Leading Local Insights

As the holiday season approaches, all eyes are on Retail stores and their outlook for ad spending. In a two-part report series, BIA examines what the larger retail outlets (i.e., Clothing Stores, Department Stores, Home Centers, and others) and specialty stories (i.e., Electronic, Furniture, Jewelry, Sporting Goods and more) will spend across different media to attract consumers.  In this podcast,...

Out-Of-Home (OOH) and Digital Out-Of-Home (DOOH) accounts for about $8 billion in advertising to reach local audiences. It’s a growing channel according to BIA’s forecast estimates and one that is capturing a lot of attention recently. In this podcast, we speak with Talon America’s CEO Jim Wilson to get his insights into the make-up and operation of the out-of-home advertising ecosystem. He shares...

In this podcast, BIA’s Leyla Chatti talks with Walt Horstman, the Senior Vice President, and General Manager at TiVo, about CTV. They discuss how CTV is providing advertisers with targeting and customization solutions for their TV messages.  Horstman shares his vast experience about CTV and the streaming space to explain what is possible right now and the unique value proposition CTV offers advert...

Cross-platform video and digital advertising using programmatic tech stacks offer increased operational efficiencies to the buying and selling of workflow. Plus, it enhances the ability to have a highly functional marketplace for data-driven audience targeting, including forecasting, optimization, verification, and fraud protection along with analytics and reporting. But it’s a lot to think about....

Hear from the front line about recent developments in ATSC 3.0 or NextGen TV datacasting. BIA’s forecast is that by 2030, the local TV industry’s ATSC 3.0 infrastructure will generate about $10 billion in non-core revenue that is additive to advertising and retransmission revenue. How will the industry get there. Our guest is an expert on the topic of local television, ATSC, and NextGen, Mark O’Br...

The deployment of addressable video ad delivery has had many flavors like local ad-supported VOD on cable system platforms, digital video, OTT/ CTV and national linear addressable TV.  In this podcast, Larry Allen, VP & GM, Data & Addressable Enablement at Comcast Advertising, speaks with BIA’s Rick Ducey to assess all the different forms of addressable deployments. He also discusses the i...

Since negotiations for the 2022-23 Upfront began, there have been lots of media articles crowing about how well the broadcast and cable networks did in the Upfront. On average, so the trade publications tout, there have been CPM increases in the high single digits - year to year – and marketers and their agencies have incorporated more third party and first party data analysis as part of their eva...

Every month, Vevo reaches 25% of the audience in their U.S. and worldwide markets through OTT/CTV, making them a 24/7 linear programming platform. In this podcast, BIA’s Leyla Chatti speaks with Kevin McGurn, President of Sales and Distribution at Vevo, to discuss how music distribution has evolved in the digital landscape and how they’ve successfully used OTT/CTV distribution strategies to build...

CTV has exploded over the past few years nearly doubling the local revenue it pulled in nationwide since 2019. In this podcast, our guest Brian Hunt, head of OTT and CTV Advertising for Sinclair discusses the planning and execution of CTV campaigns. He shares the strategy and inception of Sinclair’s major CTV platforms and gives us his insight into the planning and execution of CTV campaigns. The...

CTV leads the way in cross-screen video and TV innovation for marketers and agencies seeking to define and activate specific audience segments.  In this podcast, BIA’s Managing Director, Rick Ducey, speaks with Samsung Ads’ Justin Evans, Global Head of Analytics and Insights help us understand the emerging TV ecosystem and achieve better performance across linear TV, OTT, digital and mobile.  You...

Every day, AdImpact tracks more than 6,000 political advertising campaigns and, recently, announced ad detection on streaming devices. They are also a new partner with BIA providing TV political ad data in BIA ADVantage.  In this podcast, BIA’s Nicole Ovadia speaks with Kyle Roberts, CEO of AdImpact and CEO of Smart Media Group. With these two roles, Kyle has an insider’s perspective on Political...

