Leading Local Insights

BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024. They discuss a range of topics including local political advertising, the growing influence of AI, the emergence of retail media networks, the rise of social platforms like TikTok, the influence of consumer behavior on media, and the popularity of short-form videos. In this fast-paced roundtable d...

Ready to understand what’s behind the rapidly growing Retail Media Networks (RMNs)? RMNs are transforming the local advertising landscape, and industry titans like Amazon and Walmart are leading the charge.  In this podcast, BIA’s Rick Ducey and Leyla Chatti analyze RMNs, dissecting its allure to retailers, consumers, the investment dynamics, and the key players shaping this landscape. Plus, they...

What does the future hold for local news and sports? As the world shifts to streaming, the answer isn't as straightforward as you might think.  We discuss this complex topic with our guest Alan Wolk, co-founder and lead analyst at TV Rev. The author of the report, "TV Rev’s Perils and Promise in the Age of Streaming," Alan has been working with stations to help them redefine what su...

BIA welcomes Kevin Ruppenthal, Director of Operations at SpectraRep, and John McCoskey, Chief Operating Officer of SpectraRep to discuss CPB’s Next Generation Warning System Grant Program. This grant presents an important and immediate opportunity for local broadcasters. Year one of the grant is a $40 million program available to public broadcast television and radio stations for funding equipment...

Todd Handy, Chief Revenue Officer at SEBPO, and BIA’s Rick Ducey unpack the ongoing transformation of local media companies to cross-media advertising platforms in this enlightening podcast discussion. Listen to hear how media companies can scale revenue, save on expenses, and succeed for advertising clients. Todd discusses how media companies can leverage business process outsourcing to generate...

BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of media companies - were reasons behind the adjusted estimates.  In this podcast, get a sense of BIA’s expectations for local advertising revenue this year across media channels like TV, Radio, CTV/OTT, and more. Then, hear about the opportunit...

In this first episode of Verticals in the Spotlight, BIA analysts focus on two large and important verticals for local advertising – Mattress & Sleep Centers and Furniture Stores.   Listen now to hear how these verticals have recovered from the pandemic, the top media channels attracting the most advertising dollars for each vertical and what opportunities are emerging for local sellers. 

Over sixty-five thousand people attended the 2023 NAB Show in Las Vegas April 16-19. NAB’s Centennial Show, the event covered the latest trends and innovations in the industry.  Get a perspective on three important topics from BIA’s Managing Director, Rick Ducey when he shares what he saw and heard around ATSC 3.0, hybrid radio, and AI. Rick explains what each means to the broadcast industry and w...

“Future forward” is the mantra of Sinclair’s COO and President of Broadcast. Rob Weisbord. This means taking care of business today but committing to believing in a future with significant opportunities that are possible to create. In this podcast with BIA’s managing director, Rick Ducey, Rob shares his vision for how local TV groups can target not just TV spending but the full “share of wallet.”...

Roger Lanctot, Director, Automotive Connected Mobility in the Global Automotive Practice at TechInsights, joins our podcast this week to talk about the intersection of connected cars and local ad-supported media. For starters, just as Google has found great value in targeting ads based on intent derived from signals in user searches, so too does the car generate contextual signals that can be used...

In this episode, BIA’s Leyla Chatti speaks with Timur Yarnall, co-founder of Neutronian, to discuss the implications of media privacy and data compliance in the local advertising space. Both Chatti and Yarnall examine leading trends in Martech and address the use of AI in an environment where privacy is constantly challenging targeting abilities and impacting the effectiveness of local advertising...

BIA estimates the Home Improvement vertical will spend over $9.7 billion in local advertising in 2023. Direct mail is still a dominant ad channel for this vertical, but Mobile, TV Digital and Radio Digital are all growing.  Listen to this podcast now to get top takeaways from one of BIA’s most popular reports on local advertising. BIA analysts share the company’s expectations for advertising spend...

