Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #142 — This interview is with Mark Thompson, a world renowned executive coach who works with top business figures and legends, such as Richard Branson and Charles Schwab and, previously, with Steve Jobs. He is a best selling author of 3 business books, including Success Built to Last. In this chat, we get an inside view on the way that Charles Schwab took the digital revolu...

Minter Dialogue Episode #141 — This interview is with Joyce Sullivan, founder and CEO of SocMediaFin, a social media consultancy that provides leadership training for financial services, regulated industries and non-profit organizations. Joyce is an Adjunct Professor of Social Media and Communications at Baruch College, New York, in the School of Public Affairs. An award winner and speaker at nume...

Minter Dialogue Episode #140 — This interview is with Frances Reimers, head of Corporate Visibility at PCI Communications, based in Washington. In this conversation, we talk about the challenges of driving corporate communications in this uber crowded connected world, how to establish trust, the personal role of the C-suite and the CEO, and more. A fun and energetic conversation about an area that...

Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm that works with the world's leading companies, helping them to create long-lasting relationships with their customers, through enchanting and elegant experiences. Clients include IBM, Volkswagen, Samsung, John Deere and Sony; and Idean has built a strong reputation across Europe, Asia and North A...

Minter Dialogue Episode #138 — This interview is with Bertrand Pecquerie, CEO and founder of the Global Editors Network, a non-profit association that brings together editors-in-chief and senior news executives from all platforms, print, digital, mobile or broadcast, around the common goal of defining the future of journalism. In this discussion, we discuss how media companies are evolving, the us...

Minter Dialogue Episode #137 — This interview is with Mark Brand, Retail Analytics Director at Thoughtworks, a privately held company with 3000 employees, based out of Chicago and with offices in 12 countries. In this interview, Mark and I talk about the trends in retail, the challenges of using digital in retail and how brands and retailers can best leverage digital tools and platforms to drive t...

Minter Dialogue Episode #136 — This interview is with Topher White, founder and CEO of Rainforest Connection, a not-for-profit initiative that uses entrepreneurial flair and technological know-how to help stop deforestation. Topher recently made a rousing speech at TEDxCern and was a laureate at the Netexplo 2015 Forum. A man on a mission to track down illegal tree loggers, Topher has installed hi...

Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this podcast, we talk about some of the ways that brands could take advantage of the whichit app — that has come to life “mobile first.” Jonathan shares with us several interesting use cases. Meanwhile, you c...

Minter Dialogue Episode #134 — This interview is with Jeffrey K Rohrs, VP of marketing and insights at Salesforce, as well as author the book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital marketing and transformation, how important it is to consider the broader audience of your brand, the challenges of creating a social strategy for brands...

Minter Dialogue Episode #133 — This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies need to evolve to enhance their digital know-how, accepting a test&learn culture, branding, new creative processes for running campaig...

Minter Dialogue Episode #132 — This interview is with Michal Eitan, professor and head of the Master program of Design Management (M-Des) at the Bezalel Academy of Arts and Design in Jerusalem. Michal is also part of the UNESCO Netexplo Advisory Board. In this interview, we talk about the role and importance of designers in today’s business world. How the design process has changed and how to impr...

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss th...

Minter Dialogue Episode #130 — This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott was instrumental in driving a successful digital strategy under Alan Mullaly’s reign, he recently joined the premier agency SHIFT Communications. Scott has been ranked by the Economist as one of the top 5 social business leaders and by Forbes as one of the top 10 infl...

Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and the new hit book The New Rules of Sales & Service. He co-authored Marketing...

Minter Dialogue Episode #128 — This interview is Pierre-Loic Assayag, co-founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges of optimizing an influencer program. Meanwhile, you can comment and find the show n...

Minter Dialogue Episode #127 — This interview is David Ohayon, Chief Digital Officer at John Paul, providing concierge services for companies in Europe. Whether as part of value-add for a fidelity program, a service for a premium brand or as a bonus for certain executives in a company, John Paul has a service and technology whose purpose is to provide reliable, customized services for consumers of...

Minter Dialogue Episode #126 — This interview is Daniel Burrus, speaker, strategist and author of 6 books, including the NYT and WSJ best seller, Flash Foresight. Daniel is one of the world’s leading futurists on Global Trends and Innovation. He is a premier influencer on Linkedin and the NYT identified him as one of the top three business gurus for speaking. In this interview, we discuss all mann...

Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, known as the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online persuasion. In this interview, we discuss how brands can improve their online presence, the challenges that brands face in cre...

Minter Dialogue Episode #124 — This interview is with Ludovic Dujardin, a French serial entrepreneur, who has launched a number of vibrant Facebook fan pages, one of which hit 1 million fans, Petit Bambou, which he manages personally. Few are the community managers who have created and manage such a large number of fans. Ludovic gives us the history of the site, launched in Jan 2012, and some tips...

Minter Dialogue Episode #123 — This podcast is a little different as my intended guest had an urgency. In this podcast, I talk (solo) about my three biggest life lessons and the implications for business. I discuss topics such as sleep, left handers and Women's Studies... and more. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newslet...

Minter Dialogue Episode #122 — This interview is with Greg Sim, CEO of GlassWall Solutions, providing security software to protect companies from cyber theft and criminality, including such risks as Zero-Day malware attacks and Advanced Persistent Threats. It’s a topic of burgeoning importance. All companies have some level of intellectual property, sensitive data or customer information. The stra...

Minter Dialogue Episode #121 — This interview is with Olivier Gimpel, CMO of 3Suisses, which is owned by the Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France, has undergone a total transformation, abandoning its paper catalogue to go 100% digital, as of this past September. It is a bold move, including a revisiting of its positioning, logo and team. In thi...

Minter Dialogue Episode #120 — This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency, specialized in connecting data, technology and creativity with strategy. In this interview, Steve and I discuss a wide range of topics around digital marketing for brands, with a particular focus on digital marketing for luxury brands, where Steve has experience working with luxury brands...

Minter Dialogue Episode #119 — This interview is with Odile Roujol, Chief Strategy and Data Officer at Orange France. In this podcast, Odile and I discuss the importance of digital in Orange’s strategy, the need and opportunity as a top executive to embrace digital, the challenges of customer centricity with an omnichannel customer. Of course, we also chat about the importance of data. Meanwhile,...

Minter Dialogue Episode #118 — This interview is with Kevin Ryan, a serial and highly successful entrepreneur. Kevin is the founder and Chairman of GILT, the luxury flash sale online site with over 9 million members, as well as the founder of Business Insider and co-founder of MongoDB. Previously, Kevin was CEO of DoubleClick which was sold under his stewardship in 2005 for $1.1B. in this conversa...