Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #167 — This interview is with Alex Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, but is also Creative Director, founder and President of the eponymous luxury horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack the digital marketing strategy, spe...

Minter Dialogue Episode #166 — This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to drive the business. Among luxury bran...

Minter Dialogue Episode #165 — This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this interview, Jeff tells us about Yext and the opportunities for business to enhance the link between mobile and retail. We also discuss...

Minter Dialogue Episode #164 — This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to look at the colliding worlds of off and online advertising as well as the differences between the North American and Chinese marke...

Minter Dialogue Episode #163 — This interview is with Dorie Clark, marketing strategy consultant, professional speaker, and frequent contributor to a number of big titles, including the Harvard Business Review, TIME and the World Economic Forum blog. Dorie is also author of two books, the last of which, Stand Out, was just published. In this podcast, we talk about the challenges of finding one’s p...

Minter Dialogue Episode #162 — This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code, Mark also co-hosts with Tom Webster a fabulous and unmissable marketing podcast. In this podcast, we talk about branding and how comp...

Minter Dialogue Episode #161 — This interview is with a dynamic duo from Sigfox, a big success story out of France, with Thomas Nicholls, EVP of Communications, and Marion Moreau, in charge of Corporate Branding. If you are at all curious about the Internet of Things, Sigfox is on a path to be one of the most significant players in the IoT area. In this conversation, we discuss what Sigfox is up t...

Minter Dialogue Episode #160 — This interview is with Adrian Swinscoe, a consultant, speaker and author of RARE Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and big companies on improving their customer experience. Adrian writes for Forbes and hosts a great podcast I can also encourage you listen to! In this chat, Adrian...

Minter Dialogue Episode #159 — This interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando. Dealing with the complications and localization in 15 European countries, Zalando is a standout German success story, having turned profitable last year on sales over 2 billion euros. In this podcast, we discuss several of the localisation challenges, including payment, cust...

Minter Dialogue Episode #158 — This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the editorial agenda. In this interview, Haile and I discuss the way that Mashable approaches data, how it is stored and organised and how it is used by the writers. Meanwhile, you can...

Minter Dialogue Episode #157 — This interview is with Harriet Ruff, IBM Social Consulting, based in London, working on social business, big data and content analytics. In this conversation, we explore what is social business, we look at the cross section of big data and social media, as well as dig into the IBM activities at Wimbledon, where Harriet spent two weeks at this year’s tournament, drivi...

Minter Dialogue Episode #156 — This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, we talk about design thinking, what makes for great user interface and a beautiful design online, content marketing, copywriting and headline writing as well...

Minter Dialogue Episode #155 — This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting prepared for the new world of journalism, the relative importance of personal branding and the opportunities that the latest new tech...

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best new technologies out there and some tips on how to stay up to date in this fast paced world....

Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures. She has worked with Google, Telefonica and a host of tech start-ups, and is the regular FUTURES columnist for Marketing Magazine as well as being on the WIRED Consulting Faculty, in the Faith Popcorn BrainReserve Talent Bank, and is a global trends...

Minter Dialogue Episode #152 — This interview is with Caroline Avakian, founder and CEO of SourceRise, a news media startup connecting journalists and NGOs. Caroline, an Emmy-nominated TV correspondent, is a social entrepreneur, forging a new path for foreign and crisis news reporting by increasing the media’s access to on-the-ground expert sources in the developing world. In this podcast, we disc...

Minter Dialogue Episode #151 — This interview is with Annabel Kilner, head of MADE.COM UK, an online furniture retailer, which was created by Ning Li, Julien Callede, Chloe Macintosh and Lastminute.com founder Brent Hoberman in 2010. Having previously held senior positions at MyDeco and sharing with me a past at L’Oreal, Annabel talks to us about Made.com’s approach to disruption, how it fosters t...

Minter Dialogue Episode #150 — This interview is with Guillaume De La tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and action for brands (as well as for security firms). It’s a cutting-edge space in the world of retail, not without controversy. In this discu...

Minter Dialogue Episode #149 — This interview is with Maya Mikhailov, CMO and co-founder of GP Shopper, a mobile integrated platform for retailers and brands. Based out of NY and Chicago, GP Shopper works with companies such as Best Buy, Estee Lauder, Ulta and Nikon. Maya has twice been named “Guru of Mobile” by the DMA and is leading the charge with GP Shopper in helping retailers and brands to i...

Minter Dialogue Episode #148 — This interview is with Michel Koch, who has a deep and varied experience in digital transformation on the inside of a number of big retailers. Michel has worked as Cross-Channel Director at Camaieu, ran International Multichannel trading at M&S and most recently was head of Ecommerce at Maplin Electronics. In this conversation, Michel and I discuss the challenges of...

Minter Dialogue Episode #147 — This interview is with Tamara McCleary, Ms RelationShift, who is an expert in relationships and organizational culture. An internationally recognized speaker and author, Tamara is ranked in the Top 1% of global Social Media Influencers. In this podcast, Tamara and I discuss ways to help foster relationships in business, to break down silos, work across channels and d...

Minter Dialogue Episode #146 — This interview is with Neil Perkin, founder of Only Dead Fish, a digital and media consultancy. Neil is the co-creator of Fraggl, a brand new Twitter curation app. Working with a number of big name brands as well as running Google Firestarters, Neil is fully immersed in making digital transformation come to life in business. In this podcast, we talk about how leaders...

Minter Dialogue Episode #145 — This interview is with Sophie Goossens, a practicing lawyer at August & Debouzy, who is on the cutting edge of legal issues in the digital space. Having met at SXSW, we struck up a number of fascinating conversations on legal issues, surrounding copyright, images and image rights, how and why to be social as a lawyer. Meanwhile, you can comment and find the show note...

Minter Dialogue Episode #144 — This interview is with the ebullient and passionate Caleb Storkey, who owns and runs Storkey Media, an integrated marketing agency. In this conversation, Caleb and I talk about the challenges that small and big companies face in driving a customer-centric agenda as well as using social media to drive the business. Caleb provides us with a number of very useful tips,...

Minter Dialogue Episode #143 — This interview is with Mike Baliman, host of the London Fintech Podcast. In this podcast, Mike and I discuss the world of fintech, what are some of the most interesting initiatives and, more importantly, how can financial services companies approach and take advantage of this new wave of new technologies. Meanwhile, you can comment and find the show notes on myndset....