Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

In episode 80 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers can mine webinar speaker transcripts to uncover high-intent leads. They break down a specific case: a cybersecurity software company that analyzed Q&A transcripts from a three-part webinar series, identifying 47 accounts with specific compliance questions that converted at a 31% higher rate. The hosts discuss t...

In episode 79 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers can convert their own customer case studies and testimonials into a structured pipeline engine, not just branding fluff. Lucas shares a specific example from a mid-market SaaS company that used a 'case study of the week' campaign to drive 34% higher meeting-booked rates from cold outbound by embedding customer...

Lucas and Luna explore how B2B sales and marketing teams can mine internal sales call recordings for lead generation insights. They focus on a specific case: a mid-market SaaS company that analyzed 400+ discovery call transcripts to identify trigger phrases, objections, and buying signals that correlated with closed-won deals. The team used those insights to build a new sequence of cold email hook...

In Episode 77 of Lead Generation with Fexingo, Lucas and Luna explore a surprisingly underused pipeline asset: the webinar Q&A transcript. Lucas walks through a case study from a SaaS company that repurposed live chat transcripts from a single 45-minute webinar into 14 targeted outbound sequences, resulting in 32 qualified opportunities worth an estimated $1.8 million in pipeline. They break down...

In Episode 76 of Lead Generation with Fexingo, Lucas and Luna reveal an overlooked pipeline goldmine: your company's old Quora answers. They break down how a mid-market SaaS firm repurposed 47 forgotten answers into a blog series that generated 12 qualified leads and three meetings in four weeks — without writing a single new word. Lucas explains the signal-to-noise ratio of Quora's search traffic...

In Episode 75 of Lead Generation with Fexingo, Lucas and Luna dive into how B2B marketers can mine third-party review sites like G2 and Capterra for high-intent leads. Lucas explains that users actively comparing software on these platforms are already in the consideration stage — they've identified a problem and are evaluating solutions. He walks through a real example: a mid-market CRM company t...

Lucas and Luna dive into the underused tactic of gated video content for B2B pipeline building. They break down how SaaS company DataStream increased qualified leads by 40 percent by replacing a traditional white paper with a 12-minute product-explainer video behind a form. The hosts discuss optimal video length, form placement, and how to repurpose gated video assets for retargeting. They also co...

Lucas and Luna explore how B2B companies can turn their own employees into a scalable lead generation channel—without turning them into salespeople. They break down the specific numbers from a real case: how a mid-market cybersecurity firm generated 42 percent of its pipeline in Q1 2026 simply by equipping its 120 employees with a structured advocacy playbook. The conversation covers the three ele...

In this episode, Lucas and Luna explore how B2B lead gen teams use partner co-marketing to build pipeline — a tactic that's gained traction as third-party cookies fade. Lucas breaks down a concrete example: a cloud security company and a compliance platform that co-hosted a joint webinar with separate nurture tracks. The result? A 34% lift in SQLs for both sides. But the real challenge is attribut...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers are using zero-party data—information customers intentionally share—to build richer pipelines. They dive into a case study of a SaaS company that deployed an interactive ROI calculator on its website, generating over 1,200 qualified leads in six months by asking prospects directly about their revenue, headcou...

Episode 70 of Lead Generation with Fexingo tackles the cookieless future head-on. With Google's third-party cookie deprecation now fully rolling out as of early 2026, Lucas and Luna dive into how B2B marketers are pivoting to first-party data strategies. They focus on one specific case: how a mid-market SaaS company replaced its reliance on third-party cookies with a combination of authenticated v...

Lucas and Luna explore a fresh B2B lead gen angle: mining community Q&A archives—like Reddit threads, Slack logs, and forum responses—to identify prospects' top unresolved questions, then building targeted content and outreach that fills the pipeline. They dive into a real example: how a cybersecurity SaaS company used archive analysis to uncover a specific compliance pain point, leading to a 34%...

