LEADING BRANDS® — Wavebreak Podcast

Today on the show I'm joined by Jay B Sauceda, founder of online store Texas Humor and CEO of Sauceda Industries, a leading 3PL.  With over 1.3 million followers, Jay shares his 2020 social media marketing strategies including: - What they're doing to grow their follower base - Types of content that's working well right now - The viral content brainstorming that drives shares and grows their brand...

In today's episode I had a really fun conversation with Peter Keller who is CEO of FringeSport. He started the company 10 years ago (100% bootstrapped) and he's working towards his vision to scale it into the Patagonia of the garage gym fitness movement. He's made great progress towards that goal already without advertising and without taking on any outside investment.  If you want to build a big,...

With ROAS getting worse every year, it can be stressful as a consumer business owner. Today on the show I'm joined by Calvin Quallis, Founder and CEO of ScotchPorter.  He went from getting 6x ROAS in the good 'ol days to now getting 2x ROAS if he's lucky. But he's not worried. He spent the last few years diversifying his business and as a result, he's confident about his company's future.  In this...

Today on the show I'm joined by Mehdi Farsi, co-founder of State Bicycle Company.  We talk about how they're driving growth during these crazy times as well as their plans for the rest of 2020. We also talk about tried and true topics like brand collaborations. They've collaborated with iconic brands like Rick and Morty, The Simpsons, and Froot Loops.  The 5-Minute Ecommerce Email Marketing Hack S...

Bethany McDaniel launched her skincare brand Primally Pure in 2015. Since then, she's grown the company to 30 employees with customers all over the world.  They were able to scale in the competitive world of skincare by doubling down on product and a great content strategy. Listen to learn more! The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email market...

Another extremely timely, behind-the-scenes episode for you. Today on the show I’m joined by Brett Curry, CEO and co-founder of OMGCommerce — a leading ecommerce Google, YouTube, and Amazon ad agency. In this behind-the-scenes conversation, you’ll learn: - What's working with Google, YouTube, and Amazon ads right now - The messaging that's working right now for Brett's 85+ ecommerce clients - How...

Today I'm joined by Fran Dunaway, co-founder & CEO of TomboyX.  Over the last 7 years, they've grown to millions in revenue and a team of 32.  On today's episode I go behind-the-scenes with Fran on TomboyX's team, meeting cadence, and more.  You'll learn tried and true tactics you can implement to improve productivity and communication with your team.  The 5-Minute Ecommerce Email Marketing Hack S...

Today on the show I’m joined by returning guest Jon MacDonald, founder and President of TheGood.com — a leading ecommerce and DTC conversion rate optimization firm. In this behind-the-scenes conversation, you’ll learn: The #1 mistake your brand must avoid right now What top brands are doing to grow sales through this time period (with exact examples) Should you use a COVID banner on site? The one...

Many of us start our business to create freedom in our lives.  But then we become a slave to our own companies.  We never unplug and work as much as can. There's always something to do and new problems pop up every single day.  But working less and living a life outside of work is actually one of the best things you can do as an entrepreneur.  In today's episode I'm joined by Ashley Merrill, found...

In this episode I'm joined by Steve Gallo, President of OOFOS, a footwear brand described by many customers as "life-changing".  Before running OOFOS, Steve held various leadership roles at Adidas. Now he's creating an entire new category in footwear and crushing it.  We chat in-depth about:  - Leadership styles for tough times - Growth strategy for 2020 - The future of retail online and beyond Do...

MUST-LISTEN: Today on the show I'm speaking with Russell Stone, co-founder and CEO of VIRUS - a performance compression clothing brand. We chat about what it's like being named VIRUS in a time like this. We also talk about Russell's experience working in ecommerce during the last recession.  He was working for a 130-person brand that survived the tough times, but that company ended up failing post...

In the last 3 years, Danny Taing has grown his company Bokksu from $0 to $5 million in annual revenue. In this episode we dive deep into: - Branding: why you need it more than ever in 2020 - Marketing: what to do about rising ad costs - Vision: how a big vision will motivate you and reduce stress and anxiety And of course, much more - listen now! The 5-Minute Ecommerce Email Marketing Hack Stop le...

