LEADING BRANDS® — Wavebreak Podcast

Our guest today has helped grow Bespoke Post, a subscription box company, to over 300,000 paying customers.  Alvaro De La Rocha joins the Wavebreak Podcast to explain how he leads a team handling massive revenue in the most effective way possible.  In this episode you’ll learn: What happened between the time Alvaro joined the company as Employee #2 as a do-it-all marketer (10 years ago!) to becomi...

Our guest today is fresh off launching an ecommerce business from scratch in 2021—and his brand already has over 10,000 customers!  Andrew Case joins the Wavebreak Podcast to walk us through what it’s really like to launch an ecommerce brand from scratch in 2022. In this episode you’ll learn: What is Noonbrew, how did it acquire paying customers so fast, and what you need to do to see similar succ...

Mike Sill and Beau Schmitt join the Wavebreak Podcast—in the first episode ever to feature 2 guests—to cover everything from podcast marketing as a consumer brand, to big picture branding, and everything in between. In this episode you’ll learn: The story of how Mike and Beau went from running a boring restaurant to launching a CBD brand. Why Mike and Beau resorted to using their moms’ Facebook ac...

Lillian Tung joins the Wavebreak Podcast to break down how she went from getting doors slammed in her face to running a company doing 8-figures in revenue. In this episode you’ll learn: The polarized “you’re genius” or “you’re crazy” response Lillian faced when initially trying to launch a pubic hair care product line. Why investing in PR was one of the first, and most valuable, moves Fur made in...

Scott Kucirek joins the Wavebreak Podcast to share why he got into the candy business, the rise of OCHO candy, and how the company survived 2020 despite being within 1-2 weeks of bankruptcy for the entire year.     In this episode you’ll learn: How Scott evolved from a complete beginner with zero experience in the chocolate industry to running a chocolate company. Why the candy market has traditio...

Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life.   Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success.   In this episode y...

Our guest today managed to strategically steer his company towards one of their most profitable years ever—in the middle of a pandemic, as a travel brand!   Jacob Durham joins the Wavebreak Podcast to break down NOMATIC’s growth as a company, and fill us in on what’s happened since his co-founder Jon Richards was last on the Wavebreak Podcast. In this episode you’ll learn: The emergency steps NOMA...

Our guest today is a Harvard Medical School dropout turned sommelier! Kristin Olszewski joins the Wavebreak Podcast to share the unique journey she took on the way to founding Nomadica, and the moves she’s made since then to grow the company into an exciting D2C brand. In this episode you’ll learn: Kristin’s favorite part about being a sommelier and how that led to founding Nomadica Why their D2C...

Our guest today launched a business last month, and already their entire inventory is sold out!  Andrew Benin joins the Wavebreak Podcast to walk us through exactly how they did it.  In this episode you’ll learn: What Andrew learned working for Warby Parker, Casper (employee #7), and Magic Spoon. How much branding costs for new DTC startups and how much you should spend on your PR agency. The ‘no-...

Brandon Fishman joins the Wavebreak Podcast to walk us through the formula behind VitaCup’s success. In this episode you’ll learn: What Brandon learned from running an agency before founding VitaCup Several unique ideas on how you can decrease CAC How to build a brand that thrives in today’s marketplace Brandon Fishman is Founder and CEO at VitaCup, a company adding vitamins and superfoods to make...

Join your host Dylan Kelley as he takes a deep dive on the state of ecommerce today, why brands continue to double down on email marketing, and how your brand can learn from the mistakes your competitors are making when they first attempt to lean into email marketing.  In this episode you’ll learn: The D2C marketing trends your brand can’t afford to ignore in 2022  The simplest strategy with the h...

Julie Sawaya joins the Wavebreak Podcast to share how Needed leveraged partnerships and influencer marketing to increase consumer trust in their product—without paying them a dime! In this episode you’ll learn: The authentic trust-first approach Needed used to build a sense of community with their marketing and product vision among practitioners.  Why they reverse engineered the entire business ev...

