LEADING BRANDS® — Wavebreak Podcast

Our guest today is a true expert on an underrated marketing channel about to see massive growth: messenger marketing.  Nick Romaya joins the Wavebreak Podcast to talk about why now is the perfect time to get your foot in the door of messenger marketing.   In this episode you’ll learn: How iOS 14 has affected messenger marketing and why the hype around it has actually created new opportunities for...

Our guest today built an Amazon business that sold $2.4 million dollars of product in his free time while attending college. And then he sold it just before his graduation.  Connor Gross joins the Wavebreak Podcast to talk about his return to the world of entrepreneurial ecommerce. In this episode you’ll learn: How Connor dipped his toes into buying internet businesses by starting with a small tin...

How does a 7-figure brand scale past 8-figure revenues? Chase Clymer joins the Wavebreak Podcast to talk about how his agency Electric Eye does exactly this (and more) for their ecommerce clients. In this episode you’ll learn: How to break out of the 7-figure ceiling most brands run into when trying to scale revenue. Why reaching the first million dollars in revenue might actually be more complica...

This company blew past $30M in revenue amidst a pandemic!   Sean Riley joins the Wavebreak Podcast to talk about how DUDE found success growing from a tiny bootstrapped company started by 4 longtime friends living in a small Chicago apartment.  In this episode you’ll learn: The first step you need to take to bring your product idea to life—and why discovering “World of Wipes” was a key turning poi...

Chirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year. Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool.   In this episode you’ll learn: How a marketing positioning play pai...

The new iOS 14 update is here...  In today's emergency episode, Dylan covers the latest iOS 14 update, the impact to ecommerce, and what you can do to strengthen your marketing mix.  Links Mentioned: Wavebreak: Ecommerce Email & SMS Marketing Agency Schedule a 30 min intro call with Wavebreak 

Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down. Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19.   In this episode you’ll learn: The exact steps Branch Office Furniture took when working at the office...

Most entrepreneurs come to this realization at some point. The sooner, the better. Adi Gullia joins the Wavebreak Podcast to talk about the dilemmas entrepreneurs face when they shift their focus away from their business and onto their reason for chasing the goals they chase. In this episode you’ll learn: The exact moment Adi realized he was defining success incorrectly and what his new definition...

Have you made the realization that your quality of sleep is connected to your performance at work yet? Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies.  In this episode you’ll learn: 80/20 tips towards having the best sleep of your life every night What factors...

Our guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14.  Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition. In this episode you’ll learn: How Dominique found incredible success taki...

Whether you like it or not, if you’re a brand selling online, you’re going to have customers that buy from you that are going to Amazon looking for you . In this episode Dylan and Andrew peel back the curtain to reveal what dozens of brands are doing differently to scale their ecommerce business successfully in 2021. In this episode you’ll learn: The most common misconceptions brands have about la...

According to today's guest, product launches are your business . Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue.  In this episode you’ll learn: How to use product launches to scale to $100 million and beyond Why optimizing for 'spikes' is crucial to launch suc...

Amy Miraflor has built the 'Supreme' brand equivalent for mom's.  Her clothes aren't streetwear, but when they drop new products they sell out the same day. And some customers even resell their hard to get products at a profit.   She's built an incredibly strong community that drives powerful launches and referrals.  Listen now to find out how. The 5-Minute Ecommerce Email Marketing Hack Stop leav...

Edward Wimmer co-founded ROAD iD with his father over 20 years ago.  They started their company as an ecommerce business when ecommerce was just beginning.  And they haven't just survived, they've thrived over the last 20 years, while many other early ecommerce businesses have come and gone.  In this interview Edward shares the timeless principles that keep ROADiD ahead of the pack - everything fr...

Today’s guest is an expert when it comes to leveling up ecommerce brands. In this episode we’re joined by Matt Stafford, Co-Founder and Principal of Build Grow Scale. Matt takes us behind-the-scenes to see what it looks like working with a ton of top brands and generating over $400 million in revenue for them. We also cover how to scale a business without going crazy in this competitive marketplac...

Today’s guest left his work in marketing with the desire and drive to gain more from his daily work. He went from being a marketing manager in NYC, to sleeping in his car in California, to co-founding an 8-figure ecommerce brand. In this episode we’re talking with Josh Pierce, Co-Founder of Jaxxon. We talk about his journey so far, and cover some topics such as: -Insight on branding and marketing ...

Today’s guest is an expert when it comes to building and scaling ecommerce brands. In this episode I’m joined by Michael Epstein, CMO of AutoAnything.  AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki. They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture. Michael and...

We’ve been fortunate to watch ecommerce evolve over the years. As brands and trends come and go, a few things have remained constant. One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization. And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle. SplitBase specializes in helping brands increa...

  Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast. In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin. Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide. Peter and his family we’re living so remotely that there wasn’t really a need for a car.  If they wanted to buy groceries, the...

Dylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way.  In this special episode, we cover: Which Wavebreak clients grew the fastest and how they did it Top trends facing ecommerce brands Facebook ads in 2021  The impact of big retail on ecommerce in 2021 The 5-Minute Ecommerce Email Marketing Hack Stop lea...

In 2004, Justin Gold was a vegetarian searching for a way to fuel his active lifestyle. So he started making varieties of protein-packed nut butter, and now, he’s pretty much reinvented almond butter as we know it. Today we’re joined by Justin Gold, founder of Justin’s. In this episode we talk about his journey from starting in his kitchen, to raising money, recruiting talent, and ultimately exiti...

When Kara Goldin decided to adopt a healthier lifestyle, she had to cut a habit that had been a part of her daily life for years:  Diet Coke. While searching for an alternative, she noticed the lack of healthy options on the shelves of her local Whole Foods. So she decided to create her own. Today we’re joined by Kara Goldin, Founder and CEO of Hint, Inc. She went from a Diet Coke habit to creatin...

The more you know your customers, the easier everything else becomes. And ironically, some in the direct-to-consumer space seem to be afraid of communicating directly with their customers. But the opportunity there is huge, and although it may require stepping out of your comfort zone, it’s a crucial step to growth. In this episode we’re joined by Kyle Ewing, President and Founder of TerraSlate ....

Paving your own lane doesn’t come easy. Especially in a crowded, competitive space. But that’s exactly what the team over at Ugly has done, and in this episode we have CEO and Co-Founder of Ugly Drinks, Hugh Thomas. They’re a great example of a brand being competitive and standing out in a crowded marketplace.  We talk about how they came up with their unique name, give examples of other well know...

It’s easy to follow the typical DTC playbook, but the ones who end up winning are the ones who break the rules. In today’s episode we’re talking to David Wolfe, CEO and Founder of Olivers Apparel. David gives us the perspective of a premium brand thriving in 2020, doing it their own way.  We talk about tips and tools for bootstrapping a business, growing it to 7-figures, along with his retail and...