In this podcast, BIA’s Managing Director, Rick Ducey, and Lynn Claudy, SPV Technology at NAB, discuss the winding road for ATSC 3.0, where the industry is advancing and where it needs help particularly from the FCC. Claudy also profiles all the Next Gen sessions, events, and booths at the NAB Show taking place in Las Vegas April 15-19, 2023. Lynn Claudy sits in a leadership role at the intersectio...

A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising content. For maybe a quarter of the cars on the radio with HD Radio receivers, images can also be sent. As radio searches for new pockets o...

2023 brings new services and new revenue opportunities in the world of datacasting across broadcast television. BIA is forecasting $10 billion in non-core revenue in the local TV industry by 2030 (over and above advertising and retransmission revenue). Is the industry on the path to that revenue potential? What advancements are happening in datacasting to lead the way there?     Our guests are exp...

In this podcast, BIA’s VP of Forecasting Nicole Ovadia shares her advertising expectations for Over-the-Top (OTT) local advertising this year. Then she asks Rick Ducey, BIA’s Managing Director, a series of questions we get a lot when analyzing this growing media channel. Listen now to hear about the verticals investing in OTT advertising, the distinctions between OTT and CTV, the increasing connec...

In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “ Never Ride a Rollercoaster Upside Down ” that offers captivating insights into what it takes to be an entrepreneur through good and bad times.  Best known as founder and CEO of Emmis Communications, Jeff’s winding career has taken him from law school to radio...

In this third, and final, episode of the New Year, New Insights podcast series, BIA analysts focus on two large and important verticals for local advertising – Finance/Insurance and Education.   Listen now to hear how the economy, inflation and digital trends are affecting each vertical and what opportunities are emerging for local sellers in 2023. 

In this second episode of the New Year New Insights podcast series, BIA analysts focus on two substantial verticals for local advertising – Restaurants and Legal.   Listen now to hear how the economy, inflation and digital trends are affecting each vertical and what opportunities are emerging for local sellers.  

There's a lot of questions regarding how the economy, inflation and other factors will affect local advertising in 2023.  BIA is going to tackle as many concerns as possible in a podcast series we’re hosting in January: New Year New Insights. Each episode will provide insights and recommendations around key business verticals for local advertising in the January podcast series. This first epi...

As the new year starts, there’s a heightened focus on what it will take to succeed this year, especially with concerns about the economy.  Get actionable insights on how to set yourself up for success during these uncertain times by listening to this podcast with BIA’s Nicole Ovadia, VP Forecasting and Analysis, and C. Lee Smith, CEO of SalesFuel. Nicole and Lee identify strategies that can be use...

There is tremendous movement and change around the rise of automation in the buy-sell workflow for local television. In this podcast, BIA’s Rick Ducey, talks with expert industry advisor Kevin Gallagher to get his perspective on this topic from an agency perspective.  Kevin has deep agency experience, leading local investment planning and activation at major media buying agencies including Spark/P...

2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Auto supply chains, inflation and a potential recession are all concerns that will continue into the new year.  With that backdrop, BIA has issued its 2023 U.S. Local Advertising Forecast, a significant gauge on how the economy will affect overall local advertising nationwide and within local marke...

BIA has been closely examining the growing investments in Over-The-Top (OTT) and CTV. To look at it from an industry expert perspective, BIA held executive interviews while writing the report, The Local Programmatic Marketplace: OTT and Digital Reach Extension Channels .  In this podcast, BIA’s Leyla Chatti and Rick Ducey share top findings from the interviews to offer insights into current observ...

This episode focuses on BIA’s U.S. Local OTT forecast (from June 2022) and what it means for ad spending, localism and broadcasters competing in the OTT space. Hosted by BIA’s Nicole Ovadia and Rick Ducey, this podcast was originally recorded for the TVB and posted on their Thought Leadership Podcasts. Listen now to get BIA’s view on the following key questions: What’s driving OTT’s growth?  What...