LEADING BRANDS® — Wavebreak Podcast

Today I have a special episode for you. I chat with Pat Walls, founder of StarterStory. He's interviewed over 80 ecommerce brands and learned all of their secrets. Today on the show he shares a few including: Patterns he sees across the most successful online stores Top 3 marketing channels every store needs to get right The craziest thing he's learned after interviewing over 80 ecommerce entrepre...

Everyone talks about how great influencer marketing is. But it's hard and time-consuming to implement. And you're already super busy. What if there was a way to just automate the entire process from start to finish? Inside today's episode with Brett Bernstein from Gatsby learn... How to reach out to influencers who are interested in your brand on autopilot The best offers to make to influencers to...

Happy New Year! To help you get started in 2019 on the right foot with email marketing, I'm giving away $600 worth of ecommerce email marketing coaching. Listen for the full details. Click here to enter ->

In this episode, I dive into an easy-to-follow guide for turning email marketing into a top revenue driver for your Shopify store in 2019. I break it down month by month and give you a specific action item for every month of the year. Just a simple action item that you can do to improve your email marketing. These small projects will add up fast and if you do things right, you'll make more money f...

Loyalty programs in ecommerce are incredibly powerful. They get people to spend more money and spend more frequently. Today on the show I'm joined by Charlie Casey, co-founder and CEO of LoyaltyLion. We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases. Listen to learn how the most successful ecommerce stores are leveraging loyalty programs....

Today joining me on the show is Ryan Popoff from Popov Leather. If his name sounds familiar that's because he was in the very first ever episode of the Wavebreak Podcast: "Working the night shift to $40k/mo." It's one of our most popular episodes and since then, his business has grown tremendously. Listen to learn exactly how he did it. Links: Wavebreak Popov Leather Episode #1 - From wo...

This is one of the most important podcast episodes you must listen to before planning your 2019 marketing strategy. Today's guest has mastered the art and science of scaling 7-figure ecommerce stores to 8-figures and beyond. Kunle Campbell is the host of the 2x Ecommerce Podcast and the founder of 2x Media. I got him to reveal his entire strategy for 8-figure growth on the show and he held nothing...

This past weekend was the important weekend of the year for ecommerce — Black Friday and Cyber Monday. I'm releasing today's episode a day late because I know firsthand how busy BFCM is for people like you. Today we're going to ease back into the podcast with a special episode. The topic is Black Friday Cyber Monday Email Marketing: What Worked, What Didn't, and Lessons Learned. Listen now to lear...

Something that I've wanted to do ever since I started my podcast was to go back with past guests and get updates on their businesses. Today I'm bringing you one of the first of these updates. About a year ago, I spoke with Cheri Tracy from Orglamix. In the last year, she's made some big changes to her business. Profitability is higher than ever and she works less than ever. Find out to learn how s...

Subscription products can be an awesome revenue booster for your ecommerce business. But then customers cancel... And it could've been prevented. Today on the show I chat with Lance Jones from ReCharge. Inside today's conversation he shares: How to use subscription products to get rid of your slow season The top reasons customers cancel their subscription products No-brainer ways to decrease the c...

Influencer marketing is hard and expensive. Normally you have to reach out to hundreds of people to land a few interested influencers. Then you have to pay them to promote your product. What if there was an easier and cheaper way to do influencer marketing? Today on the show I chat with Blaine Farr from Wooly. We chat about: How to find powerful influencers among your existing customer base How to...

Order confirmation and other notification emails are super overlooked when it comes to your ecommerce mail marketing strategy. Are yours helpful? Are they ugly? Are they pretty? Today on the show I'm joined by Björn Forsberg from ForsbergPlusTwo, the creators of OrderlyEmails. We chat about a side of email marketing that is extremely under utilized: transactional emails. Specifically, we talk abou...

Imagine accidentally deleting a key part of your Shopify store and not being able to fix it for days. What impact would that have on your business? How much revenue would you lose? How many customers would never come back? Today on the show I chat with Mike Potter, co-founder of Rewind, a backup and recovery service for Shopify. We're talking about something nobody really talks much about in ecomm...

