Lawyer Business Advantage

In this episode, Alay and Tim discuss: The unique nature of appellate cases and working with an appellate counsel. What clients want to know about you before they hire you. Unique and creative marketing strategies. Repurposing content for the greatest impact.   Key Takeaways: If the client feels that you understand the case and you want to play a role in helping get justice for them, that&#82...

In this episode, Alay and Joan discuss:   Focusing on balance in work and in life. The culture of a firm.  Creating a “unicorn” law firm.  Tips on identifying culture.    Key Takeaways:   Be a sponge for knowledge – never stop learning and growing and understanding yourself.  Hire diversely – you do not want all of your employees to be exactly like you. Employees want to be part o...

  In this episode, Alay and Brittny discuss:   Adjusting to leaving a larger firm for a solo or small firm.  Finding partners and resources to assist with specific tasks.  The benefits and challenges of partnering in your firm.  Finding the balance of bringing in and redirecting work.    Key Takeaways:   The bar association has a solo/small firm section which is a great resource for you as a...

   In this episode, Alay and Terry discuss:   The benefits of taking a sabbatical. Building your career on your terms with freedom, independence, and pursuit of your passion. Benefits of owning your own firm. The 3 M’s of Aligned Marketing. Growing and evolving your practice.   Key Takeaways:   Be fearless. Even if it makes you nervous, be willing to try a new type of marketing that can get y...

  In this episode, Alay and Michelle discuss:   Keeping focused on the people factor.  Creating a culture of trust, flexibility, and productivity. Talent retention, leading and growing your team.    Key Takeaways:   Create a culture where you can trust your employees – give people the ability to do their job with the expectations of what is required and the freedom to do that job w...

    In this episode, Alay and Patricia discuss:   Automation in your law firm.  Being present and part of your community on social media.  When to start building a team and building systems.   The importance of saying “no.”   Key Takeaways:   Make every touch you send out to potential and current clients worthwhile and substantive.  Have a dedicated team member that is dedicated to strea...

    In this episode, Alay and Stacie discuss:   Ongoing education as a business development tactic. Being involved in the community to build your book of business.  Mindsets that prevent lawyers from participating in their organizations.  The relationship between serving and leading.    Key Takeaways:   It is not just enough to be a member in an organization, you need to show up, be acti...

In this episode, Alay and Gary discuss:   Having more money, more time, and more confidence through building your book of business. Having someone to hold you accountable.  LinkedIn to start conversations (not to sell).  Engaging with your network.    Key Takeaways:   Having a strategy is worthless if you do not execute on that strategy.  There are so many things that you can do on LinkedIn....

In this episode, Alay and Liel discuss:   Effectively targeting the Hispanic market in your area.  The revenue opportunity law firms are missing by not targeting their Hispanic market, Changes to your firm’s client experience, not just the lawyer, to welcome Spanish (or any other non-English language) speakers. Liel’s upcoming book as a primer for law firms who are considering the Hispanic market....

In this episode, Alay and Austin discuss:   Leveraging personal and professional networks.  Being a master listener.  Identifying your network.  What to say and do after you’ve made your network list.  Key Takeaways:   There are 3 levels of listening, and we want to be at that third level to become a master listener.  Make deposits into your ecosystem without expecting something in return every ti...

In this episode, Alay and Alina discuss:   Alina’s entrepreneur journey from corporate America to starting her own law firm.  Playing the long game of business development.  Alternative fee structures and Pricing.  The small business network.       Key Takeaways:   The question “who do you think I should connect with?” at the end of a meeting can be game changing for you and your firm..  You...

In this episode, Alay and Renee discuss:   Renee’s professional leap to creating her own law firm after discovering her love of family law.  Growing the firm beyond the practice of law. Creating a business that is greater than you and driven by passion.  The intersection between personal and professional challenges in small businesses and firms.       Key Takeaways:   The scary part is the un...

In this episode, Alay and Sami discuss: Being an authority in your practice area.  Pursuing a way of pra cticing law that fits with your personal style.  The competitive landscape of white-collar federal criminal cases.  Squeezing business development into your day.  Key Takeaways:   The pandemic has given us the opportunity to connect digitally with people in ways we previously weren’t able to be...