After a rigorous survey of media companies and an economic analysis in the first part of 2022, BIA has adjusted its overall expectations for U.S. local advertising revenue for 2022. The company now estimates $167.4 billion for the year, which is down $5.9 billion from the original estimate.  However, BIA sees positives for ad revenue, with the overall spending increasing by over $14 billion from 2...

The NAB Leadership Foundation’s goal is to attract, train and develop the future leaders in the Broadcast Industry. In this podcast, BIA’s Nicole Ovadia speaks with Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer. They discuss the programs offered by the NAB such as the Technology Apprenticeship Program, Broadcast Leadership Training Program, and t...

Attribution is one of the leading topics today yet there’s much to unpack about its implementation, execution, efficacy, and reporting.  In this podcast, BIA’s Nicole Ovadia speaks with Brian Page, Managing Director of Scripps Octane, to level set expectations around attribution by reflecting on key campaign attribution discoveries. They also discuss common misconceptions and objections that adver...

NABOB has teamed with BIA to provide a detailed analysis of Black Owned radio stations. The goal of the report is to shine a light on advertising dollars being expended with Black Owned stations. The first of its kind, the report delivers summary statistics and granular details useful for marketers, agencies, policy makers, broadcasters, and other industry leaders. It includes a detailed analysis...

The Audio market is experiencing a resurgence with skyrocketing interest in podcasts and streaming, as well as listeners returning to local radio stations. The pandemic had its impact on local radio, but as this medium has done over the past 100 years, local radio is innovating, and holding its own. The market is shifting to digital platforms and once again, local radio is determined not to be lef...

The media community has been hearing about the national addressable TV deployment for the last few years. In this podcast, we speak with Chris Pizzurro, the SVP, Global Sales & Marketing, Canoe, to discuss the current state of addressable advertising in terms of the TV networks, the MVPDs, smart TV deployers and the ad community. Listen now to get a sense of progress and impediments and how re...

The ongoing debate between measurement and currency is one that continues to need to be discussed. In this podcast, our guest Lisa Ciancarelli, VP of Insights & Analytics at VideoAmp, brings clarity and foresight to the forefront.  This podcast discussion addresses many current issues facing the media industry such as the definitions and differences between measurement and currency, and the th...

In 2022, broadcasters are close to launching commercial applications of ATSC 3.0.  Watermarking provides a technology for ATSC 3.0 TV broadcasters to encode data that can pass through set-top box and HDMI connections. With watermark capabilities on LG NEXTGEN TVs, cable networks and regional sports networks can join local TV stations and national networks in planning to bring interactive capabilit...

BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how SMBs to massive agencies are utilizing and focusing on CTV and linear TV attribution.   Jessica is responsible for TV and OTT attribution, spot TV pricing and sales analytics for TEGNA, and offers a unique and in-depth perspective into CTV...

BIA speaks with Ken Little about how cable advertising grew from its early “highwater” mark of reaching $8 million in sales to what BIA estimates will be a $6.3 billion market in 2022. Ken started in cable with Group W Broadcasting and Cable in 1985 and then spent most of his career with Ampersand (aka NCC Media). In a fascinating discussion BIA’s Rick Ducey joined by co-host Mitch Oscar, Ken shar...

The advanced television sector has evolved from addressable advertising to cross-platform identity graphing, audience deduplication, frequency capping, incremental reach, optimization, and attribution. Prasad Joglekar has spent 15 years in this space and offers his unique perspective.

In this episode our featured guest is Reed Barker, head of advertising at Philo, one of the leading brands in the CTV space. At Philo, Barker is leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Barker is known throughout the industry as an innovative advertising product professional, with a stron...

In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical, before and after the COVID pandemic.  Suzanne discusses BIA’s overall spend ad forecast estimate for the vertical, comparing 2019 to 2022. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this ver...

Bruce Friend, Chief Revenue Officer for Screen Engine/ASI, has long specialized at the crossroads of the entertainment and research industries. In his current role, he oversees the development and go-to-market strategies for all new Screen Engine/ASI survey-based and big data research products and services, as well as the overall growth strategy for the business. BIA’s managing director Rick Ducey...