Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

In today’s episode, Stephen Callender , Owner and CEO of Foster Commerce , sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity. Key Takeaways: (01:35) Foster Commerce has a distinct approach to engineering a...

On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile , shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights.  Key Takeaways: (02:27) How Versatile's creation was inspired by a tragic event. (03:23) Using data from cranes and other...

In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc. , shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects. His expertise sheds light on how data science can enhance financial and health outcomes....

In today’s episode, Sarah Tamilarasan , CEO of Sotaog , shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries. Key...

In this episode, we're joined by Usman Sheikh , Founder and CEO of xiQ, Inc. , who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer...

In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID , sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses. Key Takeaways: (02:02) Growth in data generation and its enterprise challenges....

In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California , joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology.  Key Takeaways: (05:12) The genesis of Grabango and i...

On today’s episode, we're joined by Jennifer Bittinger , President of Narrativa . Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth.  Key Takeaways: (04:12) The effectiveness of storytelling in business for conveying brand values. (0...

In today's episode, we're joined by Jorge Quezada , Chief Diversity Officer and VP of People and Culture at Granite Construction . He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practic...

Leon Lerman , CEO and Co-Founder of  Cynerio , joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs. Key Takeaways: (10:57) Improved accuracy in hospital cybersecurit...

On this episode, Carolyn Walker , CEO and Managing Partner of Response Marketing , talks about brand building, performance marketing and the evolving landscape of B2B marketing. The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies. Ke...

In today's episode, Kevin Miller , CEO of LegalSifter , talks about the challenges and timing of introducing new AI technology in contract review. He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how i...

On this latest episode, Shawn Olds , Co-Founder and CEO of boodleAI , discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success. Key Takeaways: (03:00)...

On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova , CEO at ToolsGroup . Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains. The conversation navigates the challenges faced by businesses in securing deals th...

In today’s episode, we’re joined by Meghan Gaffney , Founder and CEO of Veda , who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways. Key Takeaways: (03:34) COVID-19 accelerated the adoption of AI and...

In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience. The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top custome...

In this episode, Susan Sly , Co-CEO, President and CCO of RadiusAI , delves into the fascinating world of artificial intelligence and the growing necessity for its responsible and ethical use. With vast experience in this area, Susan shares valuable insights on how AI is shaping our world, and the critical responsibility that founders and developers have in ensuring it's used for the benefit of hu...

Deon Nicholas , CEO and Co-Founder of Forethought , joins the show to discuss the details of AI’s application in the B2B realm. His journey from solving complex problems through coding in the initial days to the current challenges in go-to-market strategies provides him with vital experience in the tech domain. Deon explores the evolution from automation to autonomy. While the world previously saw...

On this episode, Sombit Mishra , Founder and CEO at QMedic , shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from. Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic’s core product — an...

On this episode, Alice Heiman , Founder & Chief Sales Energizer , shares fantastic lessons for #B2B #businessleaders, particularly CEOs. CEOs are vital both in sales and understanding the customer journey. This allows the business to emphasize its value proposition and differentiator, along with the fiscal stability of gaining revenue. She discusses the Entrepreneurial Operating System as a vi...

On this episode, Jack Foster , CMO at WorkRamp , shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale. Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sale...

On this episode, Deanna Shimota , CEO at GrowthMode Marketing , provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth. Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customer...

On this episode of Leaders of B2B, Oz Rashid , CEO and Founder of MSH , talks about how #B2B #businessleaders can significantly scale their business by transforming their approach to hiring. Oz believes that hiring is a key element that #leadership rushes into. He shares that the impact and investment of the right talent can exponentially lift a business and revenue. He thinks that companies shoul...

On this episode, James Layfield , Founder of Clearfind and Awesomage , shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans. Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leader...

On this episode, Saira Gangji , Principal and Workplace Investigator at hrology , discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority. Saira’s journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence....