myrlandmarketing.com . Also, my website...

In today's episode of Legal Marketing Minutes , I want to bring something to your attention that is getting a lot of media attention right now. It involves a new agentic AI app originally known as Clawdbot , now OpenClaw (see edit below), and I explain why legal and business professionals need to be extremely cautious about tools like this. This episode is especially relevant for lawyers, legal ma...

In today's episode of Legal Marketing Minutes, I will show you one very easy way to repurpose and post content you have already created. I will also share recent conversations and comments I had this past week about artificial intelligence when it comes to lawyers, law firms, and the state of AI within the profession. If you are in a place where you can leave a comment, please do so, as I would lo...

Social media ushered in an era of easy, deep, and free connection with people all over the world, but it also delivered emotional dependency and addiction for many. AI is at an early crossroads, and the stakes are just as high, if not higher, for some. In this episode, I explore how OpenAI is trying to avoid repeating social media's mistakes with ChatGPT. After observing concerning patterns, inclu...

AI just took a major step forward, and lawyers need to be paying attention. In this episode, I break down the launch of new AI browsers from ChatGPT and Perplexity. These tools are designed to act on your behalf, reading files, scanning emails, analyzing data, and even taking action while running quietly in the background. If that sounds efficient, it also raises serious red flags for anyone who h...

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes , I define ambient AI in clear terms and explain how it's quietly showing up in tools professionals already use. You'll hear a real-world example from another profession that illustrates the potential for this technology, and I'll...

What happens when the Trump administration issues an executive order against your firm, or the EEOC comes knocking to question your DEI policies and programs?  These 9 tips will help you prepare.  In this episode of "Legal Marketing Minutes," I dive into the pressing issue of recent executive actions and public threats targeting law firms, lawyers, and the legal system. As a veteran marketing and...

Women and Artificial Intelligence Recently, I had the opportunity to spend a day with approximately 150 to 200 wonderfully smart people who care very much about leading, teaching, supporting, and being a part of the important conversations that are and will be taking place around artificial intelligence.  Professor Cat Moon of Vanderbilt Law School recently organized the Women+AI Summit in Nashvil...

If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure your comments are being seen by those people.   Your time is much too valuable for you to get lost, so let's talk about this. Let's discuss.  If you are in a place where you can leave a comment, please do so, as I would love to hear from you. If not, feel free to email me at...

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. What you need to do is make sure you are not falling too far behind because you are overwhelmed or confused. I will share 5 key things that are important to keep in mind as you try to make sense of this introduction and evolution of artificial intelligence in law firms.  Let's discuss.  If you are in a place where you can l...

Creating viral videos and other content has been desirable to many content creators for a long time. Who wouldn't want their content to go viral? Today, let's discuss 4 important points about viral posts that you will want to consider when you feel the pressure to "go viral." You will find this is a more strategic option for you and your firm. Let's discuss. If you are in a place where you can lea...

A common theme I hear from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, or any other task they've heard about when it comes to artificial intelligence, they need to know exactly why they are using it and what specifically it is going to be doing for them. I'm not so sure about that. In fact, I disagree.  Let's...

In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure.  With the rise of AI and Generative AI technology and its potential to streamline tasks, it is becoming even more important for lawyers to consider alternative billing models such a...

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do. In today's episode of Legal Marketing Minutes, I will discuss that other person...

Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren't there. They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them.  In today's episode of Legal Marketing Minutes, I talk about the need...

The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion. We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interesting as I do. Let's talk about this because we're l...

Lawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want you to take a look at two factors before you ever spend the first dime or the first minute, because you might be wasting your money and your time. In this...

We're going through a very interesting time with regards to business development and networking, trying to figure out whether or not we should be doing that online or in person.   Should we attend conferences in person, or is virtual attendance enough? In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss what has changed in this wo...

One of the strongest ways for you as a lawyer to stand out from the competition is to establish yourself as a thought leader in your practice area. You can do this by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equa...

Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words.  In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, will show you 10 ways you can create and use photos in marketing, and also 10 places t...

At every stage of your career, there is a case to be made that you need to pay attention to traditional and social networking. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between the need for associates, partners, and senior partners when it comes to networking.    Additional episodes of Legal Marketing Mi...

In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor Nancy Myrland discusses how we can take inspiration from the famous musician Sly Stone when it comes to innova...

You often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace.  In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between branding and positioning. She will also let you know if you need...

Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans, and potential. In today's episode, Legal Marketing and Business Development Advisor, Nancy Myrland, of...

When we analyze why clients and potential clients make a decision to hire you or someone else, it's easy to assume they're being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let's discuss that because there's another side to this discussion you need to be aware of. Additional episodes of Legal Mark...