Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue #67This interview is with Krista Madden, founder of Handpicked Media, an agency that represents bloggers and vloggers from a wide array of areas, including fashion, beauty, parenting, food and travel. Handpicked Media specializes in arranging custom-made relationships between brands and these bloggers which, combined, have over 39 million page views. Meanwhile, you can comment and...

Minter Dialogue #65This interview is with Eric Beard, whom I met at SXSW2013. Eric is Founder and Editor-in-Chief at "A Football Report". In this conversation, we discuss the AFR site and business model, how brands can participate as well as some fun banter about football, or soccer as it's called in the US. It's sort of "Marketing over Football" (to ape one of my favorite podcasts by John Wall an...

Minter Dialogue #64 --This interview is with Dorie Clark, whom I met at SXSW2013. Dorie has just released her new book "Reinventing You: Define Your Brand, Imagine Your Future," published with the Harvard Business Review Press. A former presidential campaign spokesperson in the US, and a professor and lecturer at some of the most prestigious institutions, Dorie is also a frequent contributor to Fo...

Minter Dialogue #63 -- This interview is with Christian Holst, co-founder of The Baymard Institute, based in Copenhagen, a research firm focused on how to improve the user experience. In this conversation, we discuss the challenges of making a good eCommerce experience, the difficulties for a luxury brand in eCommerce, some tips and tricks on improving the checkout process and more. Christian shar...

Minter Dialogue #62 -- This interview is with Sterling Proffer, whom I met at SXSW2013. Sterling works at one of the more fascinating and disruptive companies: Vice Media. Vice are publishers, aggregators, curators, and social platforms. As Director of Platform at Vice, Sterling's job is to help them navigate that world and position them across every place the audience can find them. I believe tha...

Minter Dialogue #61 -- This interview is with Giles Corbett who runs Libon, as part of the Orange Group. Libon, formerly Live Better On, is an OTT service that provides a radically different experience to voice mail. In this interview, we discuss the Libon business, how it works within the Orange context and some of the prospects for the future. Meanwhile, you can comment and find the show notes o...

Minter Dialogue #60This interview is with Doug Hewett, who is the co-founder -- along with Brook Calverly -- and Managing Director at People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes from a strong background in branding via the Engage Group and then at Interbrand. Doug and I share a number of common passions and connections. In this podcast, we discuss...

This interview is with Valorie Reavis, the founder of the LinkUp Marketing Agency, based out in Belmont Shore California, and dedicated to an industry I know only too well: hair and beauty! Valorie is also the mastermind behind the Shout Lounge, a social media and business tool, specialized for professional salons. In fact, Valorie has a strong international background in the beauty business, havi...

Minter Dialogue #58This interview is with Francis Pisani, a truly polyglot esteemed journalist, author and academic from France, who has taught at some of the most established institutions in the world, including Stanford, UC Berkeley, and Universidad Iberoamericana in Mexico. In 2011, Francis launched Winch5, a worldwide tour looking at innovation in its different forms. In this interview with Fr...

Minter Dialogue #57This interview is with Patrick Powers, a Danish-born entrepreneur, living in greater London. Patrick, who has written a couple of books, runs a vibrant entrepreneurs club in England and works on helping SMBs on their email marketing and social media strategies. If you are interested in social media and email marketing, hopefully you will enjoy Patrick's perspective as well as so...

Minter Dialogue #56 -- This is a first for this Show. As you know, usually we talk branding and digital marketing. But this time, I have recorded a show based on one of my deeply personal passions and something that has been driving me for some 21 years. It regards history -- specifically a part of WWII history that has been left outside of the normal focus. I had the chance to catch Jan Thompson,...

Minter Dialogue #55If you are interested in the world of video and digital media, you'll want to listen up to this interview. It's with Alex Connock, Managing Director of Shine On Digital and Shine North, based in the UK. We talk about how the world of video is evolving, what are the best ways to make distribute and monetize video, as well as the relevance of having a social media presence as a se...

Minter Dialogue #54This interview is with Adrien Henni, a Frenchman and man on the know based in Moscow. Adrien is co-founder and chief editor of East West Digital News, an English language media focused on the evolving Russian digital market. He is also advisor to FaberNovel, the innovation consultancy out of Paris. For anyone interested in exploring the Russian digital market, you'll want to lis...

