LEADING BRANDS® — Wavebreak Podcast

Our guest today reveals the success she’s found diversifying her brand’s marketing strategy by testing unconventional channels most brands haven’t touched in years. Teri Levy joins the Wavebreak Podcast to educate us on everything she knows about growing and building powerful marketing diversification strategies in response to the depreciation of third-party pixels.  In this episode you’ll learn:...

Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to sign up -> Links Mentioned Wavebreak Famous   inBeat Sponsored by Klaviyo...

Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men’s D2C fashion brands.  Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand completely in-house. In this episode you’ll learn:...

In this episode, Dylan interviews Danielle from Famous, a leading landing page platform. Danielle reveals how brands are leveraging a “social commerce” strategy along with landing pages to reduce CAC and drive more revenue this holiday season.   Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Wal...

Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years.  In this episode you’ll learn: The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy.  Exactly when to launch your holiday sales during Q4. Hint: earlier tha...

In this episode, Dylan interviews David from inBeat, a leading influencer marketing agency and platform. David reveals how brands like Soylent and Nordstrom are using micro-influencers to generate 100+ UGC assets/month to leverage on paid social. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Wa...

Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021.  Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation. In this episode you’ll learn: How Growth Buster creates th...

Today, Dylan talks about his favorite moments from past episodes of the podcast in our 200th episode special. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to sign up -> Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DT...

Our guest today reveals how his case study meant to prove how big business could benefit from using higher quality ingredients quickly evolved into a business of his own pulling a million dollars per month.  Daniel Hodgdon joins the Wavebreak Podcast to talk about how he leveraged his non-conventional background into building and scaling Vegamour into a successful company. In this episode you’ll l...

In this emergency podcast episode, you'll find out when iOS 15 is rolling out and everything you need to know. Join Our Private Email List Get the latest on the update to iOS 15 and impact to email marketing by subscribing to our free industry-leading newsletter.  Click here to sign up -> Work With Wavebreak Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sponsored by...

If you want to remain competitive in today’s marketplace with high ad costs, you need a best-in-class email and SMS program. 'Good enough' isn't good enough anymore. A key to a great email program is a great segmentation strategy. In today's episode, learn how to effectively segment and mistakes to avoid. Today Dylan dives into segmentation strategy for a best-in-class email program.  Join Our Pri...

In this episode Dylan Kelley, CEO at Wavebreak, shares everything you need to know about Q4 email and SMS marketing for 2021. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to sign up -> Links Mentioned Dylan’s Klaviyo guest post on pre-Q4 List Priming Ep...

Our guest today leveraged customer experience to grow Olipop 600% in 2020—and they’re on track to DOUBLE that this year. Eli Weiss joins the Wavebreak Podcast to talk about how more companies could be hacking growth by practicing new school customer experience principles. In this episode you’ll learn: What exactly modern CX looks like, and how to make sure you’re not following a dated playbook unl...

Our guest today was a driving factor in remodeling how women’s premium fashion brand NYDJ operates under-the-hood.  Steve Morales joins the Wavebreak Podcast to share how you can start optimizing your team—and your tech stack—for scale. In this episode you’ll learn: How Steve quickly identifies weak points in a tech stack by starting at the top and looking for inefficiencies with “gravitational pu...

Jason Bornstein joins the Wavebreak Podcast to talk about why he believes that modern brands will have a hard time finding success in the future if they make this simple mistake. In this episode you’ll learn: The data-driven strategies Jason used during his 5 years at Bonobos, managing acquisition and rapidly growing the brand  Why acquiring new customers online has become so difficult, and what J...

In this episode Dylan Kelley (CEO at Wavebreak) covers what he's learned in the last 4+ years of hosting the podcast: Growth patterns of the fastest-growing DTC brands to get to $10M then $100M (that you can steal) Your marketing budget is broken (and how to optimize it for more growth in the next 90 days) Top mistakes made by bootstrapped founder/CEOs that cost them millions in growth (from direc...

Learn how HydraFacial became a global success and billion dollar brand with Clint Carnell, CEO of HydraFacial. This episode originally appeared on Wavebreak's Glam & Grow Podcast hosted by Takara Sewitt.  Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to s...

Our guest today shares how Mexacali Blues—an ecommerce and retail brand—deals with the ever-changing ecommerce landscape by focusing on people first. Topher Mallory joins the Wavebreak Podcast to share why he prioritizes delivering experience to his customers (and his employees) instead of chasing trendy tactics. In this episode you’ll learn: Why Topher has made a habit of checking in on his emplo...

Learn how CurlMix was started with $100k won on a game show and scaled into an 8-figure brand. CurlMix was funded with $100k co-founder Tim Lewis won on "Who Wants To Be a Millionaire". Since that initial investment, CurlMix appeared on Shark Tank and hit $1M+ in monthly revenue.  This interview originally aired from Wavebreak's new podcast: Glam & Grow!  Hosted by Takara Sewitt, Wavebreak's Direc...

Curious what we've learned running email & SMS programs for $100M brands?  Dylan Kelley, founder & CEO of Wavebreak, was recently interviewed on the eCommerce Townhall podcast with Jon Tucker. He revealed Wavebreak’s most successful email & SMS strategies for 2021.  Join Dylan and Jon as they dive into advanced topics like:  - Flow Architecture - Segmentation - SMS Marketing And really everything...

Today we're covering what's been going on with paid social and paid search since the latest iOS 14 update.  My guest is Bobby Palmieri, CEO at Lilo Social. They run paid social and paid search for a number of high-growth DTC brands. He shares what they've been seeing, how they've pivoted, and what they're focusing on this summer to prepare their strategy for Q4. And before we get into the intervie...

Our guest today spills behind-the-scenes insights about top performing landing pages he’s seeing as CEO of a no-code landing page builder.    Bob Braham joins the Wavebreak Podcast to talk about what types of landing pages are crushing in 2021—and which ones aren’t. In this episode you’ll learn: What ingredients make up an exceptional landing page, and how you can go about building one yourself—ev...

In this episode, Dylan covers the future of email and how to win with email in an iOS 15 world.  The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email...

Today on the show I'm joined by David Barnett, founder and CEO of PopSockets.  They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years.  Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets. This episode is a replay from February 2020. The 5-Minute Ecommerce Email Market...

Almost a year ago today, I interviewed Alex Dastmalchi, Founder & CEO of Vanity Planet on my podcast.  Today I'm replaying that episode because it's one you can listen to again and again. I've personally listened to it multiple times and every time I leave with new ideas and perspective.  If you want to learn how to grow a company fast and do it right, this episode is a must listen. If you've alre...