LEADING BRANDS® — Wavebreak Podcast

One-time customers are the worst. They're expensive to acquire and sometimes not even profitable. In this episode of the Wavebreak Podcast, I reveal our exact strategy for getting rid of one-time customers and turning them into customers for life. The secret? A magic 3-part email sequence. You don't want to miss this episode. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving mon...

100% PURE grew from nothing to nearly $30 million in annual revenue with no investors. In this special episode, I chat with Ric Kostic, co-founder and CEO of 100% PURE. You'll learn: How 100% PURE bootstrapped their way to 8-figures The secret Ric uses to stay productive (he learned it from Mark Cuban) And more! Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the tabl...

You’re losing money by not having live chat on your ecommerce store. Today on the show I’m joined by Jon Tucker, founder and CEO of HelpFlow - a 24/7 live chat team for ecommerce stores. Listen to learn: How to get started fast Jon’s entire live chat strategy after working with hundreds of ecommerce brands Specific mistakes to avoid The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on...

Want to land lucrative partnerships with some of the biggest names on YouTube? Joe, Director of Marketing at Antlion Audio, has mastered building relationships with top influencers. On this episode of the Wavebreak Podcast, he reveals his entire influencer marketing strategy. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you...

Stop worrying about your competition. Stop looking for the next marketing hack. Just listen to this podcast interview. Mike Cregan reveals the real secret to building a successful brand that crushes the competition. He's the founder of Butler Luxury - they make the world's best clothes hangers. They've made the hangers for designers like Chanel, Calvin Klein, Michael Kors, Petit Bateau, Diane Von...

Wouldn't it be nice if you could cut your workload in half? What about without having to hire someone? It sounds impossible, but it's not. Sadeek Daya is the founder of VanGo Vapes and this is exactly what he's done. In this episode we talk about how to get your ecommerce business out of your brain using automation and software. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the...

Today I'm joined by Cindy Collins, the founder of Euphoric Herbals. She's grown her ecommerce store to over 2,000 orders per month and has a team of 10 supporting the business. She's been able to remove herself from the day-to-day hustle and transition into a true CEO role. Listen to learn how she built a great team and removed herself from her business. The 5-Minute Ecommerce Email Marketing Hack...

Every week I talk with founders of ecommerce stores doing $2 million, $5 million, $10 million, $20 million/year or more. And despite their growth and success, they all have one thing in common... They still live in fear and stress and lack of certainty. If you run a 7 or 8-figure ecommerce store, this episode is a must-listen. You'll learn exactly how to lower your stress levels and increase your...

Today on the show I chat with Stephen Carl, founder of Needle Movement - an ecommerce strategy company. Stephen founded Needle Movement after 18 years of working with larger companies like Lafayette 148 New York where he led digital business from $8 million in annual revenue to nearly $45 million. Today on the show he shares: How to find low-hanging fruit that'll help you scale fast How to stand o...

This week on the podcast I chat with Kristi Soomer, founder of Encircled. We dive deep into her influencer marketing strategy - everything from finding influencers to paying them. And much much more... As a bonus, we also talk about Kristi's summer intern strategy! Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing...

I've put together a quick and easy checklist to make sure you are getting the most out of your email marketing. This week I go in depth about each of the steps and how to increase your email revenue. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this...

Do you have a never ending todo list? Do you wish you could get more done? Do you wish you could work less? In this episode, I reveal 5 simple tactics to work less and get more done. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go thr...

In today's episode, Grant Segall from TsuNAMI Click, reveals the #1 ecommerce conversion killer and how to fix it. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you nee...

Abby Walker grew her business from $650k in 2016 to $3mm in 2017. Then in the beginning of 2018, she lost her passion for the business. She doubted herself and the first 6 months of 2018 were a struggle. But she was able to bounce back and close out 2018 with $4mm in sales. Listen to learn how she did it. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great em...

Here's the deal: your marketing is too broad. And you might not even know it. That's why you have to listen to this podcast with Dr. Amy Baxter, founder and CEO of PainCareLabs. She's also known for turning down "Mr. Wonderful" on Shark Tank. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 f...

98% of your website visitors won’t buy from you today. On today's show we dive into why they don't buy and how to fix it. I'm joined by Jon MacDonald, founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox and more. He regularly contributes content on conversion optimization to publications like Entrepre...

Scaling your ecommerce business always comes with challenges you didn't expect. It seems like there's always more work to do, especially when you're growing fast. The good news is that you can automate parts of your ecommerce business. Today on the show Charles Palleschi, founder of Spark Shipping, shares how. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without gre...

Recently Nat Eliason, founder of Growth Machine, grew an ecommerce blog from 0 to 150,000 monthly visitors in 8 months using SEO and content marketing. In today's episode he shares all of the details and much more. Listen now. Links: Wavebreak SEO Case Study Clearscope Nat's Blog Nat’s Twitter Cup & Leaf Listen on iTunes Get new episodes via email Learn more about Wavebreak You're leaving mone...

"I just got out of the holiday season and keeping up with customer service was a nightmare. I don't want to do that again." Does that sound familiar? Customer service is a ton of work, but extremely important in any ecommerce business. Today on the show we talk about how to scale your customer service without the headaches. I'm joined by Vincent Phamvan, Head of Growth at Simplr. He's an...

Today on the show I'm joined by Devesh Khanal, founder of Growth Rock, a conversion optimization agency for ecommerce brands. We talk about... Top ecommerce CRO myths The average conversion rate (it's not what you think) An entire list of conversion increasing ideas for improving your store The first thing you can do to increase your conversions starting today Listen now. Links: Wavebreak Text CRO...

Today on the show we dive deep into the art & science of ecommerce retargeting. I'm joined by Serge Salager, CEO of RetargetLinks, and he shares all of his insider retargeting tips and tricks. Listen now. Links: Wavebreak RetargetLinks 15 Statistics on Retargeting Criteo AdRoll Listen on iTunes Get new episodes via email Learn more about Wavebreak You're leaving money on the table with bad ema...

Content marketing is one of the highest converting marketing channels in ecommerce. Today on the show I'm joined by Chris Chasteen, CEO of Silicone Depot and co-founder of Content Cucumber. Listen to learn the exact content strategy he used to double his organic traffic sales, PLUS 2 bonus strategies. Links: Wavebreak Silicone Depot Content Cucumber - First 5 people get a FREE SAMPLE with code WAV...

Ever feel like your store isn't growing fast enough? Maybe your sales have even stalled... That's exactly what happened to today's guest Mehdi Kajbaf, co-founder and CEO of Matboard and More. They do custom made-to-order artwork framing online. And after growing a lot year after year, growth stalled... Listen to find out why their growth stalled and how Mehdi turned things around. Links: Wavebreak...

Today on the show I'm joined by Nick Disabato, founder of Draft and creator of the Ecommerce Email Mastery course. Email marketing is a pain in the butt. It's time-consuming and it's hard. But on the flip side, it's extremely profitable. With the right email strategy, you could increase your sales by 20% or more. In today's episode Nick and I break things down and make email marketing simple. Nick...

There's a bunch of people who visit your Shopify store and don't buy anything. They just leave and disappear forever. One of the reasons those people don't buy is price. They might think your prices are too high or maybe they simply can't afford your products right now. Today on the show Charlie Youakim from Sezzle shares an easy way to capture more sales and combat price objections without loweri...