Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #92This interview is with Nicolas Gaudreau, CMO of Yellow Pages Group in Canada. Based in Montreal and a former INSEAD classmate, Nicolas has been at the marketing helm through of a most intensive digital transformation. In this interview we talk about the journey YPG has been on, looking at how they have had to adapt to the new market conditions, with some of the keys to t...

Minter Dialogue Episode #91 -- This interview is with Tom Dougherty, founding partner and head of User Experience at Delete Agency, a digital agency with a twist. Delete likes to push the boundaries, using a strong creative process, with standout clients such as Red Bull and Converse. Tom has a deep knowledge in UX and has an effective way of getting teams to craft together the best experience. Th...

Minter Dialogue Episode #90. This interview is with Karan Behal, founder and CEO of Pretty Secrets, a really interesting eCommerce site serving India with lingerie, nightwear, swimwear and more. Aside from being part of the burgeoning movement online, Pretty Secrets is quite the revolution for the Indian market. In this interview, we talk about the opportunities and challenges faced in growing the...

Minter Dialogue Episode #89.This interview, recorded on January 30, 2014, is with Roopak Saluja, founder and CEO of The 120 Media Collective as well as Bang Bang Films, a film production company, and the Jack in the Box Agency. Based in Mumbai, Roopak is a leading light in the marketing and digital marketing space in India. In this conversation, we discuss the burgeoning development of the Indian...

Minter Dialogue Episode #88.This interview, recorded on January 27, 2014, is with Ashley Friedlein who is CEO and co-founder of Econsultancy, an international research and training group, focused on digital. With a subscriber base of over 210,000, eConsultancy has a great product with an interesting approach that I am sure you will appreciate. Meanwhile, you can comment and find the show notes on...

Minter Dialogue Episode #87. This interview, recorded on January 22, 2014, is with Rajiv Mehta who is head of Puma South Asia, based in Bangalore. In this conversation, we focused on two interesting digital activities that Rajiv oversaw, showing how entrepreneurial thinking and integrated digital marketing can bring big rewards. Meanwhile, you can comment and find the show notes on themyndset.com...

Minter Dialogue Episode #86 -- This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe, part of the Omnicom Group and President of Being Worldwide. Nicolas is very much a man who walks the talk, with a very well read blog and a vibrant Twitter following. In this interview, we talk about the agency offer, the big challenges for brands, the opportunities for business...

Minter Dialogue Episode #85.This interview, recorded on January 8, 2014, is with Stephen Waddington, or @wadds on Twitter, a premier expert on Public Relations. Successful repeat entrepreneur, author and prolific blogger, Stephen is now running Digital and Social Media for Ketchum Europe. Stephen is leading the charge for the modernization and professionalization of PR practitioners. Meanwhile, yo...

Minter Dialogue Episode #84.This interview, recorded right before the Christmas break, is with David Zinger, world renowned expert on employee engagement. David is a prolific author and blogger on the topic, and founder of the flourishing Employee Engagement Network. Employee engagement is of special interest to me because of the importance of the individual employee in his/her role of re-presenti...

Minter Dialogue Episode #83.This interview, recorded on December 1, 2013, is with James Moffat, CEO and founder of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social and influence marketing, the death of SEO and an exceptional face recognition campaign that James’ team led last year. A s...

Minter Dialogue #82 -- This interview, recorded on November 22, 2013, is with Nao Sato, President of Warp Japan, a digital agency based in Tokyo, Japan. On my latest trip, I had the good fortune to catch up with Nao and talk about the Japanese digital market, the eternal issue of global brands who want and need to localize in Japan, as well as some of the challenges of social media and search in J...

Minter Dialogue Episode #81 -- This interview, recorded on October 23, 2013, is with Greg Verdino (@GregVerdino), author and well-respected digital marketing expert. Having worked at Digitas and Crayon, and most recently EVP Strategy at the Dachis Group, Greg has launched his own consultancy and works with some top companies on their leadership, innovation strategy and transformation to digital. M...

Minter Dialogue Episode #80. This interview, recorded on October 23, 2013, is with Jeremy Goldman, aka @Jeremarketer, who has started his own agency, Firebrand Group, based in Manhattan. Sharing a passion for branding and digital, we caught up with each other and discussed eCommerce and social media marketing. Jeremy has a lot of operational experience, sharing with us a whole lot of tips and tric...