Super excited for this interview and no, it's not clickbait.  Dorie Smith is founder and CEO at Of Mercer - a modern clothing brand for women who work. She's grown the business to millions in annual revenue without spending money on advertising.  How'd she do it? Listen to the episode to find out.  If you spend a lot on ads, this is a must-listen for discovering strategies outside of Facebook and...

Every ecommerce business has some seasonal ups and downs. Having the ability to maximize sales during the upturns and reduce impact of the downturns almost sounds too good to be true. But that's the power of focusing on email and retention marketing. In today's episode Dylan Kelley (founder/CEO of Wavebreak and host of this podcast) discusses how this works in practice. Links Mentioned:  - Schedul...

Not too long ago, Patrick Sullivan Jr. was over $4 million in debt and not sure if his business would succeed. Since then, he's turned things around and the business has taken off.  They did $7 million in sales in 2018 and $9 million in 2019. Today on show Patrick, co-founder & CEO of JigsawHealth, shares everything:  - How he got over $4 million in debt - Profit margins and how much they spend on...

Today joining me is Byron Walker, owner of SurvivalFrog.com, the largest and most well-known e-commerce store in the survival niche. After years of growth and millions in sales, SurvivalFrog started to go under in 2017. It was a long and painful journey, but the company was able to bounce back and finished 2019 more profitable than ever. Listen to learn how Bryon turned around his business from he...

Today on the show I'm joined by Elizabeth Davis, founder/CEO of Shedavi, an all-natural hair care brand. In this episode she reveals: - Her most effective ad strategy leveraging content - The marketing strategy she's doubling down on for 2020 (it's not what you think) - The hiring framework she's used to keep her business profitable while growing And much more. Listen now! The 5-Minute Ecommerce E...

Special BONUS episode! Part 2 of our Retention Marketing Series...  Building a brand is one of the most profitable things you can do for your ecommerce business.  But how the heck do you do it?  Listen to this bonus episode to learn how to use branding and retention marketing to massively scale your ecommerce business. Links Mentioned: Wavebreak Wavebreak's Retention Revenue Calculator Wavebreak's...

How do you bootstrap an ecommerce business to 7-figures with a small team of 3? Find out in this episode of the Wavebreak Podcast. I'm joined by Adam Hendle, founder of men's personal care brand Ballsy. In this episode he shares: - How they've quickly grown to millions in revenue with a small team - Influencer marketing strategies for 2020 - Branding advice to make your advertising and marketing s...

Today on the show I'm joined by David Barnett, founder and CEO of PopSockets. They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years. Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Witho...

Today on the show I'm joined by Ben Scrivens, owner of Fright-Rags, a horror shirt company. He started the company in 2003 and has been in business for over 16 years. In this episode he shares: - How ecommerce marketing has changed over the last 16 years - The impact of the financial crisis of 2007–2008 on his business and his plan for the future - The marketing channels he's doubling down on and...

Special BONUS episode! Search Retention Marketing in good ole Google, and what you’ll find is mostly… a bunch of fluff. Some stats, and quotes, and charts… a software pitch. This is not that type of content. The trend we see over and over goes something like this: Fast-growing ecommerce store finds initial success on the back of one or two highly successful campaigns, product mentions, marketing t...

United By Blue is an outdoor brand with a rapidly growing ecommerce presence. They also have their own stores and wholesale to over 1,300 retail partners worldwide. Today I'm joined by the founder and CEO, Brian Linton. He shares what United By Blue is doing to stay competitive in 2020 as ad prices increase and the ecommerce space gets more competitive. Listen now! The 5-Minute Ecommerce Email Mar...

Today on the show I'm joined by William Forshaw, founder and CEO of Maxwell-Scott.  He's grown the multi-million dollar business into a global brand selling in the US, UK, Australia, and many other countries.  Listen to learn how. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and pro...

Today on the show I'm joined by returning guest, Ryan Popoff of Popov Leather. This is his 3rd time on the show and in the last 3 years he's grown his business 3x - that's a lot of 3's! In today's episode, you'll learn: - The key hire that changed everything for Ryan's business and removed him from the day-to-day - How Ryan got rid of his bank account anxiety - The method Ryan used to increase rev...