In this episode, Alay and Lana discuss:   Defining how you want to be known in the marketplace using social media.  Creating relationships that matter and are interesting.  How law firms are changing after the pandemic.  Maximizing and cross-selling opportunities.  Key Takeaways:   Attorneys need to be building and maintaining relationships from early on in their careers.  Since you have to put en...

In this episode, Alay and Miranda discuss:   The flexibility and freedom that comes with running your firm as a business. A day in the life of Miranda as the founder and owner of Unlock Legal.  How to grow a great team. Learning to run a business even when you don’t feel skilled at it.  Key Takeaways:   Many lawyers don’t run their firms like businesses because it was not how they were trained and...

In this episode, Alay Yajnik and Ken Levinson, Founding Partner at Levinson Stefani Injury Lawyers, discuss how his Level 3 niche marketing strategy contributed to his firm's growth: Ken's P.I. firm specializes in trucking crashes in Chicago. Alay and Ken also discuss cash flow management for contingency-based law firms. And pizza! Tweetable Moments: "You have to pick an area that you're good at,...

In this episode, Alay Yajnik and Jacqueline Newman, Managing Partner at Berkman Bottger Newman & Schein, discuss how she has grown her firm from 3 attorneys to 17, and growing! Tweetable Moments: "For me, culture is really important." - Jacqueline Newman "If you're only doing two things at once, you're wasting time." - Jacqueline Newman "Most successful attorneys build their business upon the rela...

In this episode, Alay Yajnik and Jennifer Bennett, Partner at KBF Search, discuss how using recruiters can help small law firms win the war for talent and staff up with great people. Tweetable Moments: "Small firms have this flexibility to build your practice in a way that maybe you're not able to where you are." - Jennifer Bennett "When you go the job board route, you're limited to people who are...

In this episode, Alay Yajnik and Saja Raoof, Principal of Raoof Law and Of Counsel with Philip Levin and Associates, discuss how Saja has used her introverted nature as an asset and a strength to build her practice via networking and speaking. Tweetable Moments: "Public speaking makes sense for introverts because you dictate who you engage with." - Saja Raoof "Introverts are people who have the pr...

In this episode, Alay Yajnik and Terry M. Isner, CEO of Jaffe, discuss how public relations marketing helps small law firms grow rapidly. Tweetable Moments: "PR brings a new light to these these firms who have woken up to the fact that they need to support social issues, cultural issues, be a part of change." - Terry M. Isner "It was their story. We recognized what they were doing, got on board wi...

In this episode, Alay Yajnik and Scott Rahn, managing partner at RMO, discuss how RMO's niche strategy and people strategy have driven its growth. Since its inception in 2015, RMO has grown to six offices from coast to coast! They have a Level 3 niche: Trust and Estates -> Trust and Estates Litigation -> Probate Litigation They focus their efforts on being probate litigation "ninjas" The Level 3 n...

In this episode, Alay Yajnik and Josh Borger, partner at Berliner Cohen, discuss how his passion and enthusiasm for practicing law have helped him build his practice, develop referral sources, and establish himself as a thought leader. Practicing the law is an honor. You should embrace that honor and love being a lawyer. Discover a niche in the law where there are lots of questions, yet no good an...

In this episode, Alay Yajnik and Kevin Brodehl, partner at Patton Sullivan Brodehl, discuss how Kevin is using his two blogs, Money and Dirt and the LLC Jungle, to attract his ideal clients to his law firm. Takeaways from our conversation include: When you're building your book, you should be visible, be memorable, and be helpful. Give your blog a name, and get the ".com" domain on the internet fo...

In this episode, Alay Yajnik and Mika Domingo, owner of M.S. Domingo Law Group, discuss how Mika built relationships that she was ultimately able to leverage to build her book of business: Serve your clients incredibly well. It’s the best advertising. Reach out to your connections…both business and personal. Talk with them. Become a master listener, and listen to what their concerns ar...

In this episode, Alay Yajnik and Steve Fretzin, president of Fretzin, Inc.,  discuss business development coaching: Client referrals are the easiest, most effective way to build your book. Start with a simple business development plan: goals, your perfect client, who are your strategic partners, how will you fit business development into your day. It’s OK to pursue a strategy, even if you do...