LEADERS IN SALES

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO , catches up with Brad Hill , President at SkillGigs . What's in it for you: 1. How to create trust with your potential client – a key skill for every salesperson 2. Communicating the value you offer in a way that it also meets the customer’s need 3. How combining payment models will keep your cust...

In today's GROW B2B FASTER episode, our host Sammy , Managing Partner and founder of SAWOO , catches up with Markus Rupprecht , CEO at Traxpay . That's in it for you: 1. Which KPIs are most crucial to look at, to incentivize your team as well as work towards one goal 2. How to win clients with direct sales 3. Why social media plays such a huge role in big whale hunting 4. Why you should...

In today's episode with Rüdiger Spohrer , Director Global Marketing & Communications at Phoenix Contact , you will learn 1. How to effectively leverage influencer marketing and create valuable content for lead generation 2. How Phoenix Contact successfully implements a holistic sales and marketing strategy on a global scale 3. The way the pandemic, a new generation of buyers, and cookie r...

 In today's episode with Carsten Schryver , CEO of Schryver Group , you will learn 1. How Schryver successfully transformed their sales strategy during the pandemic 2. How Schryver reaches out to potential customers through carefully designed emails 3. How to capture opportunities through precise market research 4. Why transparency about your failures will strengthen your customer relations 5...

In today's episode with Anna Cleary , a leader in Growth & Digital Marketing at Software AG , you will learn: 1. Mindful tactics to effectively increase your customers' brand awareness and decision-making 2. How to end the war between marketing and sales and transform them into a winning team 3. The key to succeed and thrive in the new era to come: a cookieless world About Anna Anna...

In today's episode with Ian Koniak , President and Founder of Ian Koniak Sales Coaching , you will learn: 1. How social selling and saving the best for first will boost your company's success 2. Two principles and three skills you need to learn to become the best (sales-)version of yourself 3. A step-by-step guide on how to successfully reach out and sell to senior executives About Ian I...

In today's episode with Jim McAvoy, President at JWMcAvoy & Company Ltd , you will learn: 1. How to generate warm, semi-warm and cold leads through effective outreach strategies 2. Why you should frame cold calling as a game and leverage your competitive spirit 3. The most effective benchmarks and KPIs to track your outreach performance 4. A step-by-step guide to formulating a compelling...

In today's episode with Jamal Reimer , VP Commercial at Saama , you will learn 1. What Blue Ocean Sales Tactics are and How to Use them Effectively 2. How to win B2B MEGA DEALS 3. Why You Should Stop Broad-Based Email Prospecting and What to Do Instead to Win Mega Deals About Jamal Jamal has more than 30 years of experience in sales and leadership. He started selling books door-to-door and wo...

In today's episode with Patrick Trümpi , CSO at Unique, you will learn 1. Why a multichannel sales strategy is most effective for your B2B business 2. How to successfully conquer the path of becoming a successful thought leader on LinkedIn 3. How to effectively differentiate and stand out from the competition as a B2B sales organization About Patrick Patrick is an ambitious sales leader, alwa...

In this 4 min. show, Sammy gives you 3 do's and dont's for effective posting on LinkedIn. You will learn what measures you can take to effectively gain more reach. And you will also learn what you can stop doing altogether... About the host Sammy Sammy is Managing Partner and founder of SAWOO . SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of Linke...

In today's episode with Stephan Kühr , CEO at 3YOURMIND you will learn 1. Why startups launching an unfinished solution gain an advantage over the competition in the long run 2. How 3YOURMIND's sales and marketing strategy has transformed throughout their growth journey 3. How to successfully enter the US market and sell your product as a German B2B SaaS company About Stephan Stephan Küh...

In today's episode with Chris Apostel , Sales Director DACH at GUURU you will learn 1. The present state and enormous future potential of the customer service landscape. 2. How GUURU stands out from today's digital noise by taking a unique approach to selling. 3. How to discover the passion you want to make a living with and the key traits of a great salesperson. About Chris Chris is a s...

