Leading Local Insights

Turning a QR code into qualified leads, first-party customer data, and advertiser renewals is easier said than done. In this episode, Josh Good, Manager of Marketing & Revenue Enablement at Megaphone TV , joins BIA's Mike Boland to discuss how interactive advertising is helping broadcasters transform traditional 30-second commercials into premium "interactive 30s" that generate...

What happens when your car becomes a media platform? As vehicles become increasingly connected, personalized, and AI-enabled, automakers are creating new opportunities to engage consumers long after they leave the dealership. In this episode of BIA's Leading Local Insights Podcast , Rick Ducey sits down with connected vehicle expert Roger Lanctot, chairman and founder of Strategia Now Consult...

In the third installment of BIA’s AI podcast series, BIA’s Celine Matthiessen and media analyst Mike Boland unpack the biggest announcements from Google I/O 2026 and what they signal about the future of search, shopping, and discovery. As Google continues to reinvent search around AI, the conversation explores how intelligent agents, AI-powered shopping, and conversational experiences could reshap...

This episode of BIA’s Leading Local Insights Podcast explores how conversational AI is reshaping search, discovery, and online visibility for brands, broadcasters, and media companies. BIA’s Celine Matthiessen and media analyst Mike Boland discuss the shift from traditional keyword search to AI-driven discovery, where consumers increasingly ask detailed questions and receive synthesized answers in...

This episode of BIA’s Leading Local Insights Podcast explores OpenAI’s move into advertising within ChatGPT and what it could mean for brands, agencies, and media sellers. Listen as BIA’s Celine Matthiessen and media analyst Mike Boland unpack emerging AI ad formats, evolving measurement challenges, and the expanding role AI assistants could play in search, discovery, and consumer decision-making....

It’s not the flashiest part of a media business, but when it breaks, everything breaks. In this episode of BIA’s Leading Local Insights Podcast , Rick Ducey sits down with Marketron CEO Jimshade Chaudhari to break down why “traffic” is one of the most critical and overlooked functions in revenue operations, and how rethinking it can unlock efficiency, scalability, and growth. From the loss of inst...

In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue. In this episode, BIA’s Christina Hurley is joined by AdApt partners Jeff Gallop and Dave Buonfiglio, along with industry expert Shannon Kinney, to explore how BIA’s partnership with AdApt is bringing local market intelligence directly into the sales workflow. The conversation highlights the...

If you're navigating the shift from traditional media to integrated digital sales or looking to unlock new revenue growth, this episode provides a clear, actionable roadmap as BIA’s Rick Ducey talks with Stephanie Slagle, Chief Revenue Officer-Graham Media Group, about how sales teams are transforming for today’s market. At the center of their conversation is recognition of a clear shift: mov...

How digital out of home is turning visibility into measurable action and why marketers are paying closer attention. Out of home ( OOH ) advertising has long been known for visibility. Increasingly, however, it is proving to drive real consumer action. In this episode of the Leading Local Insights Podcast , Dave Rivera, VP of Channel Partnerships at Vistar Media , joins BIA’s Celine Matthiessen to...

The story everyone repeats about auto advertising is simple: digital won, broadcast lost.  In this episode of Leading Local Insights , guest host and media analyst, Mike Boland speaks with Cox Media Group Executive Chairman and veteran broadcast leader Steve Pruett, along with BIA’s Mark Dugan, to examine a more accurate picture and outline a smarter strategic approach that includes broadcast and...

The hiring market in media and advertising isn’t collapsing. It’s resetting. In this episode, BIA’s Rick Ducey sits down with Robert Hawthorne, President of Hawthorne Search, to unpack today’s two-track job market: consolidation and headcount discipline in legacy media versus continued expansion across SaaS, data, and ad tech. They explore where real job growth is happening, how compensation plans...

Local advertising is entering one of its most complex and opportunity-rich years yet. In this episode of Leading Local Insights , BIA Founder & CEO Tom Buono and BIA’s senior analysts expand on insights from BIA’s 2026 Local Advertising Trends Report to examine what’s shaping the $182 billion local advertising market. The conversation highlights where growth is emerging, including CTV and cros...

In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting and Data Analysis, welcome Jay Loeffler, Chief Sales Officer at Valpak. Together, they explore how data-driven planning is revolutionizing local advertising, providing a single sourc...

"Even with economic uncertainty, there is an opportunity to step up as leaders in our respective industries to guide our advertising partners with critical information to maximize spend and help them win at a critical time." Jay Loeffler, Chief Sales Officer, Valpak In this timely podcast, Jay Loeffler, CSO at Valpak, discusses the challenges local businesses face due to tariffs, inflati...

Did you know that broadcast datacasting, which started with closed captioning, now plays a vital role in public safety and emergency communications? SpectraRep, an affiliate of BIA, has pioneered datacasting and is developing a nationwide wireless network for public safety, emergency management, remote learning, and more.  In this podcast, SpectraRep’s COO, John McCoskey, and CTO, George Molnar, d...

Industry experts Steve Passwaiter (Silver Oak Political), Nicole Ovadia (BIA), and Paige Albiniak (TVNewsCheck) dissect the 2024 election aftermath in this insightful podcast.  Tune in to: Identify unexpected twists and crucial shifts in voter behavior Understand the rising influence of Connected TV, OTT, and podcast appearances Learn how earned media shapes voter opinion Analyze how fundraising p...

In the digital age, direct mail is adapting to remain a powerful force in local advertising. In this episode, Valpak's CRO, Jay Loeffler, joins BIA's Nicole Ovadia to discuss how Valpak is combining targeted Connected TV/Over-the-Top ads with personalized mailers for a data-driven approach to helping Advertisers achieve their goals. This strategy is crucial as BIA's 2025 forecast pr...

In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore the impact of geofencing on advertising strategies, the ongoing influence of radio in political campaigns and small market opportunities as compare to large markets. Rick provides insights on how geofencing enables stations to deliver t...

Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters. With BIA projecting $11.7 billion in 2024 political ad spending, CTV/OTT is getting more of the increased ad spend.  Crone breaks down the Biden-Harris an...

The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode. Listen as Nicole and Stev...

Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, is joining forces with BIA's Forecasting VP, Nicole Ovadia, to make sense of it all. From the factors fueling the spending...

The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media. Capture the optimism and excitement for what’s happening in this episode as BIA’s Christina Hurley, Rick Ducey, and Nicole Ovadia unpack their key takeaways and offer their optimism around the industry’s readiness to embrace new technologies. The BIA team discusses how ATSC3 and AI implementation is m...

Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, which is buoyed by political advertising, now pegged at $11.1 billion. Plus, hear how Connected TV (CTV)/Over-The-Top (OTT) platforms are impacting the ca...

In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and programmatic trading making it easier and more powerful to activate specific audience segments and optimize those buys, CTV is benefiting from significant tailwinds in 2024.    Premion’s head of sales, John Vilade joins BIA’s Leading Local Insig...

In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels. They discuss attribution, political crowd-out, the complementary nature of direct mail to TV and radio advertising, the economic reasonings behind advertiser decisions, and the impact of...