Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

In this episode of Lead Generation with Fexingo, Lucas and Luna explore a surprisingly underused lead-gen channel: having your internal experts appear as guests on other podcasts. They break down how one B2B SaaS company—a mid-market CRM provider—generated 37 qualified leads from a single 30-minute podcast appearance by their VP of Product. The hosts walk through the full playbook: pre-episode lis...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers can turn webinar Q&A sessions into a powerful lead generation and pipeline-building asset. They dig into a specific case study: a cybersecurity SaaS company that systematically captured and repurposed unanswered questions from live webinars to identify high-intent prospects. The hosts walk through how the com...

In episode 103 of Lead Generation with Fexingo, Lucas and Luna explore how product-led growth (PLG) companies are turning their free-tier signup flows into lead generation engines. They break down the 'billing-first' vs. 'experience-first' debate using real examples from Slack and Calendly. Lucas explains why delaying credit card collection until after value delivery can lift qualified pipeline by...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore a surprising source of B2B lead intelligence: competitor job postings. They walk through a real example from mid-2026 — a cloud security company that spotted a rival's sudden hiring spree for a new product team, used that signal to identify target accounts likely evaluating alternatives, and built a targeted outreach campaign...

Lucas and Luna explore a surprisingly underused lead gen source: the transcripts of sales calls your team is already recording. They walk through a real example from a cybersecurity startup that mined its own discovery call transcripts for common pain-point phrases — then used those exact phrases to write ad copy and landing page headlines that converted at 3x the company's average. Along the way...

In this 100th episode of Lead Generation with Fexingo, Lucas and Luna dive into an overlooked lead gen goldmine: product usage data. They break down how tracking feature adoption, log-in frequency, and deployment milestones can identify expansion-ready accounts before a renewal notice ever fires. Using a real example from a SaaS company that grew net retention by 18 points through usage-based trig...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore a clever, low-cost lead gen tactic: monitoring your competitors' pricing pages for changes. When a competitor raises prices, signals a pivot, or adds a new tier, prospects who were on the fence may suddenly become receptive. Lucas walks through a real example from the SaaS world: a company used a simple change-detection tool t...

Episode 98 of Lead Generation with Fexingo dives into a fresh, underused pipeline source: the LinkedIn posts your own sales reps already write. Lucas and Luna explore how one B2B SaaS company, a mid-market analytics platform called InsightBridge, turned a single sales rep's monthly thought leadership post into a net-new pipeline worth $340,000 over six months. They break down the exact workflow—re...

In episode 97 of Lead Generation with Fexingo, Lucas and Luna explore a surprising untapped lead gen source: customer support chat transcripts. They break down how one B2B SaaS company used chatbot logs from its billing and troubleshooting flows to identify 23 qualified leads in a single quarter—buyers who had revealed budget authority, timeline, and pain points in their support conversations. The...

In Episode 96 of Lead Generation with Fexingo, Lucas and Luna dive into a surprising untapped goldmine for B2B pipeline: competitor G2 review comments. Lucas shares how his team at a SaaS analytics company pulled the last 90 days of comments from top competitors' G2 pages, sorted for mentions of missing features, integration gaps, and pricing friction. He walks through a concrete playbook: export...

Lucas and Luna explore how B2B marketers can mine sales demo replay timestamps to uncover hot leads and refine outreach. They discuss a specific case: a SaaS company that analyzed timestamp data from 200 demo replays to identify the moments prospects rewatched most—pricing, integration, and security sections—then used those patterns to trigger personalized follow-up emails. The episode breaks down...

