LEADING BRANDS® — Wavebreak Podcast

Today on the show I'm joined by Gunhee Park, the founder of Populum, a direct-to-consumer CBD oil brand. Because they're in the CBD space, typical marketing tactics, such as FB ads and Google PPC ads, are unavailable. Yet they've still managed to sell millions of dollars of product. Listen to this episode to learn how. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Wi...

Ever wonder how to make your products go viral? Today's guest, Tyson Walters, has done it multiple times with his ecommerce store Shed Defender. Their marketing has been seen by over 100 million people and they've been featured on Shark Tank, Oprah, and many other top publications. Listen now! The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketin...

The cost of Facebook ads is always rising. Today on the show I'm joined by Robert Patton, owner and creator of Sheath Underwear. He shares how they're using Instagram and YouTube influencers, athlete sponsorships, podcast sponsorships, and giveaways to grow their brand. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're mi...

Today is a very special episode of the Wavebreak Podcast… EPISODE 100! In this episode, Dylan shares: How the Wavebreak Podcast was started How Klaviyo became a sponsor of the podcast His top 3 lessons learned interviewing 100+ 7 and 8-figure entrepreneurs And much more! This is a fun episode for you to enjoy for the busy holiday season. The 5-Minute Ecommerce Email Marketing Hack Stop leaving mon...

Ad costs keep rising and they're only going to get more expensive in 2020. What does that mean for your ecommerce store? Will you be able to keep growing it? Or will you have to start worrying about cash flow? What would you do if Facebook or one of your ads channels disappeared overnight? Today I'm joined by Logan Christopher, co-founder and CEO of Lost Empire Herbs. He doesn't have to worry abou...

Today on the show I'm joined by Amy Perez, founder & CEO of Primal Pit Paste.  P3 was “home grown” out of her kitchen for her family, when she struggled to find natural deodorants that worked. Since then, it's grown into a very successful ecommerce business, very fast. Their products are also available in retail at Walmart, Target, and Whole Foods. In this episode she shares how to build a great t...

Branding is super important. It determines the success of your marketing.  It controls how much you can charge. The list goes on. A great brand makes life a lot easier as an ecommerce store owner. On this episode I'm joined by Teddy Giard, co-founder of Kanga Coolers. Their growth has been fueled by great branding at the core. It even led to a Shark Tank appearance and a deal with Mark Cuban. The...

Today on the show I'm joined by Zee Schwab from Sayar Care.  Sayar Care is making amazing headway despite being in a very competitive space filled with well-funded competition. Listen to find out how. The Black Friday Email Success Checklist Don’t leave money on the table this Black Friday and holiday season. Download our 2019 edition “Black Friday Email Success Checklist” to crush your competitio...

Ever wonder what the most successful ecommerce brands do on Black Friday and Cyber Monday? Today I'm joined by my good friend Mat Bingham from Justuno. We dive into the behind-the-scenes strategy that some of the biggest brands in ecommerce use to dominate Q4. Prefer video? Check out the show notes for a link to the video replay.  The Black Friday Email Success Checklist Don’t leave money on the t...

In this episode you're going to learn how to get started with ecommerce affiliate marketing. You'll discover: - Everything you need to know to launch a successful affiliate program for your ecommerce store - The affiliate marketing "funnel" that consistently brings in new affiliates - How to come up with a win-win commission model - The secret to long-lasting relationships with affiliates Today's...

Today on the show I'm joined by Chris Gronkowski, former NFL player turned entrepreneur. He's now the founder and CEO of Ice Shaker.  In this episode, you'll discover: - His experience raising investment on Shark Tank from Mark Cuban and Alex Rodriguez - The #1 problem he faced as he's grown the business and how he solved it - His advice for building a team and getting out of the day-to-day of the...

Discover what the top 1% of ecommerce brands know that you don't. This super simple 2-part BFCM marketing funnel will maximize your Q4 revenue. This is the exact strategy top 100 ecommerce brands use to dominate Black Friday and beyond with email and loyalty. Joining me to tackle this topic is Fiona Stevens from LoyaltyLion. Listen now! The Black Friday Email Success Checklist Don’t leave money on...

