Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #117 — This interview is with Georges-Edouard Dias, my former digital sparring partner and ex-CDO at L’Oreal, and now co-founder and Chief Strategy Officer of Quantstreams Agency, helping big companies master customer data. In this interview, we discuss the challenges of the digital transformation from the inside. We look at key topics, like the demands on business of the n...

Minter Dialogue Episode #116 — This interview is with Sree Sreenivasan (@sree), Chief Digital Officer at the Metropolitan Museum in New York. Taking the grand dame of the Met into the new age has been Sree’s journey. In this interview, we discuss some of the major challenges in tackling digital transformation, the importance of the role of the CEO and some of the key success factors for the Met in...

Minter Dialogue Episode #115 — This interview is with Yigal Carmy and Uri Meirovich, co-founder and head of UK respectively for JustDo. Mobi, a company based out of Israel that is focused on the creation of the optimal mobile web experience. Providing a robust and sleek mobile solution for companies that are keen to drive business via mobile, including mobile commerce, Yigal and Uri definitely und...

Minter Dialogue Episode #114 — This interview is with Rylan Holey, EMEA Partner Manager for Hootsuite, the versatile and robust social media management system. Listening to Rylan speak on a Social Media Week panel in London, hosted by LikeMinds, I jumped on the occasion to interview Rylan. With a background in music and working in social, Rylan is passionate about social business. In this intervie...

Minter Dialogue Episode #113 — This interview is with Tom Goodwin, a futurologist who works on both sides of the Atlantic and writes and speaks about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview we discuss the role of technology in business and which will new technologies will break out in 2015. Among other great topics, Tom has a v...

Minter Dialogue Episode #112 — This interview is with Roy Vella, digital expert and consultant, who is passionate about the convergence of mobile, online and financial services. mobile space, with a particular . With the burgeoning attention to the mobile world, we talk about the state of mobile, how companies should be approaching the mobile challenge and some great tips for teams looking at crea...

Minter Dialogue Episode #111 -- This interview is with Patrick Salyer, CEO of Gigya, which provides a powerful technology that enables brands to collect data from all sources in order to better understand and connect with their customers. Servicing some of the most digitally savvy companies in the world such as Red Bull, Pepsi, Nike, ASOS as well as upscale names such as Barneys New York, Christie...

Minter Dialogue Episode #110 This interview is with Michael Mahemoff, maker of Player FM, a service designed to help discover, distribute and amplify podcasts across all platforms and devices. Player FM was highlighted at this year’s Google IO. With my ongoing interest in the podcast and for all you regular listeners, Michael is someone at the epicenter of podcasting. He offers his spin on podcast...

Minter Dialogue Episode #109 - This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that brands and upper management face in creating effective digital strategies and campaigns, as well as the evolving role of social media. Mean...

Minter Dialogue Episode #108 - This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform for brands. It’s a pay-for-performance solution that is quickly gaining traction. In this conversation, we look at the ways Pintere...

Minter Dialogue Episode #107 - This interview is with Justin Brown, co-founder with Mark Bakacs of Ideapod, a social platform for collecting and amplifying ideas that matter. It’s a really interesting initiative that has just opened a beta version. There are already some very in-the-know people like Jason Silva, Jeremy Waite and Brian Solis who have signed up. Meanwhile, you can comment and find t...

Minter Dialogue Episode #106 - This interview is with Gregory Pouy, one of the best known bloggers in France, recently cited as one of the top 70 rising social media stars worldwide by the phenomenal Mark Schaeffer. Greg has been working with many major companies on their digital strategy and on digital transformation. Moving to New York soon, I wanted to catch up with Greg to chat about the chall...

Minter Dialogue Episode #105 - This interview is with Carolyn Pearson, an entrepreneur based in Leeds, UK, who started up a social network for women travellers, called Maiden Voyage. With 7,000 members, this is an interesting niche business, providing a valuable service to women on the road on the one hand and travel-related businesses and brands on the other. In this interview, we discuss Carolyn...

