LEADING BRANDS® — Wavebreak Podcast

David Morneau rejoins the Wavebreak Podcast to share his expertise as an expert operator. In this episode you’ll learn: How to differentiate your brand amongst increasingly crowded marketplaces. How to get more out of your marketing campaigns by copying strategies the top mobile apps are using to acquire customers. The current state of D2C, and what your brand needs to be aware of as we enter Q4....

This week we’re playing back an episode from the archive where a listener applied Wavebreak strategy—heard on the Wavebreak Podcast—to boost revenue during Black Friday/Cyber Monday. In this episode you’ll learn: How Brian leveraged Wavebreak strategy—heard on the Wavebreak Podcast—to create a significant increase in email revenue for Chirp during Black Friday/Cyber Monday. How Brian steered Chirp...

Your host Dylan Kelley goes solo on this episode to break down everything you need to know about implementing a last minute high-performing BF/CM email strategy for your brand before it’s too late.       In this episode you’ll learn: How you should be grading the performance of your own email program, and why everything ultimately leads back to revenue earned.  Why a large portion of your success...

Adam Hendle joins the Wavebreak Podcast to break down how he founded an 8-figure brand with a surprisingly tiny team, before successfully exiting the company earlier this year. In this episode you’ll learn: How Ballsy scaled to 8-figures in revenue as a D2C men’s grooming brand. What happens behind-the-scenes of an 8-figure brand being run by an incredibly small team, and why finding a great agenc...

It’s that time of the year again. The 2022 Black Friday/Cyber Monday Email and SMS Marketing Plan is finally here to provide industry-leading guidance on the biggest sales of the year. In this episode you’ll learn: All the insights Wavebreak, as a boutique email & SMS marketing agency, has learned from 6 years of running BF/CM strategy for high growth brands.   What’s different about BF/CM strateg...

Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching.   In this episode you’ll learn: The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever. The behind-the-scenes knowledge Andrew soa...

Andrew Gluck joins the Wavebreak Podcast to share what big picture insights he’s learned firsthand from shifting from the agency-side to the investor-side of ecommerce technology and D2C brands. In this episode you’ll learn: What Andrew learned working with some of the fastest growing D2C brands in the world, from Helix Sleep, Rothy’s, and Tommy John, among 50+ others—his list goes all the way up...

Kent Yoshimura joins the Wavebreak Podcast to share how Neuro managed to sell 50,000,000 pieces of product, and why that’s only the beginning for this nootropic gum & mints company. In this episode you’ll learn: Kent’s wild background before starting Neuro. It could have been written in Hollywood! How Neuro, founded in 2015, found liftoff selling nootropic gum and mints, to the point of being stoc...

Kasey Moss from CHOMPS joins the Wavebreak Podcast to share actionable takeaways D2C brands can steal from CHOMPS 2022 marketing strategies. In this episode you’ll learn: A bird’s-eye view of CHOMPS entire organic social strategy, the rationale behind it, and how you can copy and paste bits and pieces for your own ecommerce brand. What’s working in the world of influencer marketing today and how C...

David Morneau joins the Wavebreak Podcast to break down what’s driving results behind the scenes of a micro-influencer marketing agency.  In this episode you’ll learn: The marketing strategies David is seeing drive real, tangible results in 2022.  The realities of attribution in an omni-channel marketing environment, and why the solution is to treat attribution as a trend line. The formula David i...

Join your host Dylan Kelley as he breaks down what’s actually working in ecommerce marketing.   In this episode you’ll learn: How to maintain your composure as a brand owner, marketer, and/or operator, as the ecommerce market continues to evolve at an overwhelming pace.  The strategies that continue to provide reliable results right now, despite recent iOS updates, slow summers, and algorithm chan...

Shanif Dhanani joins the Wavebreak Podcast to help shed light on what A.I. can actually tell you about your marketing strategies, and what A.I. use cases marketers need to be paying attention to in 2022. In this episode you’ll learn: How brands can leverage A.I. to improve their marketing today, no matter how big or small they are. The true optimal winback windows for customers—and why it’s a shor...

