Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

True leadership isn’t about authority — it’s about connection, empathy and purpose. In this episode, Oz Rashid , Founder and CEO of MSH and Host of the “Hire Learning” podcast, dives into leadership, culture and the evolving expectations of today’s workforce. Drawing from his extensive experience in talent strategy, Oz explores what it takes to build high-performing teams in a rapidly changing bus...

Losing 85% of her company portfolio became the catalyst for radical reinvention. In this episode, we're joined by Neelima Grover , Founder and CEO of Q2IMPACT . She shares hard-won insights from navigating transformation, crisis and reinvention at the helm of a global consulting firm.  Neelima explores how Q2IMPACT , after losing 85% of its business due to a governmental shift, pivoted to bec...

Utilization isn’t just a metric — it’s the key to unlocking profitability, clarity and accountability across your entire team. In this episode, Michael Daoud , Founder and CEO of Visus LLC , sits down with us to share how transparency in utilization can transform operational efficiency in professional services firms. He highlights the value of role-based utilization targets and the importance of w...

Most brands focus on messaging — but is that enough? In today’s episode, Tamsen Webster , Founder and Chief Learning Officer of Message Design Institute , shares insights on the power of message design and its role in shaping effective brand communication. Tamsen explains how businesses can move beyond messaging to establish a core message that aligns with their audience’s beliefs and needs. She a...

Most businesses unknowingly leave money on the table — are you one of them? In this episode, we’re joined by Brian Doyle , President and CEO of Holden Advisors , who shares strategies for increasing pricing power to drive revenue and profitability. Brian is an ex-Air Force pilot and recognized expert in leadership and communication. Brian explains how businesses can improve their revenue and profi...

Not all private equity firms are created equal. Founders need to ask the right questions before accepting investment. In today’s episode, Mark Gartner , Managing Director of RLH Equity Partners , shares how to evaluate potential investors, avoid common pitfalls and ensure alignment on capital, expertise and culture. He also explains what makes a professional services firm attractive to investors a...

The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach , Senior Vice President of Thought Leadership and Brand Awareness at Acquia . Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blen...

Misaligned teams lead to missed opportunities. In today’s episode, we’re joined by Amy Higgins , Director of Content Strategy at Cloudflare , who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discuss...

Amber Naslund , Senior Manager of Marketing Solutions at LinkedIn , explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive mess...

Bria Bell , Senior Marketing Strategy Associate at JPMorgan Chase & Co. , shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and cr...

On today’s episode, we’re joined by Michelle Ngome , Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs . From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance o...

In this special episode, we’re joined by Jake Jorgovan , Founder of Content Allies , and TJ Bonaventura , Client Strategist of Content Allies , to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ.  Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B...

In today's episode, Mike Malloy , Founder and CEO of Malloy Industries , discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting s...

In today’s episode, we’re joined by Justin Michael , Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections. Key Takeaways: (01:20) Justin’s method for pattern interrupt in sales. (02:52) Making business development techniques mobile-friendly. (05:01) The growth of sales tech and SDR strategi...

In today’s episode, we’re joined by Steve Mordue , CEO of RapidStart Global , formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry. Key Takeaways: (00:54) Slowing down and effectively delegating tasks is vital. (0...

On today’s episode, we talk with Jason Radisson , CEO and Founder of Movo . Jason explains Movo’s use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software. He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI. Key Takea...

In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market. Erika shares insights on reflecting on your career goals, articulating your experience from a broader pers...

On today's episode, we're joined by Sasha (Peter) Kucharczyk , Co-Founder and COO of Preteckt . Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries. Key Takeaways: (01:00) Sasha's transition from academia to bus...

In today’s episode, we’re joined by Emin Can Turan , Founder and Researcher at Pebbles Ai . Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instabilit...

In today's episode, Charles Yeomans , CEO and Founder of AtomBeam Technologies Inc. , discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology. Key Takeaways: (04:07) The critical...

On today's episode, we're joined by Sharon Park , Founder and CEO of Sage Digi , a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways: (04:50) The pitfalls of managing digital ad spending and the advantage of expert help. (06:53) The sign...

In today's episode, we dive deep with Michael Smart , Founder and Managing Principal of Egress Solutions, Inc. , as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market. Key Takeaways: (01:10) Michael Smart introd...

In this episode, we're joined by Genesis Capunitan , Head of B2B at Initiative , part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape.  Key Takeaways: (00:41) Genesis and his role at Initiative. (04:01) The impact of a...

On this episode, we're joined by Jasmeet Sawhney , Global Head of Marketing at Axtria , to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector.  Key Takeaways: (00:52) Ja...

On today’s episode, we’re joined by Colby Ford , Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector.  Key Takeaways: (01:49) Insights into Amissa...