Minter Dialogue Episode #104 - This interview is with Leo Bonanni, whom I met through my work at Netexplo, for whom Leo is one of the new tech experts. Leo is, meanwhile, CEO and founder of Sourcemap, a social network and collaborative platform that essentially helps companies to map their supply chain around the world. In this conversation, we discuss the Sourcemap business, how it has evolved an...

Minter Dialogue Episode #103 - This interview is with David Goldenberg, co-founder and CEO of CVTrust, whose main product, Smart Diploma, provides a way to certify diplomas for educational bodies who sign on. In this interview, we discuss the CVTrust business model, how it provides value to its clients as well as its marketing strategy. BTW, at the end of the show, there’s a bonus offered by David...

Minter Dialogue Episode #102.This interview is with Celica Thellier, who is co-founder of a French start-up called "Meilleures Entreprises" (aka Best Companies). For those of you who know GlassDoor, it’s in a similar space: helping to understand better what’s going on inside companies for prospective employees. Hence the new English name: "Choose My Company". We talk in this interview about issues...

Minter Dialogue Episode #101 -- This interview is with David Mattin, Head of Trends & Insights at trendwatching.com. Trendwatching is an independent trend firm based out of London, with an impressive network of trend spotters around the world. Trendwatching evaluates consumer trends and provides a freemium service, with paying services such as their latest Trend Reports, a Trend Framework and thei...

Minter Dialogue Episode #100 -- This interview is with Cliff Fluet, partner at Lewis Silkin law firm, specialised in media and entertainment law. Lewis Silkin is clearly not your average law firm either, with a slogan “A rather more human law firm.” In this podcast, we talk about the state of the music business, the ad agency business model and key issues such as the ongoing Samsung Apple patent w...

Minter Dialogue Episode #99 -- This interview is with Louis-Philippe Morency, one of the Principal Investigators on the SIMSENSEI project being run at USC. SIMSENSEI was one of the top ten award winners at this year’s Netexplo Forum. Louis-Philippe, was voted one of the top 10 people to watch in AI for 2008 by IEEE Intelligent Systems, is at the forefront of the burgeoning digital health movement....

Minter Dialogue Episode #98 -- This interview is with Bjorn Ognibeni, founder and CEO of Buzzrank.de (based in Hamburg). With Bjorn, we discuss the German market, which brands are doing well (or not) and find out about the particularities of doing digital marketing in Germany. It’s certainly a big and challenging market. Meanwhile, you can comment and find the show notes on themyndset.com where yo...

Minter Dialogue Episode #97 -- This interview is with John Matherly, founder and CEO of Shodan, one of the top 10 laureates at Netexplo 2014. Shodan is a search engine for the Internet of Things (iot). John is at the cutting edge of online security and privacy issues as it concerns the connectivity of all our surrounding objects that are increasingly connectable to the internet and, therefore, fin...

Minter Dialogue Episode #96 --This interview is with the two founders of Wibbitz, Zohar Dayan and Yotam Cohen. Wibbitz, the Netexplo Grand Prize Winner of 2014, is a service that creates a summarized automatic video of text on the web. The founders have the ambition to be "the play button of the web." If you haven’t tried it, this is one app you will want to download before the end of the podcast!...

Minter Dialogue Episode #95 - This interview is with Charles Thornburgh, whom I met at SXSW. Charles is founder and CEO of Civitas Learning, with a mission that is close to my heart: to improve education. In this conversation, we hear about Civitas Learning’s approach, using the most sophisticated of data mining to help higher education institutions to take better decisions and create better learn...

Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends herein will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguish...

Minter Dialogue Episode #93This interview is with Anupam Mittal, serial entrepreneur from Mumbai India, who has been recognised as one of the most influential people in India (as well as in North America) by numerous titles, including BusinessWeek, Business Today. As Chairman and MD of People Group, Anupam runs some really successful sites, most notably Shaadi, the world’s largest matrimony matchm...