Minter Dialogue #53 - In the second of the series, here is an interview with Netexplo 2013 award winner, Matt Stempeck, who created LazyTruth, an open source system to help us vet the false from the true on line. LazyTruth was one of the top 10 award winners at the Netexplo Forum (Feb 14-15), where we look at the new technology trends the world over. Matt is part of team at MIT Media Labs, studyin...

Minter Dialogue #52Some of you will hopefully have followed the Netexplo Forum on the live stream, where we look at the new technology trends the world over. I was able to catch up with a few of the prize winners This first interview is with Dr Nanshu Lu, the Grand Winner of the Netexplo 2013 Awards. Her project is absolutely stunning. Here, Nanshu describes what Electronic Tattoos are and some of...

Minter Dialogue #51This interview is with Roland Whitehead, CEO and founder of Quru. Quru is an IT services company specialized in Linux and other open source solutions, and is the fastest-growing Red Hat solution provider in the UK. In this conversation, we look at how companies can use open source to create apps and bespoke effective software solutions based on open source options. We also talk...

Minter Dialogue #50 --This interview is with Giles Palmer, CEO and founder of BrandWatch, a UK-based social media monitor company that has been around since 2007. Giles is at the heart of mining and understanding text, which remains a hot and rather difficult, if not disputed area in the world of social media marketing. You'll appreciate Giles' down to earthiness in this conversation I had with hi...

Minter Dialogue #49This interview is with Jeremy Waite, who is in charge of Social Strategy Consulting at Adobe EMEA. With a strong operational background and practice in building and implementing social media strategy, Jeremy is also great fun. A man of influence, great talent and with a genuine smile, you should relish this interview cut over a glass of wine and delicious cheese. Meanwhile, you...

Minter Dialogue #48 -- This interview is with Brian Solis, author of Engage, The End of Business as Usual as well as the marvelous Conversation Prism (now in its third version). In this podcast, recorded in Paris ahead of a conference I was hosting with Brian, we discuss a wide range of topics, including his upcoming book, WTF, digital darwinism, the challenges for businesses who are facing the in...

Minter Dialogue #47 -- This interview is with Kathleen (Gillin) Mitchell, a former colleague from my L'Oréal days and now head of EMEA for Stella and Dot, an innovative company, that is built on a direct sales model merged with social and eCommerce. Recognized as one of Inc 500’s fastest growing companies, Stella and Dot is paving a new way with a strong sense of mission and brand. It's an excitin...

Minter Dialogue #46This interview is with Scott Weitz, Founder/CEO Driver Digital, specialized in driving viewers and interaction with video media across all measure of platforms. Previously, Scott founded Driver Media with my long-time friend, JD Williams. We all know that video is a hot commodity online. Great video is hotter still, especially when you know how to distribute it. If you're curiou...

Minter Dialogue #45 This interview is with Odile Roujol, a friend and ex-colleague from my days at L'Oreal and who now is SVP, in charge of Brand and Communications for the French telco giant, Orange France. Being the delivery mechanism across all our screens, it's a fascinating world, making Orange be far upstream compared to most brands. Orange France is pioneering in many areas, bringing conten...

Minter Dialogue #44This interview is with Amy Schlein, Marketing Director at Cubeyou (based in Milan, Italy) an innovative platform that allows marketers to mine and analyze data inside Facebook and beyond the basic Facebook Insights. Definitely, CubeYou was a pearl of a find at Le Web 2012 (Paris). Anyone who wants to use Facebook as a marketing tool needs to listen to this one! Meanwhile, you ca...

Minter Dialogue #43 This interview is with Delphine Robiot, a bona fide expert in eCommerce. Delphine has more than a ten year track record in eCommerce, having run Tommy Hilfiger's eCommerce store, Tommy.com, across Europe as well as her running her own pure player start-up, Plantes et Jardins. For anyone interested in eCommerce, you ought to enjoy mightily listening to Delphine. Meanwhile, you c...

Minter Dialogue #42This interview is with Marc Rougier, a friend and a past participant on my French podcast. Today's is in English. Marc is founder and CEO of Scoop.it, one of the darlings in the curation space, helping individuals, brands and businesses to edit and share content in themed magazines. It's a great platform if you've never tried. Come listen to what Marc has to say about it. Meanwh...