People don't buy from TV commercials anymore, they buy what they see on Instagram. Influencer marketing is driving millions in sales every single day, but it's not easy. Today on the show I chat with Jennifer Li Chiang from MuseFind. Before starting MuseFind, she opened up her own Shopify store and scaled it using influencer marketing. Listen to learn how you can do the same. Links: Wavebreak Muse...

You've turned your Shopify store into an successful ecommerce business, now how do you take it to the next level? You have traffic, you have customers, but you feel like you could be doing more. Today on the show I chat with Kurt Elster from Ethercycle and host of the Unofficial Shopify Podcast. Inside today's conversation he shares how to scale your Shopify store by fixing the leaks in your funne...

Black Friday and Cyber Monday are your biggest opportunity of the year. But without a solid email marketing strategy and execution, you're going to come up short. Today I'm pulling back the curtain on Black Friday email strategy and sharing everything. Listen now! Links: Apply for a free consultation ReallyGoodEmails Wavebreak: Done-for-you Email Marketing for Shopify Stores Listen on iTunes Get n...

Andy Hnilo is the founder of Alitura Naturals, a multi-million dollar skincare brand. He has a repeat customer rate that's 3-4x higher than average and his products sell for twice as much as their competition. Find out how he pulls it off in today's episode. Links: Wavebreak Alitura Naturals - Use code Wavebreak to save 20% off @andyhnilo on Twitter Listen on iTunes Get new episodes via email Lear...

SunHaven has been growing extremely fast. The outdoor furniture manufacturing and e-commerce company was started just last year and it's already a 7-figure business. Today on the show I'm joined by Michael Hillel, the founder of SunHaven. Inside today's conversation he shares... How he tests his products to find out what sells best The secret to getting better relationships with your suppliers How...

Metrics are everywhere. Google Analytics, Shopify reports, and so on. The common thread of the top stores I've interviewed on this show? They know their metrics. If you know your metrics, it's so much easier to scale your business. Today on the show I chat with Matthew "Griff" Griffin, co-founder of Combat Flip Flops. They've grown by at least 130% every year since starting. How? They fo...

Shark Tank... Is the show a good fit for your business? How do you get on the show? What results can you expect from it? Learn the answers to all of these questions and more in today's interview. I chat with Steve Watts owner and founder of Slyde Handboards. He shares his Shark Tank secrets as well as his #1 tip for growing a 7-figure ecommerce business. Listen now! Links: Wavebreak Body Surfing P...

Growing an ecommerce business to 8-figures in revenue is extremely difficult and you can't do it alone. Today on the show I chat with Eric Bandholz from Beardbrand, a 7-figure Shopify store quickly heading towards the 8-figure mark. Inside today's episode Eric shares all of his hiring secrets, including his 9-step process for hiring an all-star team. Listen now. Links: Wavebreak Beardbrand E-Myth...

90% of abandoned cart emails are making a big mistake. This big mistake eats into your profits and decreases your conversions. Listen to find out the big mistake you're probably making and how to fix it. Links: Schedule your free call with me Wavebreak Listen on iTunes Get new episodes via email Learn more about Wavebreak You're leaving money on the table with bad email marketing. Black Friday wil...

Today I have a special episode for you. I chat with Pat Walls, founder of StarterStory. He's interviewed over 80 ecommerce brands and learned all of their secrets. Today on the show he shares a few including: Patterns he sees across the most successful online stores Top 3 marketing channels every store needs to get right The craziest thing he's learned after interviewing over 80 ecommerce entrepre...

Running a Shopify store is a ton of hard work. You want to spend more time with your family and do the things you love, but if things don't get done, your business doesn't grow. Today on the show I chat with Nate Hirsch, co-founder and CEO of FreeeUp. He's an expert in hiring online and building eCommerce businesses. Listen to learn: What you should delegate ASAP to grow your store The 3 things yo...

Here's the deal: your Shopify store is leaking revenue and you might not even know it. There's a really good chance you're throwing away money every single day. This has been true for every single Shopify store that I've worked with. And most of the time they weren't even aware of how bad their problem was. They didn't realize how much revenue was leaking from their Shopify store. In this special...