Raul Galera joins the Wavebreak Podcast to share everything you need to know about referral marketing in 2022. In this episode you’ll learn: The surprising results you can expect from a proper referral program. How to start diversifying your marketing mix by asking for referrals (the right way). The tools, tricks, and tips behind launching a primed referral marketing program in 2022. Raul Galera i...

Your host, Dylan Kelley, shares his short list of the biggest untapped ecommerce marketing opportunities brands need to take advantage of in 2022. Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands. Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walma...

Tye DeGrange joins the Wavebreak Podcast to break down what every ecommerce brand needs to know to drive better results from affiliate marketing. In this episode you’ll learn: The current state of affiliate marketing in 2022: everything you need to know to run a successful affiliate program. How you can better leverage affiliate marketing as a channel, and why it’s important to know what’s changed...

Hector Gutierrez joins the Wavebreak Podcast to talk about growing direct-to-consumer channels, climbing the Amazon rankings, and benefiting from brand partnerships. In this episode you’ll learn: The surprising start JOI had in becoming the product it is today. The 80/20 tactic JOI employs to boost AOV with minimal effort. The steps JOI takes to compete and differentiate on the Amazon marketplace....

Jeremy Horowitz joins the Wavebreak Podcast to talk about what brands must know about the ecommerce marketing landscape as we head into 2022. In this episode you’ll learn: Trends likely to appear in 2022 based on ecommerce data from 2021, and how you can start prepping your brand for the new year. The ecommerce innovation dilemma: why you only have 4-5 months before competitors start copying your...

Our guest today has been making waves throughout the Shopify ecosystem with a unique way to drive higher AOV.  Andrew Foreman joins the Wavebreak Podcast to reveal why donation-based incentives often perform better than discount-based incentives. In this episode you’ll learn: How to stop the race to the bottom typical of heavy discounting strategies, yet still meaningfully increase sales. The prob...

Our guest today is CMO of the largest edibles manufacturer in North America. Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he’s built over a decade of working within the heavily regulated cannabis space. In this episode you’ll learn: How the customer profile of cannabis users differs from mainstream opinion, and why that matters. The strategies Wana Brands is current...

Our guest today is Founder and President of a conversion rate optimization agency responsible for serving massive brands, like Nike, Xerox, and Adobe. Jon MacDonald joins the Wavebreak Podcast to share everything he’s learned about growth while running a conversion rate optimization agency for 12 years, and how much of that will matter during unprecedented times in 2022. In this episode you’ll lea...

Alex Weinstein joins the Wavebreak Podcast to talk about the marketing strategies he employs at Hungryroot, a one-click grocery experience that pulled $200 million in revenue this past year. In this episode you’ll learn: How Hungryroot better understands its customers through a simple quiz that builds a powerful base for their entire data driven approach. Which metrics actually matter to your mark...

Our guest today learned the ins and outs of retail by taking action, despite not having any prior retail experience. Sterling Jones joins the Wavebreak Podcast to share the story of how Jojo’s Chocolate—a brand he co-founded with his own Mom—grew into a retail success. In this episode you’ll learn: The story of how Jojo—Sterling’s Mom—created Jojo’s Chocolate in an effort to satisfy her own sugary...

2021 is already 85% over. What’s your strategy for 2022 looking like? Your host, Dylan Kelley, goes solo on today’s podcast to share his top recommendations on how to set your brand up for record levels of success in 2022.      In this episode you’ll learn: Why you might be wasting time if you’re not focusing on acquiring customers or remarketing to existing customers. An actionable strategy you c...

Our guest today was a key player in growing a smart baby monitor company from 50 million dollars to over 100 million dollars—during the pandemic.  Kady Srinivasan joins the Wavebreak Podcast to talk about how she’s applied her experience working brand-side to her new SVP of Marketing role at Klaviyo, and what she’s telling Klaviyo customers about how they should be reacting to the current marketin...

Maximize your Q4 revenue with this step-by-step email and SMS strategy the Wavebreak Team has been optimizing since 2016.This is a snippet of a recent webinar featuring Dylan Kelley, CEO of Wavebreak.   Join Our Private Email List Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to sig...