LEADING BRANDS® — Wavebreak Podcast

Dan Zavorotny, COO and Co-founder of Nutrisense, joins the Wavebreak Podcast to discuss the hiring and marketing playbook that scaled the company from a Wix website to 170+ employees.  You'll also learn: The exact hiring process Nutrisense uses to hire top talent, including specific case study examples  How Nutrisense uses their Quiz to execute a personalized, data-driven customer acquisition stra...

Calvin Quallis, CEO and Founder of Scotch Porter, joins the Wavebreak Podcast to discuss the brand's rapid growth, retail expansion, $11 million Series B, and more.  You'll also learn: Marketing strategy as an omnichannel brand with DTC, Amazon, and retail presence in Target, Walmart, and more Keys to building out a strong leadership team, from recruiting to team structure Calvin Quallis is the CE...

Vanessa Pham, CEO and co-founder of OMSOM, joins the Wavebreak Podcast to share her experience starting and scaling the brand from initial concept to national retail.  In this episode you’ll learn: The story and origin of the OMSOM brand, including multiple iterations of the early brand Lessons from launching DTC and scaling into Whole Foods and Target Hiring strategy and recruiting as a high-grow...

Chase Ramey is the VP of Finance at Organifi and has been with the brand since 2017. He joins the Wavebreak Podcast to share his experience overseeing finance at the high-growth brand, as well as his strategy for 2023.  In this episode you’ll learn: The unique and unlikely story that led to Chase joining Organifi Top learnings and lessons from scaling Organifi profitably while bootstrapped 2023 fi...

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years. In this episode you’ll learn: The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today) How they increased revenue 30% by expanding internationally and which countries besides the US are...

Jeremy Horowitz joins the Wavebreak Podcast to share how brands can win in 2023 and beyond.  In this episode you’ll learn: Current state of DTC in public and private markets Key metrics and levers to maximize profitability How you can leverage inventory management and merchandising to drive growth Jeremy Horowitz is the Partner Marketing Lead at Gorgias. Links Mentioned Gorgias Jeremy Horowitz Lin...

Ty Haney, Founder of TYB, Joggy, and Outdoor Voices joins the Wavebreak Podcast to share her experience building a leading lifestyle brand. In this episode you’ll learn: Top learnings and lessons from scaling Outdoor Voices into a top brand The modern playbook for building a brand that lasts Tactical examples of community building to maximize loyalty and drive new customer referrals And so much mo...

Hailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch. In this episode you’ll learn: The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight  Marketing channels working in 2023 for the brand and how they market themselves as a retail brand Their growth strategy beyond gr...

Braxton Manley of Braxley joins the Wavebreak Podcast to share his journey building a lifestyle brand starting with the world's comfiest Apple Watch bands. In this episode you’ll learn: The brand's strategy for accelerating growth by launching new products Top performing marketing channels for the brand today (with examples) Tactical examples of community building to maximize loyalty and drive new...

Haley Pavone joins the Wavebreak Podcast to talk about Pashion Footwear and how the brand has scaled by decreasing ad spend and leveraging organic TikTok content. In this episode you’ll learn: The TikTok Strategy that has generated 40+ million views on a single post for free Marketing channels working in 2023 for the brand and how they're intentionally decreasing ad spend Their unique utility pate...

Dylan Kelley, founder & CEO at Wavebreak, and guest David Morneau, Managing Partner at inBeat talk about the 2023 growth playbook across TikTok, Influencer Marketing, Lifecycle Marketing, Brand Building, and more.  Links Mentioned Inbeat Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesse...

Amy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand. In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands.  In this episode you’ll learn: Amy’s top learnings as a venture capitalist that accelerated the success of Madison Reed How the brand excelled at navigating challen...

Ben Tregoe joins the Wavebreak Podcast to talk about the current state of DTC brand valuations and how brands can maximize profitability in 2023. In this episode you’ll learn: Current state of the market and DTC valuations Recommendations for increasing profitability Best practices you can steal from leading brands like Lululemon and Canada Goose Ben Tregoe currently serves as Chief Executive Offi...

Dylan Kelley dives into the top challenges facing brands in 2023 and how you can be ahead of the pack in every way. Links Mentioned Schedule a Call Join our Email List Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily...

Dylan Kelley covers the top challenges facing brands today and how brands can continue to grow despite these challenges, with tactical and actionable examples shared along the way. Dylan Kelley is Founder and CEO at Wavebreak, the leading email & CRM agency for brands. Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sponsored by... Klaviyo — Over 265,0...

John Roman joins the Wavebreak Podcast to talk about BattlBox and how the 8-figure subscription box company has grown revenue by leveraging organic content.  In this episode you’ll learn: How BattlBox scaled YouTube Shorts into their #1 Marketing Channel in less than 12 months The impact of a dedicated Netflix Series on their revenue, plus how the show was originally picked up by Netflix Additiona...

Joe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022. In this episode you’ll learn: KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their business Positioning strategy to make your brand stand out from incre...

Ariana Ferwerda joins the Wavebreak Podcast to talk about Halfdays fast-growth, innovative community marketing strategies, and how the brand maximizes growth every season. In this episode you’ll learn: The community and content strategy Halfdays uses to build customer loyalty via Slack (yes, Slack) Behind-the-scenes of a rapidly growing seasonal brand from marketing to inventory planning Product e...

Dylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023. In this episode you’ll learn: How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions. The number one mistake CRM and lifecycle programs make and how it cripples their potential wit...

Marshall Conley joins the Wavebreak Podcast to talk about launching brands using innovative marketing strategies. In this episode you’ll learn: Creating a real world product based on 700,000 suggestions, 5.5 million likes, and almost a million human beings via TikTok. What is a Discord community and how did it play an important part in Slø’s success as a modern brand.  How doing things differently...

Andrew Case returns to the Wavebreak Podcast for the third time to break down the strategies he’s relying on today to run a successful D2C brand, recent product launches, and what goes into launching a new product. In this episode you’ll learn: How he scaled Noonbrew into a D2C success story. The exact framework behind his most recent 6-figure product launch—that happened in a single weekend. The...

David Morneau joins the Wavebreak Podcast to riff on what’s changed with Q4 marketing strategies for 2022.  In this episode you’ll learn: The reason why Black Friday sales are starting earlier and earlier as the D2C space grows more competitive, and why your brand should consider starting even earlier. The behind-the-scenes economics of influencer marketing in 2022, now that influencers are growin...

This week we’re showcasing a conversation about Merit Beauty with Aila Morin and Takara Sewitt from the Glam & Grow podcast, where leaders from top beauty, skincare, fashion, and lifestyle brands are interviewed about their journey. In this episode you’ll learn: How Merit Beauty has rapidly grown into a leading beauty brand sold in over 800 Sephora stores, within their first year of operation. Why...

Your host Dylan Kelley goes solo on this episode to break down everything your brand needs to be aware of when it comes to changes brought on by iOS 16.   In this episode you’ll learn: Do you need to worry about iOS 16 affecting your brand’s marketing performance? Or is this update more mild than iOS 15? The new owned marketing channel iOS is bringing in 2023, and what you need to know before it’s...

Dustin Jones joins the Wavebreak Podcast to break down growing D2C brands in 2022. In this episode you’ll learn: Modern strategies for growing the next big D2C brand. A guide to acquiring and scaling new brands while remaining profitable the entire time. The unit economics every brand should be aiming for (and we’re not talking about CAC or LTV). Dustin Jones is Co-Founder and CEO at Unified Comme...