Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Scott Megill , President and CEO at Coriell Life Sciences , shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology.  Scott shares how he taps into his love f...

On this episode, Jeff Dudan , Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands , shares how #B2B #businessleaders can up their game in #leadership by developing themselves. Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportun...

On this episode, Drew Moffitt , Marketing at Kumospace , talks about his startup experiences and the tactics he mastered along the way.  One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew’s current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting...

On this episode, Michael Johnson , Chief Executive Officer at Metrc talks about taking #B2B companies from start-up to grown-up.   Michael’s approach centers around finding the right ways to make your customers happy. He believes that #leadership should kick off by paying close attention to employees. Your employees are the ones that really understand the inner workings of your business and c...

Kenny Nguyen , CEO and Co-Founder at ThreeSixtyEight , shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand. Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this,...

On this episode, Leela Gill , Chief Marketing Officer at 1health shares how she found her purpose in marketing. She also dishes out some key insights that #b2b #businessleaders will find relevant and educational. Leela has taken several roles but found her calling in marketing. She feels that marketing’s role is the glue that brings the #leadership of the company together. This helped her realize...

On this episode, Mike Figliuolo , Managing Director at thoughtLEADERS, LLC , shares great #leadership lessons that can help #b2b #businessleaders become more successful. Mike discusses the importance of making decisions quickly but rationally. They also need to be flexible enough to recognize new information that allows them to correct a course of action.  Mike talks about how to maximize you...

Jason Ray , Co-Founder & CEO at Paperless Parts, Inc. shares how his passion for manufacturing physical parts led him to start a #B2B company.  During Jason’s path to purchasing a machine shop, he unraveled how the front office was outdated. Processes like costing, supply chain management and customer interaction were underserved. One major challenge was downloading decades of experience...

On this episode, Sean Spector , Chief Executive Officer and Founder of Dropoff, Inc. , shares key leadership takeaways from his startups. Sean uses technology to optimize same-day delivery services. His #B2B business model caters to the healthcare, manufacturing and retail sectors.  Sean thinks that technology is a key differentiator, even in traditional companies like logistics and delivery....

On this episode, Jay H. Tepley , Founder and Mentor at New Era Superhero, shares her outlook on the important balance of mental, spiritual and physical well-being.  An unbalanced mental state can result in depression. Jay focuses her research on male leaders because males have much higher instances of depression that lead to suicide. She argues that support for males is lacking and that socie...

Richard White , Founder and CEO at Fathom (YC W21) shares his startup journey centered around fantastic products that solve business problems. Richard’s strategic approach could benefit a lot of startup founders. Richard agrees that listening to user feedback is vital for improving a product. He urges founders to go beyond just applying the feedback and actually dig deeper. Find out why customers...

Rohit Arora , CEO & Co-Founder at Biz2Credit , shares his incredible startup journey and how it flourished despite a global recession and a pandemic.  Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy.  It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this...

Harry Drajpuch , Chief Executive Officer at Amware Fulfillment , shares his outlook on the retail landscape today. The emergence of increased competition brought on by e-commerce means retailers need to think differently. Harry thinks that retailers must become more agile in all aspects from operations and marketing to customer experience. The retail space has to deal with swings in demand with de...

Rob Whalen , CEO & Co-Founder at PTO Exchange , talks about his startup journey that began with an idea that turned into an industry differentiator. Key takeaways include: Getting a new idea off the ground and convincing people to think differently are what use the most energy in a startup. Being consistent and maintaining persistence are the key elements of successful startups. When fundraisi...

Mark Grilli , Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include: Marketers have to make it clear to customers why they should adapt to change  Marketers need to gain executive support in order to help drive the change. It’s essential to move fast and continuously...

We’re joined by Giora Engel , Co-Founder and CEO at neosec.com . Giora shares his startup journey centered on cybersecurity. The discussion provides insight on the following: How to adjust activities that involve face-to-face relationship building to remote work.  How digital transformation has evolved into a “digital first” initiative and how that affects the global economy. How the value of...

Sanjay Puri , Founder and Investor at Autonebula , Wellisen & ACEL360 shares his diverse experience on today’s episode. Sanjay discusses these topics: How passion for entrepreneurship can be developed, with successful founders becoming investors and accelerators.  A society that most closely resembles a meritocracy can attract the best talent, rewarding their resilience with success. A ba...

On today’s podcast, we have Andy Paul , author of Sell Without Selling Out . Andy is an experienced sales coach, mentor, podcast host, and accomplished author. He shares valuable insight on sales and discusses: How selling out uses persuasion to close a sale without understanding the buyer’s concern. The importance of focusing on selling at the human level, through connection, curiosity, understan...

We’re talking to Mike O'Kelly , Co-Founder & VP of Sales at Rithm AI on the show today. Mike’s company helps optimize a salesperson’s time through intelligent planning and preparation. We discuss: How to provide value when reaching out and reconnecting with your prospects.  The importance of finding ways to reduce the time that your salespeople spend outside of meetings. How avoiding pros...

Pam Kline Smith , Chief Marketing Officer at  Globality , shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses. Pam is a firm believer in understanding the customer’s problem before selling a solution. As such, she emphasizes the importance of communicating with prospects; she believes marketing should sp...

Avi Bhagtani , Chief Marketing Officer at Digitate , provides valuable insight on marketing leadership, honed by his technical background. Avi gained important experience on the technical product side of the business before transitioning to his role as CMO. He talks about how advantageous this kind of exposure has been to his career as a marketer and how his technical capability allowed him to del...

Kevin Alansky , Chief Marketing Officer at Jedox shares a treasure trove of marketing experience on today’s show. Kevin started his career in marketing at the tail-end of the advertising era. This allowed him to witness the transformation of digital marketing.  Kevin’s guiding star is focused on customers and target customers. At Jedox, they focus on how they can turn the CFO or Finance Manager in...

Lindsay Boyajian Hagan , Vice President, Marketing at Conductor , shares valuable marketing information. Particularly in the digital space, marketing has changed; planning ahead is essential for success.  An example is SEO. In the 2000s and early 2010s, companies could show up on the first page with keywords and strategic baits. Today, the Google algorithm is much more intelligent and places the b...

Nick Lumsden , Co-Founder and CTO at Tenacity Cloud shares great insight on the industry landscape and on personal development for business leaders. Nick’s company democratizes cybersecurity. They accomplish this by providing much-needed tools to businesses that don’t have the enterprise scale for a dedicated security team. Despite being a decade in, Nick thinks that the age of the cloud continues...

Ed Breault , Chief Marketing Officer at Aprimo , talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself.  Ed thinks that whether you’re B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. Peop...