In today's episode with Mike Troiano , Partner at G20 Ventures you will learn 1. The major changes in marketing and why creative storytelling is becoming increasingly important in today's world. 2. What makes a good company story and a step-by-step guide on how to master effective storytelling 3. How to turn marketing and sales into a go-to-market team that drives your company's suc...

In today's episode with Dr. Nikolaus von Jacobs , Partner at McDermott Will & Emery you will learn 1. The slow transformation of the legal industry from traditional reputation-based business to the use of marketing and sales. 2. How Nik developed the highly regarded MuMAC and successfully adapted its model to the circumstances of the pandemic 3. A step-by-step guide on how to efficiently...

In today's episode with Vlad Blagojević , Co-founder of FullFunnel.io you will learn 1. Why Vlad considers a sole focus on generating leads as a major problem in B2B Marketing 2. A step-by-step guide on how to realize efficient Account based Marketing in the B2B industry 3. The superpower of personalized gifts for generating high response rates, hot leads and binary feedback About Vlad Vlad i...

In today's episode with Sam Griffard , Head of Sales at Gather you will learn 1. How Gather’s unique technology is serving the funeral industry and helps people in their time of need 2. What outreach channels does Gather use in order to approach their seemingly extraordinary target groups 3. Sam's take on quantity and quality in outreach and his mission to transform cold calling practice...

In today's episode with Chris Detzel , Community Program Manager at Reltio you will learn 1. Chris Journey of starting and sucessfully developing communities at Reltio 2. How to effectively leverage your community management across your entire B2B organization 3. The most effective KPIs for building and sustaining your B2B community 4. Why the interplay between community and social networks h...

In today's episode with Martin Giese , Managing Director at XPRENEURS Incubator you will learn 1. Martin’s view on sales as a founder’s job and pricing for completely new products 2. Why defining the target group is a crucial and dangerous phase for start ups 3. Martin's stance on effective mentorships and his biggest lesson in marketing and sales About Martin Martin is a business angel,...

In today's episode with Christian Uloth , Sales Development Manager DACH and Interim Manager, Sales Development, BENELUX and Nordics at MongoDB you will learn 1. Christian’s take on selling authentically and MongoDB’s highly personalized sales and outreach approach 2. How Christian builds up an effective prospecting culture and nurtures non-monetary motivation elements 3. Christian's tea...

In today's episode with Simon Philip Rost , Marketing Executive for GE Healthcare’s Digital Health and AI Portfolio at GE Healthcare you will learn 1. How the pandemic affected GE’s marketing strategy and 4 key takeaways driving their future success 2. GE’s magic formula for developing digital opinion leaders and creating successful social media content 3. What GE’s sales strategy and cooking...

In today's episode with Morten Wolff , Sales Consultant and Interim Manager at UNFCK Sales you will learn 1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points 2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook 3. Morten's lesson learned about maintaining the human factor in online me...

In today's episode with Ludwig von Busse , Co-Founder and CEO of Simplifa you will learn 1. How Simplifa successfully wins clients by creating pain point diagnoses and providing suitable solutions 2. Why the pandemic prompted Simplifa to restructure its sales organization and key lessons learned 3. Andrea’s perspective on the importance of aligning goals with your customer and being a trustfu...

In today's episode with Andreas Deptolla , CEO of ThrivePass you will learn 1. Andreas’ approach of handling prospects asking for lower prices in sales conversations 2. How ThrivePass’ intentional 3-pillar distribution strategy effectively approaches prospects 3. Andreas’ first entrepreneurial steps, setbacks and valuable lessons learned 4. How to get a foothold in the startup world, find pro...

In today's episode with Tim Willey , Senior Vice President Commercial Strategy and Operations at ForgeRock you will learn 1. What ForgeRock is doing and Tim’s tasks as SVP Commercial Strategy and Operations 2. How customer centricity and a horizontal skillset drive marketing and sales success of a B2B SaaS business 3. How to handle existing churn and measures to prevent it in the first place...

In today's episode with Elias Völker , Director International and Indirect Sales at tribe29 you will learn 1. How to grow your company with an open-source product 2. How to convert open-source product users to paying customers 3. Which growth opportunities tribe29 tested, which ones proved efficient About Elias Elias is an experienced professional with a strong track record of value-creating...