Minter Dialogue Episode #79 -- This interview, recorded on October 21, 2013, is with Richard Lucas and Ian Patterson, respectively, Managing Director and Project Director at Discerning Digital. In this conversation, we discuss their experience in making the digital transformation at the Guardian Media Radio Group, and what are the key learnings for companies today faced with the same shift. We als...

Episode #78 -- This interview, recorded on October 14, 2013, is with Emma Page. Based out of Zurich, Emma is head of Sales and Customer Success at Evernote Business for EMEA. In this interview we talk about the personal/professional crossover, the freemium model and what makes people convert, Evernote's marketing strategy as well as the burning topic of security. Hope you'll enjoy the show. Meanwh...

Minter Dialogue Episode #77 -- This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers. Joe presented at this year's Hub Forum in Paris. I took the chance to record this conversation on the fly. Lots of interesting insights and talking points with regard to the whole area of influence marketing. Sinc...

Minter Dialogue Episode #76 -- This interview, recorded on October 1, 2013, is with Max Mason, founder and owner of Big Bang Restaurants, based in Oxford, England. Max is an SMB entrepreneur, running a restaurant that has integrated some new pioneering digital technologies. I always enjoy the chance to talk about more operational activities and there's nothing more down to earth than a man running...

Minter Dialogue Episode #75 -- This interview, recorded on Sept 10, 2013, is with Daniel Rowles. Daniel is Managing Director of TargetInternet.com and, along with Ciaran Rogers, is host of the well-reputed Digital Marketing Podcast (out of the UK). In my conversation with Daniel, we talk about mobile marketing, digital branding, how to fend off a hack attack, creating a digital marketing strategy...

Minter Dialogue #74 -- This interview, recorded on September 3 2013, is with Lutz Finger, author, blogger, entrepreneur and consultant and a BIG specialist of BIG DATA. I met Lutz, a fellow INSEADer, at the Future Media Forum 2013 in Moscow. Lutz is about to join LinkedIn to bring his big data expertise to them. In this interview, we discuss what is big data for a company, how to explore and explo...

Minter Dialogue #73.This interview, recorded on Sept 6, 2013, is with Vincent Ducrey. In this podcast, we talk about the upcoming HUB FORUM, in Paris, which he founded with Emmanuel Vivier, 4 years ago. The Hub Forum is now a landmark event in the world of digital in Paris. Come hear about the upcoming Hub Forum -- at which there are some 70 speakers, including many top international high profile...

Minter Dialogue #72This interview, recorded on August 30 2013, is with Faisal Kapadia, aka FK, or @faisalkapadia on Twitter. Faisal is an author, blogger, podcaster, entrepreneur and social activist, achieving some extraordinary things in Pakistan. Thanks to his determination and social media, Faisal has notably helped found SA Relief, crowdsourced funding relief for disaster-struck areas. Faisal...

Minter Dialogue #71. This interview, recorded on August 22 2013, is with Thibault Villet, co-founder and CEO of Glamour Sales China, a luxury flash sale site, and part of the Glamour Sales Group. Having met Thibault in Shanghai this summer, we recorded this show, to talk about the Glamour Sales business model and some of their keys to success in a market where eCommerce is growing very rapidly. We...

Minter Dialogue #70.This interview is with RJ Friedlander, the brother of a friend from Austin and who is doing great things in the Ratings & Reviews area for hotels out of Barcelona. RJ has a long history of digital in business and understands deeply the new economy as well as the challenges of implementing such open ratings & review systems in business. Come listen to RJ's insights -- truly wort...

Minter Dialogue #69This interview is with Normandy Madden. Recorded on my latest trip to Shanghai, this podcast gives us a glimpse into the Chinese digital market. Normandy is the executive producer of Thoughtful China, a weekly online advertising affairs program, featuring all sorts of personalities and points of view on the issues in China's advertising market. Previously, Normandy was the Asia...

Minter Dialogue #68.This interview is with a duo of Frenchmen in Moscow: Maximilien Jacquet, CEO, along with Guillaume Le Roy, Managing Director of eStore Agency. Maximilien and Guillaume are co-founders of eStore Agency, based in Moscow, and helping eRetailers to grow online. If eCommerce is still in its infancy in Russia, the market is fascinating, because it is vast and very different and the g...