Ever wonder the secret to making your brand seem high quality and premium? Today's guest, Ben Wieder, branding expert and founder of Chassis, knows the answer. He's built a premium ecommerce brand that sells over 7-figures per year. In this episode, you'll discover all of Ben's secrets around building and positioning a premium brand. As a bonus, he also reveals their exact YouTube influencer marke...

How do you communicate your product to the marketplace? What words and branding do you use to describe your product to your customers? Today's guest, Scott Unkefer, founder of Just Panela, took a product considered "low class" and got it into Whole Foods globally. And he did it in record time - faster than any other brand in the world. Typically it takes 5 years to get into Whole Foods on a global...

Record-breaking holiday revenue is great, but fulfilling all those orders can be a huge pain. Today on the show I'm joined by Sam Davidson from Batch USA. Listen to learn how he thrives in Q4 by hiring extra team members. You'll learn his exact process for sourcing candidates, hiring, training, and much more. The Black Friday Email Success Checklist Don’t leave money on the table this Black Friday...

Black Friday will be here before you know it. Want to have your biggest Black Friday ever in 2019? This step-by-step email strategy will be your secret weapon. In this episode, you'll learn: - The costly mistake 99% of ecommerce stores make with their Q4 email marketing - How to come up with a killer Black Friday offer - How many emails to send BFCM weekend and when to send them - How to ensure yo...

In this episode, I'm joined by Michele Romanow, Co-Founder & President of Clearbanc, venture capitalist, 5x founder who sold her last company to Groupon, and a judge/host of Dragon’s Den, the original Shark Tank. We discuss all of the details of raising capital to grow your ecommerce business — everything from VCs to loans to how you should invest the money. This episode is must listen for any...

Direct-to-consumer footwear brand Oliver Cabell has grown to over $445,000 per month in sales in less than 3 years. They're bootstrapped with a very small team, yet they consistently sell out of their products. What's their secret? Find out by listening to my chat with Scott Gabrielson, founder of Oliver Cabell. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without g...

With the right content marketing strategy, you can accelerate your ecommerce growth. Today on the show I'm joined by Chris Chasteen, co-founder of Content Cucumber and CEO of Silicon Depot. Using content marketing, Chris has nearly doubled the revenue of his ecommerce store. Listen to learn his exact content marketing strategies—everything from keyword research to promotion. The 5-Minute Ecommerce...

Kitty Poo Club is doing over $1M in monthly revenue with their unique product. Today on the show I'm joined by Chad Kauffman, co-founder of Kitty Poo Club. Listen to learn their marketing and retention strategies for growing an 8-figure ecommerce business. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures p...

The Groomsman Suit started in 2016 and they did $2.5mm in 2018. This year they are projecting more than $4mm in sales via their online store. Today on the show I'm joined by co-founder Diana Ganz and she reveals exactly how they grew so fast. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of rev...

Today I'm joined by returning guest Steven Sashen, founder of Xero Shoes. Last year Xero Shoes did $8.8mm in revenue, but today Steven's sharing 3 reasons why you DON'T want your business to grow. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this che...

Parachute Home is a popular direct-to-consumer home essentials company. Today we're going behind the scenes with Luke Droulez, CMO of Parachute and employee #1. Listen now to learn how Parachute grew from 0 to over 100+ employees while taking the marketplace by storm. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6...

Your revenue might be growing, but what about your profit? Do you know your numbers? Here's the sad truth: as most ecommerce businesses grow their revenue, their profit margin goes down. Nobody teaches you how to manage your financials as an ecommerce business. It's overwhelming, stressful, and complicated. But it doesn't have to be. Today on the show I'm joined by Adam Lean of the CFO Project. He...

Branding can make or break your ecommerce business. Good branding allows you to charge higher prices. Good branding increases conversion rates. It's a really big deal. But it's also really difficult to get right. Today on the show I'm joined by Lindsay Rubin from V-dog. She's mastered the art and science of branding and today she shares all of her branding secrets and more... Listen now. The 5-Min...