In this episode of Lead Generation with Fexingo, Lucas and Luna dive into dark social attribution — the un-tracked sharing of content via private channels like email, WhatsApp, Slack, and LinkedIn DMs. They explore why this blind spot costs B2B marketers 30% or more of their pipeline influence, and how a simple tech stack combining UTM-parameterized share links, CRM-side tracking with tools like A...

In this episode, Lucas and Luna explore a specific, underused feature of LinkedIn Sales Navigator: saved lists. They discuss how B2B lead gen teams can move beyond simple lead list management to build dynamic, intent-driven pipelines. The conversation covers naming conventions for list hierarchies, using boolean search within lists, and syncing saved lists with CRM workflows. Lucas shares a concre...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B companies are turning chatbot conversations into a legitimate pipeline engine. They drill into a specific case: Drift's acquisition by Salesloft in 2023 and how the combined platform now processes over 500 million conversational messages annually. Lucas explains why human handoff timing is the #1 variable in chatbot co...

In this episode, Lucas and Luna explore how B2B lead gen teams are increasingly using self-serve product trials to build pipeline, especially for complex SaaS products. They focus on the case of a mid-market analytics platform that implemented a time-limited free trial with in-app onboarding and saw lead-to-opportunity conversion rates rise from 4% to 18% within six months. The hosts discuss why t...

In this episode, Lucas and Luna explore how B2B lead generation teams can turn customer survey data into a pipeline-building machine. They dive into a specific case: a mid-market SaaS company that used a simple post-purchase survey to uncover a new buyer persona, generating over $2 million in qualified pipeline within six months. The hosts discuss survey design, data integration with CRM, and how...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B lead gen is shifting from account-based marketing to account-based experience (ABX). They unpack a real case: how a cybersecurity company called CyberShield (fictional) used ABX to increase pipeline by 34% in one quarter. The hosts break down the key differences between ABM and ABX, why personalization at scale matters...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B lead gen teams are repurposing trade show badge scanning data to build pipeline long after the event ends. They dive into a real example: a mid-market SaaS company that captured 1,200 badge scans at a June 2026 industry expo, then used a three-tiered email and LinkedIn retargeting sequence to convert 42 qualified meeti...

Lucas and Luna dive into how B2B lead generation teams are mining voice-of-customer data from sales call transcripts, support tickets, and review sites to build more relevant pipeline. The episode centers on a concrete case: a cybersecurity SaaS company that analyzed 4,000 Gong call recordings to uncover three unmet buyer needs, then built targeted nurture campaigns around each one. They walk thro...

Episode 60 of Lead Generation with Fexingo dives into a controversial and increasingly essential tactic: AI-written cold emails that actually sound human. Lucas and Luna break down how one mid-market SaaS company — let's call it CloudSync — used a multi-model GPT pipeline to generate 10,000 personalized cold emails in under 30 minutes. They walk through the specific prompt architecture: pulling fi...

In this episode of Lead Generation with Fexingo, Lucas and Luna dive into a tactic that is often overlooked but highly effective: repurposing gated content as retargeting fuel. They discuss how a cybersecurity SaaS company turned a single 25-page white paper into 12 retargeting assets — LinkedIn carousels, display ads, email sequences, and a short video — that generated a 40% lift in form fills fr...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B lead generation teams are using predictive modeling to build Ideal Customer Profiles (ICPs) that go beyond firmographics. Lucas breaks down a case study from a mid-market SaaS company that used look-alike modeling on their best closed-won deals, analyzing 200+ behavioral and technographic signals to identify five hidde...

In this episode of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers are using interactive quizzes — not just for fun, but as serious pipeline-building tools. They break down a real-world case from a mid-market SaaS company that replaced generic gated content with a 6-question product-fit quiz, boosting lead-to-opportunity conversion by 34% in Q1 2026. The hosts discuss why qu...

In this episode, Lucas and Luna explore a counterintuitive B2B lead gen strategy: analyzing the fatigue patterns in your own gated content to improve conversion. They dive into a case study from a cybersecurity SaaS company that saw a 28% lift in qualified leads by tracking how many times the same prospect downloaded similar assets before going silent. Lucas explains the lead scoring insight behin...