In Episode 94, Lucas and Luna explore a fresh lead gen tactic: mining sales demo replay timestamps to identify moments of peak interest. They break down how one SaaS company used timestamp data from 200 demo recordings to build a triggered email sequence that lifted demo-to-pipeline conversion by 22% over two quarters. The hosts discuss the technical setup—using CRM and video platform integrations...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore an overlooked goldmine: customer community forum posts. They break down how a B2B SaaS company with a 50,000-member user forum analyzed the top 100 most-viewed threads to build a lead-scoring model that identified prospects 3x more likely to convert. Lucas explains the methodology — scraping thread engagement data (views, repl...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how exit intent surveys can recapture lost website traffic and turn it into qualified pipeline. They walk through a specific example: a cybersecurity SaaS company that deployed a three-question exit survey on its pricing page, netting 12 percent of abandoning visitors as leads within 30 days. They break down question design, t...

In episode 91 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers can extract high-intent leads from competitor review sites like G2 and Capterra. They focus on a specific tactic: monitoring reviews left by users who mention switching from your product, or who describe a pain point your tool solves but they didn't know existed. Using an example from a fictional project manage...

Episode 90 of Lead Generation with Fexingo explores a fresh angle: mining customer onboarding data to fuel your B2B pipeline. Lucas and Luna break down how early user behavior—like feature adoption rates, time-to-first-value, and support ticket topics—can surface high-intent leads and trigger targeted campaigns. They use a concrete case: a SaaS company that analyzed onboarding drop-offs to create...

In this episode of Lead Generation with Fexingo, Lucas and Luna dive into a tactical, underused feature of LinkedIn Sales Navigator: saved search alerts. They break down how a B2B SaaS company turned a simple saved search for 'hiring a VP of Marketing' into a consistent pipeline generator, adding 15 qualified leads per month with zero incremental ad spend. The conversation covers how to structure...

Episode 88 of Lead Generation with Fexingo explores how B2B marketers can use anonymous visitor tracking to build pipeline without relying on personal data. Lucas and Luna break down a real example: a cybersecurity SaaS company that identified 70 percent of its website visitors at the company level using reverse IP lookups and firmographic enrichment. They walk through how the team scored these an...

Most B2B companies treat sales demo Q&A as a live obstacle course rather than a lead gen asset. In this episode, Lucas and Luna break down how top SaaS teams are recording, transcribing, and analyzing demo questions to surface buyer intent signals—then turning those patterns into pre-demo content that generates more qualified pipeline before a sales rep ever gets on a call. Using real examples fro...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers can repurpose abandoned cart email sequences for lead gen. They break down a real example from a SaaS CRM company that saw a 22% conversion lift by turning checkout drop-offs into a triggered nurture flow. The conversation covers timing, content strategy, and how to avoid the 'spammy' trap. If you've ever won...

In Episode 85 of Lead Generation with Fexingo, Lucas and Luna explore a fresh pipeline source: recorded customer success calls. Lucas shares how one B2B SaaS company, a mid-market CRM platform, mined 18 months of on-boarding and quarterly business review recordings to identify common pain points and desired outcomes. They turned these verbatim quotes into targeted ad copy, landing page headlines,...

Episode 84 of Lead Generation with Fexingo digs into a fresh pipeline tactic: using AI tools to A/B test email subject lines at scale before a single send. Lucas and Luna break down how one mid-market SaaS company, a CRM analytics tool called Pipelines.io (fictional but realistic), ran 200 variant subject lines through an LLM-based scoring model, then used the top 5 to lift open rates by 34 percen...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers turn in-product customer feedback widgets into a consistent pipeline source. Using the example of a SaaS company that embedded a simple NPS-style widget in its dashboard, they break down how the tool captures high-intent signals—like users who rate their experience highly and opt into a follow-up conversation...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B lead gen teams can mine customer churn data to build stronger pipeline. Lucas explains how analyzing exit interviews, usage logs, and support tickets from lost customers reveals buying triggers for similar prospects. He cites a case where a SaaS company reduced churn by 18% and boosted pipeline by 25% after retargeting...

Lucas and Luna explore a rarely-tapped lead gen source: the comments section of B2B podcasts. They break down a case from a cybersecurity SaaS company that mined 18 months of listener comments on its own podcast to identify 42 high-intent leads, 7 of which closed for $230,000 in total contract value. The episode walks through the three-step process: scraping comments for intent signals, cross-refe...