David Mauer joins the Wavebreak Podcast to talk about new marketing strategies brands are using to get ahead of their competition. In this episode you’ll learn: Why interactive video shopping could be the strategy that picks up traction in the competitive world of ecommerce. How you can be an early adopter to live video shopping, including how to staff it, ROI estimates, and specific tactical exam...

This week’s episode of the Wavebreak Podcast showcases an incredible interview that took place on our sister podcast, Glam and Grow. Hosted by Takara Sewitt, Glam and Grow interviews leaders at beauty, fashion, and lifestyle brands. She dives into their stories, lessons learned, and perspectives on the changing industry. In this episode, JuE Wong joins the Glam and Grow Podcast to talk about: The...

Lucas Lappe joins the Wavebreak Podcast to share what he’s learned co-founding several successful, uniquely interesting companies. In this episode you’ll learn: How Lucas scaled a D2C brand from $0 to $1 million in just 90 days. What he’s learned running an agency responsible for propelling a lot of high growth D2C brands. Supply chain, manufacturing, strategy, and the foundational basics every fo...

Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing’ over all else. In this episode you’ll learn: How Michael approaches product seeding with celebrities and influencers by treating them like family. How Lalo tripled the size of their distributed team without hurting their family-first etho...

Chad Meyerson joins the Wavebreak Podcast to share everything from developing non-conventional ecommerce strategy that converts, to how he’s managing supply chain challenges in 2022. In this episode you’ll learn: How Chad handles inventory challenges and unpredictable supply chain surprises. Everything you need to know about implementing a ‘try before you buy’ program that ships customers’ orders...

Colm Mackin joins the Wavebreak Podcast to break down how he and his wife grew an interesting idea few people were thinking about into a successful business.   In this episode you’ll learn: The details behind Colm’s previous career structuring investments for hedge funds and Helen’s previous career as a competitive hair stylist. The story from Fashion Week that led him and his wife to starting Act...

Natanel Bigger joins the Wavebreak Podcast to share the playbook he uses to build modern luxury brands. In this episode you’ll learn: How Nate’s unique background building some of the most well known brands in the world has helped him scale Monpure London. What modern luxury brands look like in 2022, how they’ve evolved over the years, and how luxury brands can compete with D2C brands that utilize...

Ana Santos joins the Wavebreak Podcast to share her process behind developing a sticky, authentic voice on social media. In this episode you’ll learn: How brands can be themselves on social media without sounding fake. How Ana manages to generate engagement and drive word-of-mouth across Twitter, TikTok, Instagram, and more. How to find relevant fandoms from within your follower base to join conve...

Chip Overstreet joins the Wavebreak Podcast to share how he parlayed his previous experience in ecommerce into scaling Spiceology to over 140 employees.  In this episode you’ll learn: How his previous ecommerce experience prepared him for rapid growth at Spiceology How to build a team the right way, including when to level up your leadership team The approach Spiceology took to differentiate marke...

Vincent Bradley joins the Wavebreak Podcast to reveal several systems he relies on to ensure his business experiences automatic growth. In this episode you’ll learn: The KPIs Vincent cares about most while running Proper Wild as a data driven brand, and how that affects his approach towards future growth.  Concrete tactical examples on how to scale your ecommerce brand, including how to hire a co-...

Andrew Case returns to the Wavebreak Podcast to break down notable events in ecommerce from Q1, how he’s thinking about the future of ecommerce, and the systems behind launching a successful ecommerce brand in 2022.  In this episode you’ll learn: How ecommerce brands are dealing with selling out of stock, and why the messaging in your marketing can make all the difference in how customers respond....

Matthew Jung joins the Wavebreak Podcast to share strategy and tactics behind the massive success of Last Crumb, a luxury cookie company that approaches marketing differently than most.    In this episode you’ll learn: Why they use a ‘drop’ model instead of a traditional ‘always on’ ecommerce model How they scaled from 0 to 40 employees (and what they learned about team building in the process) Ho...

Eric Wu joins the Wavebreak Podcast to share everything he’s learned from growing Gainful: from marketing to hiring to product to supply chain. In this episode you’ll learn: How the first Gainful product was concocted inside a tupperware container in Eric’s dorm room. Why you won’t find an ‘add to cart’ button on the Gainful website. Hint: it’s intentional.  The actions responsible for Gainful’s s...