LEADERS IN SALES

Todays guest is Michael Lazik , Sales Director DACH at Templafy . That’s in it for you: 1. How long term relationships and considering buyer’s personal goals drive SaaS products success 2. How Templafy tests its way to the most effective sales strategy and wins new customers with valuable references  3. Michael's take on value-based cold calling and how to excel in sales meetings by tackling...

Learn from the Irish IE Business School professor and entrepreneur Joe Haslam how to scale your business. In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Joe Haslam , Professor at IE Business School and Executive Director of the Owners Scaleup Program . That's in it for you 1. Joe's inspiring entrepreneurial journey from sch...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Roger Figueiredo , VP Marketing&Sales at #paid . That's in it for you 1. How #paid pairs brands with creators via their innovative two-sided marketplace 2. Roger's philosophy on hiring great SDRs, coaching and cultivating perseverance 3. How #paid’s marketing team generates...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Daniel Bartsch , Co-Founder and COO at creditshelf . That's in it for you 1. How creditshelf boosts business growth, directly impacting the future of the economy 2. Daniel’s view on two diverging mindsets when it comes to accelerating one's company 3. Daniel's marketing an...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Cyrosch Kalateh , General Manager DACH at Tink That's in it for you 1. What Tink is doing and Cyrosch’s responsibilities as „CEO of the DACH region“ 2. Tink's multitude of ideal customers and the next evolutionary steps in organizational development 3. How to set up a B2B sales...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO   catches up with Niels Turfboer , former Managing Director and co-founder NL & UK  at Spotcap ($112m funding). That's in it for you 1. How to save costs by investing in recruiting when building up a company 2. Spotcaps's sales channel with a 92% conversion rate 3. How to really understand...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Josh Mastel , Founder and CEO of UpRoar Partners . That's in it for you 1. How UpRoar Partners drives successful sales solutions with customised, multichannel outreach strategies 2. The importance of effectively pivoting and positioning your product in a niche market 3. Why to lever...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Vikas Bhambri , SVP at Kustomer ($137m in funding). That's in it for you 1. Kustomer’s unique organizational structure and Vikas special role of overseeing the whole customer lifecycle and experience 2. Vikas holistic view on account-based marketing and its potential for triggering...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Cassidy Shield , VP of Marketing at Narrative Science ($43m funding). That's in it for you 1. Narrative Sciences' unconventional way of hiring high performing marketers 2. Why B2B marketers should drive pipeline, not leads 3. How B2B marketers can let the B2B buyer ask for a ca...

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Josh Allen , CRO at Owl Labs . That's in it for you 1. How to build a really high velocity inside sales motion by creating a trial to paid model. 2. The different B2B business models Josh experienced during his career at different firms. 3. How to make cold outreach successful by pro...

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Mike Weir , Chief Revenue Officer at G2 . That's in it for you 1. Why a sole focus on generating leads becomes a plague in B2B Marketing 2. G2’s approach for building up and fostering long-term customer relationships through thought leadership 3. How joint planning sets the stage for...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Latané Conant , CMO at 6sense . That's in it for you 1. How to understand modern B2B buyers and identify qualified accounts 2. How to understand your B2B market to level up your marketing 3. No forms, no spam, no cold calls - shifting your perspective on how marketing and customer a...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Rob Gonzalez , Co-Founder and CMO at Salsify . That's in it for you 1. How Salsify started building up its digital DNA and Rob’s major responsibilities as CMO 2. The crucial role of the right customer for successfully scaling up your product/market fit 3. Top advice on how to create...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Tim Riesterer , chief strategy and marketing officer at Corporate Visions, Inc. That's in it for you 1. How decision science works and why the approach is useful for B2B businesses 2. How to become a trusted advisor by uncovering your customers unconsidered needs 3. What the DIQ app...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO catches up with Tyler Lessard , VP of Marketing & Chief Video strategist at Vidyard , a fast-growing company ($ 75m funding) headquartered in Ontario - Canada. That's in it for you 1. How to improve B2B lead generation & book meetings with potential clients by using video 2. How Tyler got “...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder for SAWOO catches up with Greg Alexander , Chief Investment Officer for Capital 54 . Greg sold his 30 person consultancy for a whopping $162m and now has the goal to help other founders to scale and exit their professional service firms as succuessfull as he did. That's in it for you: 1. How Greg built and...

In today's GROW B2B FASTER episode, our guest is John Kaplan , co-founder and Managing Partner of Force Management , and the host is  Sammy Gebele , Managing Partner and founder of SAWOO . That's in it for you 1. How Force Management started and John's daily motivation to keep going 2. How John helped successful companies grow faster 3. How to tackle marketing & sales expenses d...

That's in it for you: 1. How you should change your sales approach when switching to remote selling 2. How to change your sales presentation to increase its success in remote selling  3. How salespeople can master technology to convince customers in remote selling  Our guest Massimo Pernicone is a director for the Innovation & Sales and Marketing Practice at BTS , based in Madrid, and a d...

That's in it for you: 1. Sisu (Finnish for intransigence) as Marten's secret for success  2. When entering a new market one should focus on closing deals first and let the marketing  follow 3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take  care of itself 4. In the digital world, quantity creates quality  5. Which mindset to look for when hiri...

*This is a German episode* "That's in it for you" 1. That you should shift your focus from closing deals to building long-term relationships with your customers. 2. The key factor for charismatic appearance is full presence and the commitment to really listen to your customers. 3. The main goal for you should be to build up a reputation of accountability and reliance towards your cu...

*This is a German episode* "That's in it for you": 1. How will the recession affect management consultancies in the short and medium-term? 2. How do I optimally navigate my advice through the crisis? 3. How do I use the manpower that has become free most effectively? The recession caught many management consultancies off guard. Some of the sales have slumped overnight and the outloo...

That's in it for you: 1. How to adapt your event program for a webinar format 2. How to select, engage & leverage webinar speakers 3. How to execute a webinar from a to z In-person events are impossible in times of Covid-19. B2B Business leaders must find ways to pivot to 100% digital ways of engaging with customers. Our Guests: Laura Flemming Schulte Innovation strategist Founder | Proje...

*This is a German episode* "That’s in it for you": 1. Aim of a B2B conversation with potential new customers in times of “Corona” - what do we want to achieve? 2. Psychological basics of (video) telephoning with potential new customers. Voice guidance, customer types according to the 4-colour theory, is it better to sit, stand or walk? 3. What is the optimal preparation process before th...

" That's in it for you": 05:25 - How Sweet Fish Media got into podcasting 12:45 - How do you get in touch with potential podcast guests and convince them to come on the podcast 15:35 - How to brand your podcast 17:35 - Why weekly podcasts are more successful than less frequent ones 22:06 - Batch production of podcast episodes to overcome the difficulty of weekly podcasting 23:54 - T...