LEADERS IN SALES

Has data-driven marketing killed creativity? In this interview, the Head of Marketing at Finastra , Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more. You’ll learn: 1. Why creativity must make a comeback if we're to avoid repetitiveness and munda...

Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge. In today's episode, Rodolfo Yiu , Head of Demand Generation at Recharge shares with Sammy , how he and his team keep their pipeline healthy and full. You’ll learn: 1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge 2. How Recharge is distributing its d...

Out with the old, in with a $20B deal? Sometimes, not sticking to the known will skyrocket your B2B success: In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier , Founder & MD at Buynomics , shares with Sammy how they did it. You’ll learn: 1. Why and how Buynomics successfully w...

Is content marketing dead? These days, many businesses pump all their marketing budget into running ads. But are they getting better results than they would with organic growth strategies? In today’s shortcast-episode, Brendan Hufford , Founder at Growth Sprints , chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework. You’...

Business environments are rapidly becoming more complex. Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales. But where are businesses finding salespeople with this unusual skill combination? Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach , Director of Enterprise Sales at Monta . You’ll learn: 1. The advan...

The secret to B2B sales success? Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer. Instead, you need to start building and nurturing long-term, meaningful relationships. Find out how in today’s episode with Pim Geurts , Global Director of Strategic Alliances at o9 Solutions and our host, Sammy . You’ll learn: 1. What a B2B community is according to Pim 2. How t...

Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert? EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie. Heute teilt Johannes Füß , Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy . Das erwartet Dich:...

Who are the people you need in your company for scaling from Seed Stage to Series B? Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast! And now, Michelle Pietsch , Founding Partner at Minot Light Consulting , shares her best practices & insights with us. She chats with Sammy about her approach to building successful go-to-m...

 When should you start building a B2B partnership ecosystem? Immediately! According to Shawn Green , Go-To-Market Advisor at Upflow and Chassi , there isn’t a better time to start finding key partners than the present. In today’s episode with Sammy , he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup. You’ll learn: 1. The righ...

Take a guess. Who is the most important stakeholder in your marketing strategy? The answer is simple — it’s your customers! In today’s episode, Carrie Kelly , Chief Marketing Officer at Cyderes , explains how getting close to your customers will help you execute effective marketing interventions that really influence your sales pipeline. You’ll learn: 1. How to influence the sales pipeline with ma...

 Marketing is not only a means to an end: It's the endgame. How does Quinyx leverage their marketing to build successful communities & drive growth? Johanna Fagerstedt , CMO at Quinyx, shares with Sammy , how they do it. What's in it for you: 1. Why marketing doesn’t stop after winning a customer 2. How Quinyx uses an annual community event to build thought leadership and create cont...

 Technology can bring the best out of you as a salesperson – If you let it. Today, our host Sammy is talking to Massimo Pernicone , Director at BTS , about how sales tools can help your B2B business grow. You'll learn: 1. What problems companies face when introducing new tech for salespeople 2. How to get your salespeople on board when adopting new sales tools 3. What mistakes to be aware of...

How can you use social media to win leads, grow your B2B business and support sales? Bill Glenn , VP of Marketing at ExtraHop , has answers – and shares them with Sammy in today's GROW B2B FASTER episode. What's in it for you: 1. Why social media plays a critical role for ExtraHop’s marketing and sales 2. What role communities and in-person events play for ExtraHop’s marketing 3. Why bui...

How can you build active communities as a B2B company? Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it. What's in it for you: 1. Why and how Medallia invests in their client led community & community events to drive growth 2. How B2B companies can...

Creating connections + Giving value = Community-led growth Today, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn: 1. How to leverage a podcast show to drive growth and create content 2. How Sammy builds communities 3. What KPIs to use to track community growth success 4. Why meetups work for building strong connections...

Value without trust won't win you leads. But how do you add one to the other? On today's GROW B2B FASTER episode, Shannon Katschilo , VP of strategic sales at Zoomin Software , chats with Sammy about ways to make winning leads more fun for everyone involved. What’s in it for you: 1. How putting the fun back in sales helps you build trust and up your sales game 2. Why impersonal ‘spray an...

How does inriver set up their sales machine and drive a steady 30% growth each year? Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode. What's in it for you:   1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged 2. How sales works with partner teams and marketing for effective chann...

How does Monika create & leverage her key content to drive growth at Bizzdesign? In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy . What's in it for you: 1. How Monika creates her key content piece for the whole year 2. Monika’s best kept secret to driving valuable lea...

How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact? Our guest today, Steve Kline , CRO at ENGIE Impact , shares his playbook for successfully structuring your sales team with Sammy . What's in it for you: 1. Steve’s roadmap to starting as a new CRO at ENGIE Impact 2. How to define a profile for hiring the best new talent to enhance your team 3. How...

How did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA? Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company! What’s in it for you: 1. What framework Ira used to establish...

How Scott scaled his sales teams from 2 to 200 in under 2 years by posting on LinkedIn – where he now has 84,000 followers and content with 1,000s of likes. We are super happy to have LinkedIn superstar Scott on our show who talks about his journey, challenges and best practices in B2B sales with Sammy in today's GROW B2B FASTER episode. What's in it for you: 1. How Scott scaled up his s...

There's a Reason why MongoDB Manages to Retain Growth of Over 50% as a $1 billion in annualized revenue company in the Tech Market. Oliver Wedell , Regional VP for Central Europe at MongoDB lets Sammy in on the keys to their success in today's GROW B2B FASTER Show. What's in it for you: 1. How being an open source company helps MongoDB accelerate growth and sell more 2. Why a focus...

How did Justin get to $2m in revenue in 2 years on LinkedIn, and create content that has 1,000s of likes & comments? In today's GROW B2B FASTER episode, Justin Welsh shares with Sammy , how to get the best out of LinkedIn, and how it can help you grow your B2B business fast. What's in it for you: 1. How to build a successful LinkedIn community as a B2B business 2. How to find your ni...

Don't you wish you could sniff out a 'Bad Deal'  before you went all in? So does today's guest at GROW B2B FASTER: Mark Wilchynski , VP of America Sales at Zoomin Software . What’s in it for you 1.        How to spot and get rid of potentially 'bad deals' – and bring more quality to the deals you’re after 2.        How to build a framework for a sales organization tha...

Our Guest is David Meerman Scott , author of various bestselling business books, keynote speaker, as well as LP and Strategic Advisor at Stage 2 Capital . What’s in it for you 1. How to choose the right VC firm to help your growth as a company 2. How to avoid mass-spamming your buyers and successfully change your marketing strategies 3. How important it is to create your own content real estate 4....